27 Content Types For Instagram – Module 1 – Lesson 3 – Instagram Unlocked

Today I'm going to be teaching you about the different types of content that you can post on Instagram and how you can leverage them to go from zero to 100,000 followers.

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There's a lot of different types of content that you can put on Instagram, everything from Stories to giveaways to tutorials to quotes, open-ended questions, even before and afters. A lot of plastic surgery, people love the before and afters. Behind the scenes, promotional posts, brand stories, interviews.

You can even talk about jumping on a trend or user-generated content or even other influencers using your content. Literally the options are endless and it's not going to stop here.

As people come up with new types of content like carousels you're going to see more of those as well. So let's dive into them.

Instagram stories.

Another type of content a lot of people do is giveaways.

Another strategy with giveaways that I love is sponsorships.

I also like using tutorials.

Slides are also known as carousels where you keep sliding next, next, next to get some facts.

Quotes are another form.

You can use videos that feature your product, like if it's a physical product.

You can also have like skits and humor or dancing.

Another form is captions.

Here's one of my favorites as well, open-ended questions.

Promotional posts.

Then of course there's brand story

And one type of content that I constantly see on Instagram is lifestyle images.

Interviews as I mentioned works well too.

And if you want to go live by yourself, you can always do an Ask Me Anything and people can ask you questions. They can be in the comments. It can be done through Live. You can even do stories and have people ask questions there or type something in.

I also like using user-generated content, especially for e-commerce profiles.

Look, if you're going to post on IG you got to make sure your images fit correctly.

You also want to see what times your audience is engaging with you and you want to post during those times.

And you also want to think about your frequency.

And some general things as I mentioned, appropriate size images.

You want to be consistent.

You want to post during optimal time.

You want to post content that your audience wants to see, not just stuff that you want to see.

You want to include call to actions.

You want to tell stories with visual content.

You want to maintain your brand voice and be consistent.

You want to utilize IG Stories to engage your audience, and you want to research appropriate hashtags and use them wisely. Without the hashtags, you won't get as much traffic.

So some other best practices, focus on user-generated content.

Have visual feed, like you want your feed to be very visual, not just text-based stuff.

You want to encourage comments, maybe ask people questions or have them tag a friend.

You want to try using GIFs.

So you need to be true with your brand.

So next week, I'm going to go over how to use automation to get more reach and engagement, how to get more followers, how to make more sales with Instagram, and I'm going to go over case studies as well.

But before I let you go, start mixing and matching the different content types that I discussed today and test what works best for you.

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    16 Responses to 27 Content Types For Instagram – Module 1 – Lesson 3 – Instagram Unlocked

    1. Hu W September 19, 2020 at 2:03 pm #

      Love you neil! I love your stuff!

    2. Furkan Çavdar - Entrepreneurship Videos September 19, 2020 at 2:10 pm #

      Watch every video of this man and after you can consider yourself as digital expert. Content is always great

      • James P. Jordan September 19, 2020 at 4:36 pm #

        And if you don’t apply it you can be like all those experts in Facebook Groups

    3. Vinod Trivedi September 19, 2020 at 2:12 pm #

      How to turn a blog into a saas startup.

    4. Vinod Trivedi September 19, 2020 at 2:12 pm #

      How much revenue could expect from the digital product?

    5. Vinod Trivedi September 19, 2020 at 2:13 pm #

      Exceptional content =quality backlinks?

    6. Subinita Mazumder September 19, 2020 at 2:25 pm #

      I wish you’d give some tips for nonprofits as well

    7. Make De Impossible Happen II September 19, 2020 at 2:34 pm #

      It is great to see you with a series on INSTAGRAM:-)

    8. Sonam Rathore September 19, 2020 at 2:45 pm #

      Hi Neil. I have an Instagram page for positivity, quotes and motivation. I usually do polls, share my posts on the stories, put out some content on the stories. I am not that comfortable on video yet, so put audio content on my IG page. I always engage with the pages similar to the one I have and also with the audience. What else would you suggest me to do?

    9. Patricia Bottino September 19, 2020 at 2:46 pm #

      I love your generous and informative videos! Thank you for your tutorials.

    10. Rishi Shokeen September 19, 2020 at 2:50 pm #

      I noticed you pre sell me with emails .. Is this what email marketing ment to be

      P.s – sorry for the bad english but I really appreciate and i really need your point on email marketing

    11. SEO Tools TV September 19, 2020 at 3:35 pm #

      Testing is the best approach to figure out what works for you. Consistency is key.

    12. LatestGadgetNews September 19, 2020 at 3:42 pm #

      Hi thank you for amazing video, I have one question to ask shall I use FB ads manager or Instagram mobile interface to increase follower on Instagram

    13. Guneet Singh September 19, 2020 at 4:34 pm #

      What should I do when I get good reach but didn’t gain followers?

    14. Rohan September 19, 2020 at 5:16 pm #

      Hello Sir, Your Work is amazing. I Have One Question if you could help me. Right now I’ve completed the bachelorette and want to start edtech startup. Do i need a master’s degree to convince other professors to come and tech?? In medical

    15. Ayush Singh September 19, 2020 at 8:23 pm #

      Hi Neil!

      How much time do you take to complete your one blog post?

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