7 Marketing Trends to Help you DOMINATE Social Media in 2020

Out of all the marketing spaces out there, social media is the one that changes the most every year, and it changes so drastically. And look, if you're going to follow advice from one or two years ago, it's not really going to work in the future. Today I'm going to break down seven marketing trends that'll help you dominate social media in 2020.

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How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners) :

7 Social Media Hacks That’ll Make Your Business Grow Faster :

Stop Making These Social Media Marketing Mistakes :
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So what's the big first big change? It's, Stories, are going to continually grow.

According to Hootsuite, 64% of marketers either have already incorporated Instagram Stories into their strategies, or plan to. So you need to really get into Stories.

Even YouTube has recently added Stories to its platform. And it's going to be something that the default on all social platforms that come about, even the new ones that emerge that haven't launched yet, everyone's going to be into Stories. So make sure that you're leveraging them, and you can use the same story for all the platforms out there, so it'll just be more efficient for you.

The second trend, niche platforms are going to take off.

Look, Facebook's big, Instagram's big, they've dominated a lot of the social channels in the last few years. But platforms like TikTok are taking off at record rates for youth communities.

Business platforms like LinkedIn do really well for the B2B category, or the business world.

There's all these niche platforms that are coming about. Some of them are old, some of them you heard about, but more people are really going into these niche communities.

Just like Pinterest is really good for interior decoration, and really good if you're targeting the female demographics. So you need to look at these niche networks, and not just push them out and be like, oh, no one's on Pinterest, it's not that popular. It's still a multibillion-dollar publicly traded company.

If you're not paying attention to these niche channels, you're not going to do well. And here's the thing, if you already created content for one of them, you can repurpose that content and put it out everywhere, right? Just look at all the channels out there.

The third trend, there's a new push for social commerce.

See, at my ad agency, we get a lot of people talking to us, being like, "I'm doing e-commerce, were doing really well "on Facebook ads and Instagram ads, "we want to now get into Google adverts." This is the opposite, years ago it used to be people like, "I started with Google adverts, "now I want to figure out Facebook." People are now starting with Facebook and social ads, because social commerce is so big when it comes to Instagram. There's all these companies build off of Instagram and social media.

The fourth trend, augmented reality is going to be more prevalent.

Now, this stuff hasn't taken off yet, but you see Snapchat really pushing hard on this, Facebook's pushing hard on this, and although it's not fully there, it's going to become more and more popular in the future.

The fifth big trend is a rise of regulatory control.

Look, there's so much privacy information that we're all concerned about, you bet the government's going to step in. So you need to be more careful with the data that you're pushing out, what you're collecting on people, because last thing you want to do is breach any of these rules. And it's not just on a country by country basis, now in certain regions, like the United States, each state has their own rules when it comes to privacy.

The sixth trend, technology adoption will take off.

We're now in a role where video is everything. Video is going to become more popular than text-based stuff, everyone's going to want video-based content, because they have these mobile devices, and they have these broadband networks that are coming into place, where videos just happens so fast it's just going to become the norm.

And that gets me into the seventh trend. Video content will dominate any other form of content.

If you have text-based content, you've already found on Facebook, doesn't do as well as video-based. But it's not just Facebook, all the other networks from LinkedIn to TikTok, to them wanting live video, this is all going to take off.

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    25 Responses to 7 Marketing Trends to Help you DOMINATE Social Media in 2020

    1. Karan Singh March 9, 2020 at 2:08 pm #

      hi Neil
      thanks for giving us true knowledge

      • Neil Patel March 9, 2020 at 4:41 pm #

        You are very welcome!

    2. Hasbullah Padzillah March 9, 2020 at 2:12 pm #

      Neil, thanks again. I’m stealing your tips

      • Neil Patel March 9, 2020 at 4:42 pm #

        Please do 🙂

    3. Hasib Ullah Hamdard March 9, 2020 at 2:16 pm #

      Good to watch this

      • Neil Patel March 9, 2020 at 4:42 pm #

        Great!

    4. Head Avenue March 9, 2020 at 2:17 pm #

      Neil you are a true blessing n an inspiration hope to meet you in person one day

      • Neil Patel March 9, 2020 at 4:42 pm #

        I hope so 🙂

    5. SEO Tools TV March 9, 2020 at 2:17 pm #

      I love social media promotion even more than SEO.
      It’s weird because my agency provides SEO service.
      However, when I create my English website – I stuck with one point – I need to get related connections on social media in order to provide link building.
      I started to gain followers on Twitter, Linkedin, Facebook and YouTube.
      For a few months, I got over 8,000 followers alone.
      Today, I don’t do it for SEO purposes anymore.
      Over 3 billion people are using social media for more than 30 minutes every day.
      This channel gives a lot of sales as well as other marketing channels.
      I only use two simple tricks:
      – publishing a lot of valuable content that helps people
      – commenting influencers’ posts to bring additional value.
      There are no other tricks.
      I’m talking a lot about this on my channel.

      • Neil Patel March 9, 2020 at 4:44 pm #

        No wonder I always see your comments on my posts 😉

        That’s a great formula and I’m glad it’s been working out for you. Thanks for sharing your journey!

      • SEO Tools TV March 9, 2020 at 4:47 pm #

        ​@Neil Patel It’s a pleasure to learn more and share my thoughts about valuable content.

    6. My Mile Life March 9, 2020 at 2:28 pm #

      Very helpful video, as always. Good tips to focus our message and outlets!

      • Neil Patel March 9, 2020 at 4:45 pm #

        Thank you 🙂

    7. Mobiezi Channel March 9, 2020 at 3:07 pm #

      Hi Neil, firstly thanks so much for showing up consistently and providing us with true value and for free.

      I am in Perth and want to do more video but currently caught up with the video not being good enough in my point of view.

      I understand it take practice and patience.

      How did you start off in video and how would you recommend for me to be more natural in speaking in front of a camera.

      Thanks in advance, Alex

      • Neil Patel March 9, 2020 at 4:48 pm #

        Sometimes I’ll use little cue cards with bullet points that remind me which topics to discuss and in what order 🙂 That seems to help!

    8. Debojit Ghosh March 9, 2020 at 3:21 pm #

      Hey Neil! I am one of your regular viewers. Can tou please make a video on how to do keywords placement in website so that it can rank upwards in Google? Please?? Love your content

      • Neil Patel March 9, 2020 at 4:50 pm #

        Thanks for the suggestion 🙂

    9. Nhung Phan March 9, 2020 at 5:14 pm #

      Thank you Neil <3

    10. Vall Lee March 9, 2020 at 5:46 pm #

      Neil, as always you are the bestt! Thank you so much for just being your awesome self =].

      My goal is to start making a video as often as you do! – Just an idea to implement the advice given in this video.

      If you get a chance to see this, let me know if it would be okay with you for me to make videos based on what I’ve learned from your videos! I’ll direct them to your video every time I do this, to make sure they can get their own interpretation of the information you gave as well. I want to do this because your information is HIGHLY qualified and I want to make sure I am not wasting anyone’s time. That and because I need help getting the ball rolling. If it’s okay with you, throw a thumbs up my way^^!

    11. S C March 9, 2020 at 5:48 pm #

      Hi Neil, thanks for all the knowledge, its incredible. Can you please do a video on social media advertising exclusively in India and share tips on how we can dominate social media in India.

    12. Puneet Pillania March 9, 2020 at 6:04 pm #

      After a long time, neil is talking about some new stuff. Although he is not talking about ubersuggest in this video 🙂

    13. Captain Affiliate March 9, 2020 at 6:27 pm #

      What do you think of dropshipping ?

    14. Camilo Rios L. - Libertad Financiera y más March 9, 2020 at 8:13 pm #

      Volume is so low dude

    15. Lester Diaz March 9, 2020 at 9:28 pm #

      Great video Neil, I managed multiple Facebook pages with hundreds of thousands of followers and video keeps being the #1 content tool that continues to over perform in all platforms. I would say it’s important to experiment with your content on social media because what used to work in 2013-2017 does not longer work for growth.

    16. Chathuranga Abeyawardana March 9, 2020 at 10:08 pm #

      Hey Neil , greatestful for you so much as you sharing great content with us. By the way i wanna make sure that if I pay other facebook pages to share or repost my video content rather than facebook ads , make more traction into my page or not ?

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