The Definition of Digital Marketing by Neil Patel

When it comes to digital marketing there's a lot of confusion involved. What is digital marketing? What is it for? People make it a lot more complicated than it really is. But, it's really easy to understand which is why I wanted to make this detailed introduction video that will just break it down for you. Today I'm going to break down the definition of digital marketing by me in my own words.

Canva –

Ubersuggest –

Essentially, digital marketing is a form of marketing that encompasses the use of digital tools or channels to communicate to your audience.

A good example of this is a channel that you may use to communicate to your audience is Facebook. When you post on Facebook, whether you have one follower or a million, you're communicating to your audience. If you use tools like mini chat to put a Facebook message out or text message out, that's another example of using a tool to communicate to your audience. These are examples of digital marketing.

Now, businesses can leverage digital channels, such as social media, search engines, emails and other sites to connect with their audience, right. So, it's not necessarily just the channels that you may be thinking of like Instagram or LinkedIn.

Search engines are a good example of a channel that's super popular and so is email. I know a lot of people are saying that email is dying, but they've been saying that for over 10 years and trust me, it is not dead. It's being used more and more and more because it's a cornerstone of corporate communication.

Now, there's many different aspects of digital marketing.

Well, when someone lands on your website, that's your brand, that's your presence. How are you communicating that message out when people land? That's all part of digital marketing.

Just like when you post an image on Facebook, sometimes that image is a photo, other times it's a graphic. You may be using tools like Canva which is free to create that image. Now, there's also traditional marketing.

So, I want to break down digital marketing versus traditional marketing so that way there's no confusion.

Traditional marketing is essentially the same idea as digital marketing except the idea of the online component or the digital component. For example, traditional marketing would be using tools like billboards, print ads, magazines, newspapers, direct mail, phone calls, like dialing and saying hey, would you buy X, Y and Z from me versus using WhatsApp, which would be more digital. Doing direct phone calls, that would be more traditional. In other words, traditional encompasses a form of physical marketing.

Digital would be using tools like social media channels, emails, search engine optimization, blogging. You pretty much get the picture. So, why does digital marketing matter?

Well, Google and Facebook generate more revenue than any other traditional media company out there because they control more eyeballs. That's why digital marketing matters. It's where the attention is.

Look around you. Odds are at least half the people that you're looking at right now have a phone and are on it, right. I'm not talking about the phones in the pocket, I'm talking about they're literally on their phones. They got the Apple AirPods in their ears or headphones, they're doing something with their phone. That's where people's attention and eyes are. If that's where their eyes and attention is that's where there's money to be made.

Now, how many of you actually look at billboards? Chances are, a bus comes by with a billboard or you see a billboard on the street, you probably ignore it. That's why Google and Facebook are much bigger than any traditional media company out there.

So, is digital marketing worth it for your business? Well, chances are it is. It's worth it for almost every business out there other than ones that are like government related, and the reason being is government type businesses are more contract basis where you don't really need digital marketing for that.

But, typically for almost every single business you can do well through digital marketing. Now, if you're not sure on where you can get started with digital marketing, you can use tools like Ubersuggest. You can type in any of your competitor URLs or if you don't know your competitors you can type in any keywords and Ubersuggest will show you all the people rank for it. That'll give you ideas for competitors.

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    20 Responses to The Definition of Digital Marketing by Neil Patel

    1. Trendy Commodities February 27, 2020 at 3:10 pm #

      I’m such a massive fan of yours! You give great advice to your subscribers.

    2. Trap Music February 27, 2020 at 3:18 pm #

      When is your next video? 😀 Keep it up! Would you like to be YouTube friends? :]

    3. Arunashish Das February 27, 2020 at 3:19 pm #

      Hello, I have just started and I follow you from Day 1. I absolutely admire and respect your efforts Sir. I wish to start an agency on my own which will provide the digital marketing solution. Can I start that alone? How should I plan it so that I can complete projects on my own and satisfy my client(s)?

    4. kunal kapoor February 27, 2020 at 3:24 pm #

      Hey Neil, You have made my life easier by giving me a lot of information through videos, Instagram and the best of all your Podcast! & Moreover I just purchased Ubersuggest premium version!
      Thanks a Lot Appreciate what you are doing!

    5. Timothy Maggenti February 27, 2020 at 3:55 pm #

      Thanks Neil, I suspect you will have lots and lots of questions coming your way!

    6. Rahul R Raj February 27, 2020 at 4:06 pm #

      Sir,please give some exam school tips

    7. Rahul R Raj February 27, 2020 at 4:07 pm #

      How you face problems on you school time exam

    8. Rahul R Raj February 27, 2020 at 4:12 pm #

      Sir which software u use to make YouTube thumbnail

    9. Harshit February 27, 2020 at 4:12 pm #

      Hey Neil, I was wondering why don’t you use Youtube Ads to monetize your channel?

    10. Piyush Kumar February 27, 2020 at 4:16 pm #

      I think u made this video after watching garyvee superbowl ad instagram post

    11. Ramon Tarruella February 27, 2020 at 4:36 pm #

      Excellent video, as always! In my opinion, Digital Marketing is taking a big chunk of clients from Traditional Marketing regularly, as you explained: what are the chances for someone who is looking to his/her phone to see a billboard? Thanks for sharing!

    12. Anwar Rosli February 27, 2020 at 4:39 pm #

      I like all of your video Neil!! But I have a question on how do I properly understand the process of SEO and how actually does it works?

    13. Vinod Trivedi February 27, 2020 at 4:42 pm #

      You have said that blogging will remain for a while but do you think that human being will leave to read and only watch the videos.

      What is your opinion.

    14. Vinod Trivedi February 27, 2020 at 4:43 pm #

      Please suggest some tools to create excellent content like demographic, audience. Etc.

    15. Vinod Trivedi February 27, 2020 at 4:47 pm #

      How to make millions by creating digital products I know that you would say provide your customer true value.

      I know that so, many experts repeat this line so, please provide practical roadmap.

    16. mindmelt productions February 27, 2020 at 5:01 pm #

      Great video! Digital Marketing is such a broad, yet multifaceted term. I like how you simplify it.

    17. InfoQuest Solutions February 27, 2020 at 5:23 pm #

      Hi Neil

      Thanks for your insights. Please help me how can I increase an audience on social media for a niche market. Like Amazon Consulting.

    18. Anshit Mishra February 27, 2020 at 6:14 pm #

      How do I view PPT files on the website using the Django framework?

    19. Digital Marketing World February 27, 2020 at 6:17 pm #

      Direct and indirect promotion of his tool

    20. Anirudh Khurana February 27, 2020 at 8:02 pm #

      Hi sir, your video was very informative. I am very much interested in socal media marketing/ management and content writing/ content management. What best I can do to excel my skills & get a job in this area? Thank you.

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