Five ways to market your business and generate instant sales without ads. There are a ton of great marketing channels but some of them are just too expensive or take too long to provide results. SEO can take six plus months to produce results. And even though it's worth it in the long run, you may not have that much time. Paid ads, they're just too expensive when you're starting off and you have little to no money. So here are five ways to drive instant sales.
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Strategy number one, create an affiliate program. From Hotmart to ClickBank, to JVZoo, there's dozens of affiliate platforms out there, and here's how they work. You sign up to any one of these platforms, and you can pick anyone that has, you know an audience for your industry. And a lot of them do.
Now, you want to be competitive and you want to look at the other competitors out there in your space to see what they offer. But generally speaking, you're going to give less than what it costs you, right? So here's what I mean by that.
Strategy two, leave comments and responses on the web. When I first started out in this world of marketing, I spent over an hour a day responding to people who needed help and it generated me one to two customers every single month. I went to sites like TechCrunch and Mashable, and funny enough, I got this strategy from Pete Cashmore of Mashable back in the day. Went to all the blogs, even competitor ones, and I would leave comments helping out people when they left a comment asking a question.
Strategy three talk crap, but in a nice way. Look, when I wanted customers, I would write blog posts.
Strategy four, run joint webinars. We just ran one with TrustPilot. Every time we do this, it helps us generate at least one to three customers, like clockwork. And the way it works is you hit up other people in your industry who have similar type of customers but you're not direct competitors.
Like TrustPilot is a review site, right? They're not providing SEO services, or paid ad management services to customers. So we can cross sell. And what we would do is do a joint webinar with it promote it to our audience. They promote it to their audience. We get our audience on there, which sometimes turns into customers for us.
And then we get a new audience, which is theirs, also who may be interested in paying for our services at NP digital, right? We have an ad agency. And it works like a charm. And we do webinars at least once a month. And we do it consistently, because it drives sales. If it didn't, I wouldn't be doing them.
Strategy five, publish videos on YouTube. Look, YouTube is my second most popular marketing channel after Google and from a revenue perspective it's my third most popular channel. Here's how to get instant traction from YouTube. Anytime you create a video, make sure it's at least five minutes long, ideally up to 10 minutes.
You want to use the keywords within your video. Like if I say SEO within my video, YouTube will know it's about SEO. Upload an SRT file transcribing your video, that helps. Putting your keywords in the title, meta description, do your keyword research using Ubersuggest, but here's the real trick. See, YouTube's algorithm is the opposite of traditional Google's algorithm. With Google, SEO is slow and steady and it takes a while.
With YouTube, if your video does well in the first 24 hours it can instantly rank at the top for almost any keyword. So within the first 24 hours, I'll send out push notifications, email blasts, social media posts promoting the YouTube link and it causes the video to do much better in the first 24 hours, which gives me higher rankings in YouTube in the long run.
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