18 Content Types to Dominate Content Marketing – Module 1 – Lesson 3 – Content Marketing Unlocked

Today we're going to be covering the different types of content, that you find online and how you can leverage them, to get more traffic and sales.


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Playlist – Content Marketing Unlocked:

So today, I want to to take the time to go over all the different types of content that you can create, to generate more traffic on your website.

The first one that you're seeing before, but you didn't really think is, as of content is tools. If you look at NeilPatel.com, I have Ubersuggest the tool, it drives a lot more traffic, than text-based content. I also have interactive content, interactive tools within my content. And what I mean by that is, within, let's say the NeilPatel.com website, I may have articles on starting your blog.

Another one is the SEO Analyzer on NeilPatel.com, it ends up showing you all your site audit errors, and if you haven't used it, check that out, go look at the SEO Analyzer, and put in your URL.

I also you even have an A/B Testing Calculator, which tells you, is a test significant when you're running an A/B test using Optimizer or Crazy Egg, or VWO. There's also Infographics with one of my older companies.

Another piece of content that I really love is instructional guides. So not just guides, you've heard the, the ultimate guides or the step-by-step guide. When I mean instructional guides, I'm talking about guides that are thorough and detailed, but they allow people to understand what to do step-by-step. That's what I mean by instructional guides.

You can also do case studies, market data, field reports, I've done a lot of blog posts using data.

Videos, you've seen them all around the web, they're becoming extremely popular, YouTube is extremely popular website, they say it's worth over a hundred billion dollars, and it's massive. So make sure you go out there and consider creating video.

You can also do podcasts as well. Sometimes my co-host Eric, Sue and I, have marketing school, which is our podcast, if you haven't checked it out and make sure you do. Sometimes we'll do a recording our podcast episodes, but we'll also go live, and record the video of us recording the podcast, and we'll even take questions from a live audience and answer them as well.

Then there's webinars, if you want to check out one of my webinars, go to NeilPatel.com/master-class, and you'll see one of my webinars, so that's an example of a webinar, it's great to build engagement, it's great to sell from, and people will give you instant feedback and they'll be on there for 20, 30 minutes, sometimes even an hour, depending on how long your webinar is.

You can also take a hybrid approach, sometimes with a lot of my blog-based content, you'll see me embedding videos or audio files or animated infographics, and it's because I'm taking a hybrid approach. I don't do this because I want more traffic, and well, technically I want more traffic, but that's not the purpose of me doing that.

Then there's eBooks and white papers, these are great, especially if you're trying to generate leads, this is more effective in B2B than B2C, from what I've seen, but it's also great as well, and a lot of times you can do it saying, put in your company information if you want this eBook or white paper.

Then there's eCourses or digital classes, you see them on Udemy and sites like that. Here's the example right now, what you're listening to and watching. This is example of a digital class, or a online course. And you can find more of these at NeilPatel.com/training. It works well, builds a bond, great branding and people love education.

Then of course there's live videos. So there's Instagram live, Facebook has live, Twitter does, LinkedIn does, all those big social networks too, it's a great way to build a connection with the audience because you can answer questions, bring them on live as well and generate sales from that too.

There's guest posting, I don't do guest posting much anymore, I used to do a lot more of this like four years ago, but why not get your content featured everywhere, because some of these sites like Entrepreneur and New York Times, already have a lot of traffic.

So that way when you're creating content, you'll know what type you're creating, the goals, the objectives, and how you can end up generating more traffic from these content types.

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    21 Responses to 18 Content Types to Dominate Content Marketing – Module 1 – Lesson 3 – Content Marketing Unlocked

    1. The Holler August 3, 2020 at 2:09 pm #

      Thank you so much for some more tips, Neil!!

      • Neil Patel August 3, 2020 at 3:41 pm #

        You got it!

    2. Aditya Patil August 3, 2020 at 2:09 pm #

      What are the best platforms for content marketing in entertainment & gaming industry?

      • Neil Patel August 3, 2020 at 3:41 pm #

        YoutTube, Twitch, Instagram, Twitter, TikTok are big ones

    3. BK Sarker Lalon August 3, 2020 at 2:17 pm #

      This is informative for me, Neil! Thanks a lot for this video course❤

      • Neil Patel August 3, 2020 at 3:41 pm #

        Glad it was helpful!

    4. Rahul Badhan August 3, 2020 at 2:18 pm #

      Hey neil,

      On your tool ubersuggest, after performance a site audit, it shows a list of pages with duplicate meta descriptions and low word count.

      But that pages are tags and category urls.

      How can i fix this issue?

    5. Pawan Sharma August 3, 2020 at 2:23 pm #

      Great video neil..thanks for this course..looking for more courses in future..

      • Neil Patel August 3, 2020 at 3:41 pm #

        More to come!

    6. 9conic Marketing August 3, 2020 at 3:30 pm #

      Home Run Neil,I really need a refresher course

      • Neil Patel August 3, 2020 at 3:41 pm #

        Perfect 🙂

    7. Raveyi Khesoh August 3, 2020 at 4:10 pm #

      Hey Neil, your content are awesome .

      • Neil Patel August 3, 2020 at 4:13 pm #

        Glad you like them!

    8. Manoj Agadi August 3, 2020 at 4:28 pm #

      Very Good Information Sir as always.

      • Neil Patel August 3, 2020 at 4:41 pm #

        Many many thanks 🙂

    9. Chikku Mikku August 3, 2020 at 4:39 pm #

      Hey Neil , i want to start a website but the website contains informational content like about fishtank.i have 20years of experience in fishkeeping and my main purpose to start a website is get some income with just google ads as you have so much experience thats why i need some guidance before start. I want to know creating informational website about a hobby like fishkeeping is good idea to get income ? Please suggest something

    10. denniszenanywhere August 3, 2020 at 4:49 pm #

      Any suggestions on how I can do content marketing for a lumber company? Thanks

    11. Hassan Malik August 3, 2020 at 6:48 pm #

      You really confused instructional guides with step-by-step guides. They are one and the same thing, the only way you can differ the two is by “design”. Instructionals have the history of printed manuals that come with physical products, so the print design philosophy applies to the instructional guides more than the step-wise guides. From the structural and layout standpoint – they both are the same 🙂

    12. Cube Talent August 3, 2020 at 7:35 pm #

      Thanks for sharing good information.

    13. parham piano August 3, 2020 at 8:46 pm #

      neil which way is better for learning marketing ? especially marketing management , books or courses ? but please don’t tell me it depends on me

    14. vasu samnotra August 3, 2020 at 9:08 pm #

      I loved it. But please use a pop filter!

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