Tag Archives | ppc

How to Optimize Your PPC Landing Pages for SEO

How to Optimize Your PPC Landing Pages for SEO

How to optimize your PPC landing pages for SEO. Do you think SEO is its own thing and offers independently from other marketing channels? Think again. Working with different stakeholders in different divisions and aligning your marketing efforts together is the only way to unlock massive amounts of traffic, which means you need to start […]

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My Favorite Type of Marketing

My Favorite Type of Marketing

My favorite type of marketing. If you had to guess, what do you think my favorite type of marketing is? Come on, take a guess. Maybe SEO, PPC, creating social content, email marketing, push notifications, or is it podcasting? RESOURCES & LINKS: ____________________________________________ Expedia: Ubersuggest: ____________________________________________ Believe it or not, it's in person events. I […]

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The Secret to Making Paid Advertising Work

The Secret to Making Paid Advertising Work

Google and Facebook combined generate more money from ad dollars than any television channel out there. They're huge. That means paid advertising works, because if it didn't, they wouldn't be making hundreds of billions of dollars a year. Today I'm going to share with you the secret to making paid advertising work. RESOURCES & LINKS: […]

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