The Cheapest Way to Write Lots of Content At Scale

Writing content is simple, but not easy. In my experience with SEO and content marketing, having the ability to put out content at scale can have a huge impact on the amount of traffic you'll get. So how do you scale up this effort? Today, I'm going to break down the cheapest way to write lots of content at scale.

RESOURCES & LINKS:
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Content Marketing is Changing – This is Where it is Heading in 2020 :
The Beginner's Guide to Content Marketing in 2020 :
Text Broker –
Problogger Job Board –
Asana –
Trello –
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So, the first thing you need to know is you need to create content clusters.

You need to go in with a focus and make sure your content's well organized. So instead of creating tons and tons of different articles on the same topic over and over, you want to create content clusters. Just like you know how Wikipedia won't have 20 articles on Abraham Lincoln. Instead, they just keep expanding that same one. You can have one article on your main topic and then all the subsections.

Like, let's say if your article was on SEO, you could have another article on link building, another one on on-page SEO, another one on meta tags. Right, you can even have another one on how to set up your site maps. That's an example of doing content clusters. And that works really well.

That's what we do at our ad agency. And each month you can focus on new keywords and variations within your cluster.

So what you want to do is use tools like UberSuggest's to find queries that your audience is asking about.

When you go to the keyword ideas report within UberSuggest, it'll show you all the comparison keywords, questions, preposition, even the related and suggested keywords. This will give you ideas of new term and sub pieces of content that you can end up creating. And make sure your content matches the intent of your audience.

The last thing you want to do is just write content that's not related and is also very surface level. You want people who are very intent-based such as, someone typing in SEO agency versus just typing in SEO.

You also can outsource your content creation at least one part of it. If your content is becoming too much to handle in-house, you can outsource it through writers and editors.

You can find a ton of them through sites like Text Broker or jobs.probloger.net, that's a job board. It's my favorite place to find really good writers. And they're at a low budget as well.

Now if you can't outsource it all, you can at least outsource part of it, like the data, the statistics, academic research. Like if you want to write it internally, you can say, hey, let me go pay someone to dig up all the data and all the information so I can include it in my blog post.

The next thing you can do if you want to scale up fast is just use your generated content.

Ask people, right. Hey, do you want to write reviews? Do you want to write your experience? Do you want to guest post on our site? This works super well.

Just hit up all the other people that blog on your competitors' websites from the guest post perspective because you'll see guest authors on your competitors' sites or other industry sites. And hit them up and ask them if they want to blog on your site as well. It's a great way to get more content.

You're already recording content for a YouTube channel and social media so you might as well use that for text-based articles as well. The average person speaks at somewhere between 125 to 150 words per minute.That's much faster than what you probably type at.
And you can have someone do it and transcribe it for you. You can also use sites like Rev.com, where they'll transcribe your video into text and you can have someone modify it.

The next thing you want to do when it's coming to scaling up your content production if using a content management platform.

Sometimes a spreadsheet with all your content isn't enough. Using content management software can be low-budget and collaborating with other key people and team members makes it really simple.

Now, the bonus tip for you guys is you can also use Trello. So when my team updates our content, because I only write four or five pieces of content in a month, but I have a team of three that are updating 90 pieces a month because we've noticed that we get more traffic updating our old content than writing new content.

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    35 Responses to The Cheapest Way to Write Lots of Content At Scale

    1. Flank Educational World January 30, 2020 at 3:02 pm #

      Awesome information which gives you a new way every time.

      • Neil Patel January 30, 2020 at 9:31 pm #

        I’m glad you’re finding it useful 🙂

    2. Bipin Joshi January 30, 2020 at 3:20 pm #

      Great Information Neil.!

      • Neil Patel January 30, 2020 at 9:31 pm #

        Thank you!

    3. Elizabeth Combs January 30, 2020 at 3:23 pm #

      I have to put this video in “watch L8r” b/c I am working. But I can’t wait to watch it! As a single Mom working FT, I can tell u that finding TIME, being organized and writing efficiently is such a huge hurdle. I really hope this video gives me some easily incorporated tips. I definitely love this channel, but must admit that many times Neil talks over my head. I’m always like “monitor the hooda hoo to incorporate the whattitty-what, so that I get the dim-ditty-who?”

      • Neil Patel January 30, 2020 at 9:29 pm #

        Wow, you’re killing it, Elizabeth! Don’t sweat the small stuff. Just focus on basic SEO and your audience 🙂

    4. HPCrazy January 30, 2020 at 3:24 pm #

      wow that was a tip with the voice commands in google docs. Love that feature 🙂

      • Neil Patel January 30, 2020 at 9:26 pm #

        Same 🙂

    5. Jimena Bolivar Rodriguez January 30, 2020 at 3:38 pm #

      I’ve said it before, but I’ll say it again… My Goal for 2020 is to write a guest post on Neil’s blog.

      I have an amazing idea I think he’ll love! If I only knew how to get to him…

      • Driven Digital Marketing January 30, 2020 at 3:53 pm #

        Hey this is a great place to start. Keep pursuing it. When you give up is when you lose. Don’t lose. We winners. Good luck!

      • Green engineer January 30, 2020 at 9:02 pm #

        Nice way to pitch

      • Neil Patel January 30, 2020 at 9:26 pm #

        Thanks, Jimena 🙂 Sounds like a great goal! I don’t typically do guest blogging anymore, but reach out to me on LinkedIn Messenger! That’s where I handle most of my business queries.

    6. Shubham Toshniwal January 30, 2020 at 3:46 pm #

      Could you do live streaming of how you write a complete SEO article in action, Please?

      • Neil Patel January 30, 2020 at 9:25 pm #

        Thanks for that great suggestion, friend 🙂

    7. hellboy January 30, 2020 at 3:48 pm #

      You give great info and tools that too for free…your guidance did help me . M still learning and you are great source to look upto thanks

      • Neil Patel January 30, 2020 at 9:25 pm #

        Happy to help 🙂

    8. Alhamd Tv January 30, 2020 at 3:52 pm #

      Bro,keep it up

      • Neil Patel January 30, 2020 at 9:23 pm #

        I plan to 🙂

    9. Tom Caldwell January 30, 2020 at 3:54 pm #

      Neil you are the bomb! THANKS FOR THE INFO.

      • Neil Patel January 30, 2020 at 9:23 pm #

        You are very welcome 🙂

    10. Social Sam January 30, 2020 at 4:12 pm #

      Wow, great tips 🙂 Thanks!

      • Neil Patel January 30, 2020 at 9:20 pm #

        You’re welcome! 🙂

    11. The Novice Cinematographers January 30, 2020 at 4:29 pm #

      Great video once again Neil

      • Neil Patel January 30, 2020 at 9:19 pm #

        You’re welcome!

    12. Terry Lengel January 30, 2020 at 4:30 pm #

      I always love your videos, Neil! This one was no exception. Thank you so much for bringing light to transcription. I have had my own medical transcription service for 24 years, but due to all the big changes in the MT Industry, I have been working extremely hard on branching out to video and audio transcription.

      I want to help business people/entrepreneurs by turning the videos/audios into transcripts for various marketing tools. I am so happy to hear that there are people out there looking for this kind of service. You have given me so many more marketing ideas to market my business. Thank you so much again! Take care!!

      • Neil Patel January 30, 2020 at 9:19 pm #

        That’s amazing, Terry! That’s a great business to get into 🙂

      • Terry Lengel January 30, 2020 at 10:28 pm #

        @Neil Patel That is great to know because I have been hearing conflicting stories! With all the apps out there, I was afraid people wouldn’t be interested. Thank you so much!

    13. Bollywood Hollywood super express January 30, 2020 at 4:44 pm #

      Awesome information…. very helpful

      • Neil Patel January 30, 2020 at 9:18 pm #

        Thank you!

    14. Welcome back to the Chan Chan January 30, 2020 at 5:15 pm #

      Hey neil i was wondering what’s the best way to be a digital marketer with little to no experience. What type of job/internships should i apply for.

      • Neil Patel January 30, 2020 at 9:18 pm #

        I would look for entry-level jobs, and internships 🙂 Just get out there and find digital marketing agencies that are hiring! I would also take some online courses.

    15. TrackFive January 30, 2020 at 7:15 pm #

      I think this is great info Neil! I think this is a great tactic especially for new sites that want to generate a ton of content in the early stages.

      • Neil Patel January 30, 2020 at 9:12 pm #

        Good 🙂

    16. Window Blog January 30, 2020 at 8:23 pm #

      Is all ok Neil?
      You look very tired in this video. Thanks for your great advice.

      • Neil Patel January 30, 2020 at 9:11 pm #

        Yes, I’m well thanks for asking 🙂 Just traveling a lot for work lately!

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