Keyword Research Part 1 – SEO Unlocked – Free SEO Course with Neil Patel

Welcome to another day of SEO Unlocked. Today is very exciting because we're going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That's how people find you.

Download the Musketeer Persona Worksheet:

SEO Unlocked Course Playlist:

Google Search Console:

Are you getting the right traffic?

As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you

You can use Ubersuggest, It's a tool I built, there's a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what's most likely going to convert and generate you revenue as well. And there's tons of reports in it and I'll show you how to use it over the period of this course.

When you go to Ubersuggest on the left-hand navigation side, you'll see a link that says Keyword Ideas. When you type it in a keyword that you're trying to go after anything related to your space such as like shaving or razors, it'll tell you what's popular, the cost per click, the SEO difficulty, that's the word SD you see the abbreviation there or PD is paid difficulty.

When SEO difficulty is under 40 it's easier to rank for, when it's over 40 it gets harder and harder to rank for.

And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?

And this will give you ideas of if a keyword is good, right?

In addition to that, if you don't want to use Ubersuggest there's many other ways you can go and find keywords out there.

Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.

You want to rank because you not only do you want traffic, but you need to be able to solve the customer's problem. If you solve their problem, you're much more likely to rank.

There's really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.

So first building a keyword list, you go to and you'll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.

Second, you need to research your target musketeer right? It's all about researching that individual.

The other thing that I like doing is Ubersuggest, right? It's a tool on you can go to neil or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you'll see a list of suggestions.

You don't want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.

You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren't thinking about them and yes they don't drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.

Then of course there's Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there's a navigation button called Content Ideas.

So people are like, Hey Neil, it's easy for you but hey, when you're a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.

The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor's website.

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    34 Responses to Keyword Research Part 1 – SEO Unlocked – Free SEO Course with Neil Patel

    1. Gadgets With Prem May 7, 2020 at 2:03 pm #

      Hi sir I started my 1 website on affliate marketing but after research I saw there is so much low traffic on my niche.
      Sport&Fitness product review.
      Pls help

      • Ayodeji Ojurongbe May 7, 2020 at 2:35 pm #

        If you can permit my intrusion. I just want to say that the answer to your problem is right under your nose. All you have to do is scroll to the top of this page and click the “replay” or “play” button as many times over until you can hear Neil Patel’s voice saying “lucrative keywords”, “detailed content” over and over and over again.
        I swear, you will know when to stop.

        Get ready for success.
        PS: I am just a student too.

      • Abdul Mughees May 7, 2020 at 5:42 pm #

        add more keyword that your compititors rank for and write more amazing content like sky scraper technique

      • Neil Patel May 7, 2020 at 8:35 pm #

        It’s fine to have a very niche business. Google actually prefers niche websites 🙂

    2. Keyur Kumbhare May 7, 2020 at 2:22 pm #

      Hi Neil! Your videos are amazing. Just informing you that the playlist link in the description is not working. 🙂

      • Neil Patel May 7, 2020 at 8:42 pm #

        Thank you for that, Keyur!!

    3. YouTube Siren May 7, 2020 at 2:32 pm #

      Why don’t you build an seo article writing assistant like semrush

      • Ashima Bhaidasna May 7, 2020 at 7:19 pm #

        Get over with the thought why dont you…..! Instead thank and appreciate him for the amount of work, time and effort he puts in. Neil do your thing, I have all the respect and appreciation for your work 🙂

      • Neil Patel May 7, 2020 at 8:58 pm #

        Thanks, Ashima 🙂

      • Neil Patel May 7, 2020 at 8:58 pm #

        Maybe someday!

    4. Aaron B May 7, 2020 at 2:33 pm #

      Hey Neil, how long does it take to plan and execute a full SEO campaign including strategies?

      • Edith Olasanya May 7, 2020 at 5:58 pm #

        I will like to get that answer too.

      • Neil Patel May 7, 2020 at 8:59 pm #

        It can take months!

      • Aaron B May 7, 2020 at 10:10 pm #

        Neil Patel thanks for the reply. I know it can take months to see results after implementing the SEO strategies but I meant during the planning process before applying strategies and seeing results, does your answer still remain the same? Thanks

    5. YouTube Siren May 7, 2020 at 2:51 pm #

      Sir is there any pdf for this part if yes then there is no link of that pdf

    6. #gamenix 5757 May 7, 2020 at 3:27 pm #

      Thank you, Sir! for this lecture, it will really help me

      • Neil Patel May 7, 2020 at 9:06 pm #

        Most welcome!

    7. Viral video May 7, 2020 at 3:39 pm #

      Why not coming result in Uber suggest after entering 4 times ? Very disappointing

      • Neil Patel May 7, 2020 at 9:07 pm #

        When we opened up our reports to show most of the data for free, our server costs increased by almost 3 times because of bots and scrapers. So we had no choice to add a daily limit to stop scrapers… and we picked an amount that was above the “average” daily usage to have the least impact on users.

    8. saket agarwal May 7, 2020 at 4:46 pm #

      Hey thanks for all the effort.. just one submission. Your voice is too low. Also the slides with heavy content are little hazy

      • Neil Patel May 7, 2020 at 9:16 pm #


    9. Rita Rossi May 7, 2020 at 4:46 pm #

      Hi, what is exactly the pdf that you mentioned in the first part of the today lesson? Sorry for my English

    10. Edith Olasanya May 7, 2020 at 6:03 pm #

      Thank you for this training. I am taking steps to apply everything I have learnt to my business.

      • Neil Patel May 7, 2020 at 9:22 pm #

        That’s wonderful 🙂

    11. Sebastian Fitness Solutions May 7, 2020 at 6:10 pm #

      Hey Neil,
      The keyword list PDF is missing from the training resource page. The only PDF available under today’s lesson is the Muskateer persona sheet

    12. Od. Luis Marcano May 7, 2020 at 6:13 pm #


      You never dissapoint me, on the contrary, I usually arrive at the end of your videos with a feeling kind of “what a awesome advice”

      The muskeeter intent, cool!


      • Neil Patel May 7, 2020 at 9:22 pm #

        Thanks so much, my friend 🙂

    13. Alex May 7, 2020 at 8:05 pm #

      Hey neil

      On some terms that I found on ubersuggest the search volume is 0.

      And in some head terms as well 0 volume! Is that normal?

    14. Abhijit Rabha May 7, 2020 at 8:42 pm #

      Thanks Neil for the great video. If you don’t mind I want to ask you a question..

      Is it possible to out rank a site on first position for a keyword with 48% KD ?

      The site is old but Contents/ Blog design and Home page is not good at all.

      DA and PA of the site is 19 & 47 .

      What If I create a brand new site with better optimized content and design , is there any change to outrank the site ?

      If yes, then how long does it gonna take to outrank the site?

    15. alahyan mohamed May 7, 2020 at 9:19 pm #

      Love you Neil. Very amazing content. Just wow !

    16. Amrit Chinna May 7, 2020 at 9:40 pm #

      Hey Neil,
      Amazing content following your content from more than a year. I need your help. I have started blog on famous personalities but all keywords have kd above 80. I am also looking for low rank keywords. But is there any way to rank keywords with kd above 80. My blogsite is new.

    17. The Video Editing Experts - Portfolio May 7, 2020 at 9:51 pm #

      This topic is really helpful and so informative! I love it 🙂

      Hope we can work together! I wanna edit your videos!

    18. Paul Stryer May 7, 2020 at 10:19 pm #

      Neil, Thank you so much for the training it is very timely for me. One Question I don’t see the Keyword List PDF link You mentioned in this video on the training page. Did I miss something?

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