Today I have a brand new course for you. It's on email marketing. I'm going to teach you how to go from zero to 50,000 subscribers with email marketing.
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In 2019, I know we're well past beyond that point, email users accounted for 3.9 billion users. And this is set to grow to 4.48 billion users by 2024. That's half the world's population. That's a huge number.
Some facts for you. 66% of consumers online have made purchases because of a direct result of email. And 72% of customers say that email is their favorite conduit of communication with companies that they do business with. 61% say they like to receive promotional emails weekly and 28% of them want them even more frequently. 72% of us customers prefer email marketing over other types of promotion.
Plus it ties everything in, with the apps that you use or the websites that you log in, emails popular. Even if you look at me, I'm sending out two to three emails on a weekly basis, it's super effective and it's worked super well for other people as well.
Your highest converting marketing channel from what I've seen everything I've experienced is going to be email marketing. If it's not, that means you're doing something wrong. If you market to your contacts the right way, your emails will get open, read, and most importantly get acted on.
First off, if you're e-commerce or you're selling a digital good, abandon cart email and this is where people almost finished the checkup but they don't. And I recommend emailing them within four hours, then 16 hours. And then two days later to try to get them back. The key is just to get them back and buying your product. A flash sale's another type of promotion.
So when you have a new customer or you have a new lead on your list, I recommend that you email them immediately. So you build up that rapport right away.
I recommend that you send them another email two days later and then I recommend that you send them another email with four days later. It's not just about selling to these people. It's also about just helping them and guiding them as well.
Emails with personalized subject lines generate 50% higher open rates, sending three abandoned cart emails results in roughly 69% more orders than one single email.
And videos added to your email can increase click rates by roughly 300%, which is huge. And when you're sending out emails keep in mind that Tuesdays, Wednesdays and Thursdays are the most popular days but if you want the most opens because a lot of people get bombarded on those days, I recommend sending emails on Mondays and Fridays which has been super effective for me. I also do Sundays, which has done really well too.
With your lead nurturing process, remember, you can always follow up with your leads not just right then and there but also a week later, a month later, years later as long as you keep educating and helping out and building that value, you can do well with them.
You don't need a fortune to be fortunate. And that's why I love email marketing. I once met a guy named John Reese who used to run a site called income.com. And he once told me his email list is like his digital ATM machine. Sends out an email and makes a ton of money. That's the power of email marketing.
If you need any help with your email marketing just shoot me an email at firstname.lastname@example.org. Or you can just leave a comment below and I'll try to answer any questions that you may have.
If you enjoyed this video, make sure you like it, share it and tell your friends about it and make sure you check out neilpatel.com/training, click on email marketing unlock. There you'll find all the cheat sheets, worksheets that will help you get the most out of this course.
You'll see more lessons. This is going to be a six part course but I want you to go there and fill out the goals worksheets, as well as of course itinerary. And by the end of this course you'll know how to market your business with email marketing and generate more sales as well.
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