It’s time to check out the competition!! In school it may have been called cheating, but in the business world it’s just good old-fashioned market research! Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well. […]
How To Build A List of Customers You Can Market To Over And Over Again: The Benefits of A Membership Program
A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign up they often receive special discounts, invites to product launches, early access and other rewards. The benefit to you is that by offering incentives and […]
How To Unban Your Banned Facebook Advertising Account
There is nothing more frustrating than going to run a Facebook ad and seeing it disapproved or banned completely. Even worse is when Facebook deactivates your ads account as a whole. People experience this with their business and personal accounts all the time. It can be devastating, especially if you can’t get back online. Still, […]
How to create a better Facebook Ad?
An attractive and engaging Facebook ad is the result of a combination of effective strategies. No advertisement can be declared to be perfect as some ads work better than others due to various reasons. The competition in the Facebook ad market is becoming intense. More and more people are realizing the power of this social […]
How Listening to Your Clients Wants and Needs Can Help You Land More Sales
Business owners often do more talking than listening. When it comes to making sales, often it’s best to do more listening than talking. Instead of overthinking and brainstorming what your prospects might want, why not just ask them? You’d probably be surprised at how easy it can be to sell them what they’re already telling […]
How to Go From Having Customers Balking at Your Price to Being Ready to Buy – the Power of the Word “Only”
How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut my finger, but there’s only a little blood” versus, “I cut my finger and there’s blood everywhere,” paint two very different pictures, the words you […]
How to Get Leads To Promote Your Product Or Service
What is Lead Generation? Over the years, the techniques and strategies of the marketing of business have evolved a lot. Lead generation has become an essential phenomenon in marketing. It is the process of attracting potential customers to your products and services via social media platforms, email updates, and strong word-of-mouth. A lead is considered […]
How Offering A Premium Support Service Can Increase Your Profits And Margins
You’ve probably bought electronics before and been offered the purchase an additional warranty. Or maybe you’ve purchased furniture before and been offered a white glove service to deliver and setup your new couch. These are all examples of premium support services that can have very large profit margins, so even if only a smaller percentage […]
How To Position Your Offer To Increase Sales
In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate more due to not being sure which option to get, you can offer similar options where the “value buy” seems like an amazing deal. For […]
How Adding Physical Products As A Bonus, Especially For Your Digital Offers or Services, Can Increase Conversions
Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher value on physical products that they can touch and hold. This doesn’t mean that you have to offer all your products as physical ones – […]
