How to Get Backlinks From Any Website (Big or Small)

If you've been watching my channel or doing SEO for a while, you've probably heard this over and over again. Back links have a big correlation with rankings and traffic from Google. But acquiring legitimate backlinks from authoritative websites, or even small ones, is becoming harder and harder each day. You send out hundreds, if not thousands, of cold emails but often, less than 1% of the people will link back to you. So what should you do? Today I'm going to teach you how to get backlinks from any site, big or small.

RESOURCES & LINKS:
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VoilaNorbert –
Hunter –
Find That Email –
Mailshake –
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All right, so let's get right down to it. Link building boils down to three things.

So first off, creating value. So, how do you go about creating enough value to get people to link back to you, right? It's all about your pitch. A simple way of doing this and offering value is by fixing something wrong with their website. If you help them do this, there's a good chance that they're more likely to link to you.

Another way to add value is tell them that you have infographics or guides that's related to content on their website and can provide value to their readers as well.

So, action step for you. Choose one value added angle and start building a list of websites that you could target with the angle. And then send them personalized emails to each site that you want to pitch. Now, as it turns out, just creating regular old content won't always do justice and you're probably not going to get results from that.

You also want to create ultimate guides. You also want to offer templates, checklists. This helps people get action when they're strapped for time throughout the day. So those type of contents are also easier to get links from. Now, let's go over the second point.

The second point is about finding the right person to contact. Sometimes finding the right person to contact is really tough and you're just like, wait I go to the contact page, I can't find the right person. They don't have their email, they just have a form. I've tried that, it's not working well. Well, there's some other methods that you can use to find the right person to go after, other than just the contact page.

The first thing I want you to try is take a personal approach. That's your best shot at finding the right person to get in touch with. You can also go check out author bios on their blog. This will give you idea because either that person's the right person to contact and you can go research them on LinkedIn or they'll know who the right person is because they got their content published on that site.

You can also use Chrome extensions to find the right information of the prospects that you're going after, right? So, Chrome extensions are a really easy way to find the correct email address. Instead of manually looking up pages and spending hours, there's a few extensions that make life easy for you. And here are they. They're hunter.io, VoilaNorbert, and you can use Find That Email.

But, it'll get you in touch. And that introduction usually has a high conversion point because it was a intro versus a cold outreach.

Now third, it's all about crafting a relevant, personalized message. Based on your value added angle, compose a message and see which parts that it could be personalized in a unique way that'll help get peoples attention.

I want you to create a spreadsheet that you're going to fill in with the details of all the people that you're going to hit up, as well as the message that you use for each website. You're going to keep track of who responded back, who ignored you, the follow ups once you respond to them, giving them the link, did they actually add the link? All this is really important because you know where to follow up. Think of link building as sales. It's all about the follow up. Now, here's a script and breakdown.

First sentence needs to grab their attention. Point out the issues that you notice on their site. Second sentence, provide a solution backd by stats. Let them know how it can help them. Third, ask for a connection.

You can also use tools like Mailshake where you can create and merge fields so that way messages can be much more personalized without you having to take all the time out there.

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    23 Responses to How to Get Backlinks From Any Website (Big or Small)

    1. CashflowXFiles April 13, 2020 at 2:02 pm #

      Such a great video, I was looking for a way to get legit back links but so far I couldn’t find much good options and good advices.

      • Neil Patel April 13, 2020 at 9:59 pm #

        Glad it was helpful!

    2. siva sankar April 13, 2020 at 2:10 pm #

      Thank you Neil this process is already started before 6months back but still the various sites are not responding is there any change to get more responses…

    3. Kritebh Lagan Bibhakar April 13, 2020 at 2:41 pm #

      Those 3 tools are Awesome Thanks , I’m watching one of your old video for basic seo in which you recommend to install yoast seo plugin but now you still recommend yoast because we have some great alternative like Rank math seo

      • Neil Patel April 13, 2020 at 10:29 pm #

        I just prefer Yoast personally. However, RankMath is a good tool as well.

    4. Social Media Growth Hacks April 13, 2020 at 2:44 pm #

      Hi Neil!! Thanks SO MUCH for this great video. I’ve been struggling quite a bit with my travel blog due to the lockdown and thought it might be a good time to start link building or building links to my site. Your videos always bring SO MUCH VALUE to your audience, even during this very difficult and stressful times. Looking forward to more inspiring and positive videos over the next few weeks!

      • Sameer Khan April 13, 2020 at 6:59 pm #

        Yes! Neil is always awesome with the content.

        Let’s make connections 🙂 I can help you to make backlinks on my blogs.

      • Neil Patel April 13, 2020 at 10:30 pm #

        Keep hustling! Wishing you the best through this lockdown 🙂

    5. karthickrajalearn April 13, 2020 at 2:48 pm #

      In Video Starts, I think you will Backlinks Tool but You said More Reality

      Great More Reality I am Getting from You

      Great Keep Continue to Produce Content

      • Neil Patel April 13, 2020 at 10:30 pm #

        Thank you, I will!

    6. SEO Tools TV April 13, 2020 at 2:49 pm #

      Earning links is a hard job.
      I sent 150 well-personalized emails by using SkyScrapper Technique and only got two links.
      I analyzed why the results were so low.
      The main reason is that nobody knows me.
      Recipients ignore emails from unfamiliar people.
      Over 280 billion emails are sent every day.
      We have no time to read them.
      Each person usually gets a few hundred emails a day.
      People choose priorities when they get emails:
      1. Emails from colleagues
      2. Emails from customers
      3. Emails from friends
      It’s essential to build connections before sending emails.
      I stopped my outreach before getting the right connections and followers on social media.
      I also wanna finish my unique tool that helps a lot for marketers and webmasters.
      Then I restart my outreach.
      Let me know what you think.

      • Computer Tutorials April 13, 2020 at 6:52 pm #

        yes sir

      • Neil Patel April 13, 2020 at 10:31 pm #

        Thanks for sharing your experience 🙂

    7. Let's Learn April 13, 2020 at 4:02 pm #

      Hey Neil, how big stores write unique product description for each product? And how can I do so?

    8. Let's Learn April 13, 2020 at 4:02 pm #

      Hey Neil, can you tell me your sleeping and waking time? I want to follow it 🙂

    9. Janet Denison April 13, 2020 at 4:41 pm #

      This was so helpful! Thank you Neil!

    10. Bit Links Tech April 13, 2020 at 4:59 pm #

      Wonderful Information about getting back links from any website. Good Job

    11. omar April 13, 2020 at 5:15 pm #

      I’m a content curator, i don’t publish my own posts
      I’m afraid this strategy might not work

    12. Loving Natureguy April 13, 2020 at 5:47 pm #

      I have discorved a security hole in forbes website and told about it..they have email to say thanks but didn’t published my high quality content till today.

    13. Know About Web April 13, 2020 at 5:54 pm #

      Thank you sir for your valuable template for crafting messages.All your videos are helping me to know more about SEO.77

    14. JACKY April 13, 2020 at 6:27 pm #

      Hi Niel, I had bought an expired domain, today I found that there are many bad links in this domain that was not posted by me.

      Is this problem effects on ranking.

    15. Usama Ansari April 13, 2020 at 8:08 pm #

      Thanks Neil for this video. I liked the part where you speak about having follow-ups from those who you’re pitching. Just realized, I have some following up to do myself.

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