96% Of Your Landing Page Visitors Will NEVER Convert (And How to Improve That)

You're selling a product or service, you hire a designer, a web developer to build amazing landing pages for you. You pay hundreds of dollars for ad clicks, maybe even thousands. But when you look at your conversions, you're not even breaking even when it comes to your admen. What should you do? Today I'm going to show you why 96% of landing page visitors will never convert and how to improve that.

The Anatomy Of A High Converting Landing Page :

How to Make a Beautiful Landing Page That Converts :

7 Landing Page Flaws That’ll Kill Your Conversions :


Did you know that 4.02% is the average conversion rate for a landing page according to unbounce. That means on average, almost 96% of your visitors won't convert at all. I'm going to show you some of the things that have the potential to ruin conversions on landing pages, and also how to provide you with the guidelines on how you can improve your conversion rates.

So there are three important UX factors that can affect your conversion rate, the first is page speed.

It's not only amazing content that gets people to convert. It's also if your page loads slowly can lose you a lot of ledes, right? So speed time is super important. Did you know that 50% of users expect a website to load in less than two seconds.

Studies show that as page speed decreases bounce rates go up.

The second thing when it comes to UX factors is your call to action placement. Have you ever heard the term above the fold, this is commonly used term by digital markets to describe the placement of content on web page above the fold refers to all the content that is on the web page before you have to keep scrolling down below the fold is all the content that shows after you start scrolling down.

If you have content that's above the fold and is getting used a lot, but there's no action point to take, you're going to lose money. And if you have all your call to actions below for your invisible content right below the fold, where people are barely viewing it, you're going to get a lot less clicks, and in theory, you're going to make less money.

Now for some products or services, you could be like, wait my products too confusing. I can't put up above the fold, It takes me too much text to describe what I'm selling. Well, you could do that in a video so that way you can get more things above the fold. Now, sometimes you may want to put your CTA below the fold.

Now the trick with this and unbounce had a study on this, they found that if you put less content above the fold, it causes people to scroll more. So if your goal is to have all your CTAs below the fold, then you don't want to have too much content above the fold, because that's how you can get more and more people to scroll.

And you can use Crazy Egg to run a scroll map test or a heat map test to see where people are clicking on your page. To help you determine where you should be placing your call to action.

The big takeaway I have for you is don't be afraid to ab test with your call to action placement, and make sure it's optimized for UX and place more than one call to action on a page. Sometimes having 2,3,4 is better.

Now last but not when it comes to UX, you want to remove excess clutter. landing pages typically have one goal, and that's to get a user to convert.

The design of a landing page should be simple and easy to navigate. You don't want to throw a ton of information to your audience of one static page. Too much clutter can drive users away from your site.

By clutter I mean content, navigational links and too many images. Navigation at least can tempt people to click away on other pages of your site that aren't optimized and focusing people on converting and putting in their credit card.

HubSpot tested to landing page variations on many different pages of the site with navigational links and one without navigational links. Their free trial landing pages so 14% increasing conversions without any exits.

Their demo page, so increase of 28% without any links. By keeping pages navigation free, users are less than likely to get distracted and bounce.

Let's put it this way navigational links cost you money. Conclusion, if you focus on the three things that I mentioned above, you are much more likely to convert visitors into customers.

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    27 Responses to 96% Of Your Landing Page Visitors Will NEVER Convert (And How to Improve That)

    1. SimanDude April 4, 2020 at 2:01 pm #

      1st. Keep it up Patel bro. Watching all the way from Everest region.

      • Neil Patel April 4, 2020 at 6:03 pm #

        Thanks a ton 🙂

    2. Navjot singh April 4, 2020 at 2:01 pm #

      How we increase conversion in affiliate marketing

    3. Aisha wilson April 4, 2020 at 2:18 pm #

      I noticed subscription just increased from $5 to $29…

      I’m confused.
      Is it just my account or is that general?

      • Coding Mania April 4, 2020 at 2:40 pm #

        For uber suggests??

      • Neil Patel April 4, 2020 at 6:05 pm #

        The offer changed so the price did as well! The paid version offers much more than it did before including biweekly courses with me

      • Aisha wilson April 4, 2020 at 10:23 pm #

        Oh Thank you. But can you please have Mercy on us starters and separate the offers?

        So that those who are still trying to catch up with the old one can go for the old offer.

        If this is possible, find it I your heart to do it.
        That price, at a time like this, can crash a beginner like me.

    4. Igor Ivanchenko April 4, 2020 at 2:24 pm #

      Cool stuff! I love to study a lot from Neil.

      • Neil Patel April 4, 2020 at 6:05 pm #

        Very cool! Thank you! 🙂

    5. Anwar Rosli April 4, 2020 at 2:30 pm #

      Great content Neil!! I have a question how do we attract the visitors attention to ensure that the visitors spend a decent amount of time on our website?

      • Neil Patel April 4, 2020 at 6:06 pm #

        Make sure that your site nav is good and that you’re targeting the right audience that would be interested in your site

    6. Jenny Weeks - International Psychic Medium April 4, 2020 at 2:51 pm #

      Thanks, Neil. You’re awesome!

      • Neil Patel April 4, 2020 at 6:06 pm #

        You are!

    7. Shoaib M April 4, 2020 at 2:55 pm #

      Neil, I was so looking forward to take on the Ubersuggest package at £8 per month from my April pay check but you increased the price to £29 per month only last week…

      • Neil Patel April 4, 2020 at 6:07 pm #

        Yes, the price changed because the offer changed, friend

    8. India IVF Clinic April 4, 2020 at 3:40 pm #

      please also shoot a tutorial on basic of content such as size of font, color of font, how many words in a page, background color, spacing between two lines or paragraphs, when to use bold letters, font type etc

    9. SnapSite - Cloud Hosting Civic Websites April 4, 2020 at 3:53 pm #

      Thank You!

      • Neil Patel April 4, 2020 at 6:08 pm #

        You’re welcome!

    10. Daniele Zabrini April 4, 2020 at 3:53 pm #

      Great video btw

      • Neil Patel April 4, 2020 at 6:08 pm #


    11. Luana Spinetti - Books & Marketing April 4, 2020 at 5:06 pm #

      If one needs to have navigational links, they’re better placed at the bottom of the page, in a footer, right? 🙂

    12. Sheila Doromal April 4, 2020 at 5:09 pm #

      Wow thats great.

    13. My everyday marketing April 4, 2020 at 6:26 pm #

      Page speed can play an important role for conversions!

    14. Nishant Kumar April 4, 2020 at 7:11 pm #

      What is most Important to learn Digital Marketing or Programming Language to start a business or to become an entrepreneur like you ???

    15. Wix Website Tutorials April 4, 2020 at 8:44 pm #

      Thank you! I’ve been following you for years and use hellobar and ubersuggest regularly! Thank you!!

    16. fun April 4, 2020 at 8:58 pm #

      Great Content man. Always following you from the pearl of Africa

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