How to Stop Overthinking Your Marketing And Do The Work 5x Faster | FAST Business Growth

How to Stop Overthinking Your Marketing And Do The Work 5x Faster | Do you feel you're spending a lot of time on your marketing and not getting much done? After 40, even 60, even 80 hours of just working on your marketing each and every week, just feel you're putting in so many hours, but you're not getting a ton of results. Well, we're about to fix that today. Today I'm going to teach you how to stop overthink your marketing and how to do your work five times faster.

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Now you probably overthink your marketing if:

A. You're trying to be perfect.
B. You're polishing up graphics.
C. You're polishing up your social media, text-based content or copied.
D. You're getting sad when your content piece doesn't perform.

It's just an indicator that you need to try another approach. So, let's go over how you can work five times faster and more effectively.

The first thing you need to do is breakdown the overwhelming projects into baby steps.

In marketing, there's a lot of things that take time, but they can be broken down into baby steps. For example, when it comes to SEO, there's link building, there's writing content, there's promoting the content, there's things like cross-linking, there's on page SEO, you can break them all into small bite size chunks.

When you break it down, write it on a paper as if, hey, here's what you have to do for this day. Or here's what you have to do for this task. And what I like doing is writing it down on paper or creating tasks and breaking it all into bite size chunks and ideally try to make them small enough where I can complete something within 30 minutes to an hour at the latest.

The next thing I want you to do is allows think about why you're doing a certain activity.

Do you really need to do it? See, sometimes we're slaves to our own list. We have all these actions in our to-do list, we're like, all right, we're going to go do this today and we break it all down, but are some of these things even important? Well, if they are, you should be doing them. If they're not, you know, double check with yourself like, "Hey, is this actually going to move the needle?" If it's not going to move the needle, then don't do it. It's not put it on the sidelines, I'm talking about don't do it at all.

The next thing you want to do, identify and focus on activities that have caused the majority of your results so far.

It's a 80/20 rule, right? The Pareto Principle, in which, 20% of the stuff you do will produce 80% of the results. You know, it's so funny, I talk with a lot of my sales guys and their just like, "Yeah, closing all these deals. "I'm on the phone, I'm following up with everyone" and I'm like, "You're following up with too many people. "Why don't you focus on the right accounts "that are going to make us the majority of the money." The same goes with your marketing efforts. Look at what has the biggest impact, focus on that. That 80% of the stuff that you're spending your time on produces the least amount of results.

Next, I want you to outsource the lowest level activities in your business. Whether that's creating graphics for Instagram or graphics for Facebook, or LinkedIn, or whatever it may be. Or editing your videos, or optimizing your title tag. There's a lot of basic stuff that you're probably spending 10, 15 hours on that you could have other people help you out.

Next, I want you to start creating processes.

When you have a process in place and it could be in a form of checklists that someone has to do all these things in order to get this specific action, then what you'll find is people will be much more efficient.

Then, I want you to create as much content as possible in batches. Whether it's text on social media, quotes for images on social media, podcast, for example my marketing school podcast, we tend to record roughly 15 episodes in a two to three hour chunk.

Last, but not least, I want you to repurpose more of your content.

Turn your blog post into social media quotes. Heck, you can even take your blog post and repost them on social media. Use image captions, video captions, right? Turn your blog post into outlines for videos.

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    22 Responses to How to Stop Overthinking Your Marketing And Do The Work 5x Faster | FAST Business Growth

    1. Matt Rinkerman November 7, 2019 at 2:46 pm #

      Good Morning Neil. as always a great way to start the day

      • Neil Patel November 7, 2019 at 9:23 pm #

        Good morning, my friend 🙂

    2. Navya sree N November 7, 2019 at 2:47 pm #

      Hey Neil, I am a fresher to this digital marketing and learning a lot just from you. Thanks alot.

      • Neil Patel November 7, 2019 at 9:24 pm #

        Glad to help you learn 🙂

    3. Kristian B TV - Online Business Tips November 7, 2019 at 2:48 pm #

      I am guilty of overthinking ALL the time. Awesome video. Thanks neil for another valuable video.

      • Neil Patel November 7, 2019 at 9:24 pm #

        So am I! Glad to help 🙂

    4. S. M. November 7, 2019 at 3:08 pm #

      I know you may have batch created this video and scheduled it five months ago. But I tell you this is exactly what I needed to hear today, right this minute. Getting ready to launch my first DS site and overwhelmed about creating marketing stuff for my site. Best idea O got is to chunk everything into bite size pieces that can move the needle, then do that. Now that I only have to worry about the next one hour, off I go. Thanx a million! You are a Godsend!

    5. Affiliate Marketing Queen November 7, 2019 at 3:12 pm #

      Neil, once again great ideas. I like and will implement the 80/20 idea. That is an eye-opener for me. Thank you.

      • Neil Patel November 7, 2019 at 9:26 pm #

        My pleasure 🙂

    6. Sami Fab November 7, 2019 at 3:15 pm #

      Excellent – “don’t be a slave to your to-do list …”

      • Neil Patel November 7, 2019 at 9:27 pm #

        It’s the truth! 🙂

    7. Kite Queen November 7, 2019 at 4:46 pm #

      Great advice, Neil. Thank you so much for sharing. And thanks for stop shouting out to the camera. It’s so much better when you talk calmly :). Thank, thank, thanks 🙂

    8. Rank Bae November 7, 2019 at 4:59 pm #

      Thank You sir for Your great findings.

    9. Cory Tsuhako November 7, 2019 at 5:22 pm #

      Great advice, thanks!!!

    10. Waldo Solano November 7, 2019 at 5:26 pm #

      great tips brother, I have to start doing it so I can do better with my time, thank you…

    11. Idarious Osborn November 7, 2019 at 5:36 pm #

      All your tips were spot on, especially number 5. Having systems and processes in place are how you remove yourself from the business and focus on managing your growth into your market. I don’t see how anyone could give you a thumbs down, why not just unsubscribe and stop consuming your content? I think your awesome!!

    12. Jimmy Demongin November 7, 2019 at 5:40 pm #

      I use this strategy tip 1

    13. Sir Chogyal November 7, 2019 at 6:01 pm #

      I have been delaying with my works but this video hit at my subconscious mind & I’m highly inspired to work faster than ever before!!!

    14. Ravi Sahni November 7, 2019 at 7:34 pm #

      I really loved this video, Neil. Would appreciate if you could make a video on mindset stuff that seperates successful digital marketers from mediocre ones.

    15. Benjamin Fairbourne November 7, 2019 at 7:36 pm #

      if your reading this…. congratulations you have good luck!

    16. Iñigo Navarro-Rubio November 7, 2019 at 8:49 pm #

      I just subscribed and turned on the notifications bell! I look forward to more videos!

    17. Micah Buzan November 7, 2019 at 10:20 pm #

      These vids are always just what I need.

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