3 SEO Trends in Automation for 2021 (Trend #3 Is Coming Sooner Than You Think)

People are starting to use AI and machine learning much more. And everyone's always talked about machine learning and AI, and it's the buzz, and you can have computers write content for you, so you don't have to write content as a marketer or when you're putting products online. And I have to say, the quality still isn't there, but we're really close.

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The big thing which everyone knows is everything's moving online. And if you see what people are talking about, a lot of people are just like, "Yeah, everyone's buying online be of COVID, but after COVID, everything's going to go back to normal. And I have this conception, and a lot of people also agree with this, but I have this conception that what would've happened five years from now of more people adapting online, it just got pushed forward due to COVID.

So that's the first big trend that we're seeing. McKinsey has this whole video and report about this kind of stuff. It's quite interesting. They actually even ran commercials, I think, on YouTube about it. But you know, before COVID, commerce… When I'm talking about commerce, I'm not just talking about Amazon, I'm talking about commerce, like accounting, people getting business online, all that kind of stuff. Roughly, 12% of commerce was done online. The rest was done offline. It was still a really small portion.

Now you got people like my parents who are just like, "Wow, we knew about Amazon, but we're buying, it's cheaper than going to Target," or cheaper than going to Ralph's, or wherever they go to buy stuff. And they're like, "And sometimes, they deliver it in the same day for free." There's prime and stuff. My parents don't get the concept that are on my accounts, so they think it's quote-unquote free. But I've had it like 100 or $200 or whatever it is.And so that's the first big trend.

The second big trend that we're seeing is people are starting to use AI and machine learning much more. And everyone's always talked about machine learning and AI, and it's the buzz. And you can have computers write content for you, so you don't have to write content as a marketer or when you're putting products online.

Now, I'm not saying you can automate everything, but you can take out a lot of aspects and have a lot of these tools do things for you that we would've done manually. And I think that's what's amazing.

Here's a good example of this, I have this SEO tool called Ubersuggest, and you can use a lot of the tool for free. The majority of the tools are actually given away for free. And I gave my team initiative for 2021. See, when people do SEO, you have to go and modify your code and type in all this stuff. And it gets complicated for most people, and they don't have staff, or they don't know how to code. And I gave my team objective, and I said, "In 2021, I want it where someone can put a JavaScript;" just like you do a Google Analytics, you put this little code on your website, and it tells you how many visits you get in Google analytics; and I'm telling them I want people to be able to put up a little code on their website.

If they're on WordPress or something, they just click a button, and they install a plugin. Like make it super simple. With the Shopify, same thing. And do it where that little code can modify all their other code on their website, so they don't actually have to make the majority of their own SEO changes.

So imagine saying, instead of telling your developer, "Hey, go make all these changes." What happens if the tool did 60, 70, 80% for you? 100% is going to be tough right now, but let's say 60, 70, 80%? You may not get as good as results compared to if you did manually, but if the tool did the majority of it, you're better off than doing nothing.

And then you can always have a human go do the remaining portion that can be done in an automatic way. And you're going to be better off because you just saved money, and you did it more efficiently.

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    23 Responses to 3 SEO Trends in Automation for 2021 (Trend #3 Is Coming Sooner Than You Think)

    1. Manoj Agadi July 19, 2021 at 2:24 pm #

      Good Information Sir.

      • Neil Patel July 19, 2021 at 3:23 pm #

        So nice of you

    2. Vinod Trivedi July 19, 2021 at 2:33 pm #

      Sir, automation would also kill many jobs do, you think that blogging would also gonna dead.?

      • Neil Patel July 19, 2021 at 3:24 pm #

        I do not think it will because blogging needs a personal touch. That’s something bots can’t provide.

    3. Vinod Trivedi July 19, 2021 at 2:35 pm #

      Sir, why don’t you make digital tools and make a billion dollar startup.

      • Neil Patel July 19, 2021 at 3:24 pm #

        I do have many digital tools 🙂

    4. Texta AI July 19, 2021 at 3:32 pm #

      Do you think google will soon release an algorithm update to penalise sites using Ai generated content?

      • Neil Patel July 19, 2021 at 3:38 pm #

        It’s hard to say! Only time will tell 🙂 I know that readability is very important to Google.

      • Parker Hood July 19, 2021 at 3:48 pm #

        AI will completely replace writers in the next 5 years.

      • Arman Maksat July 19, 2021 at 3:50 pm #

        It’s true. Sometimes AI writes much better than many “copywriters”;)

    5. J July 19, 2021 at 4:07 pm #

      i sometimes wonder how you know what you know.

    6. Collins Accent July 19, 2021 at 4:19 pm #

      Great speak there Neil

    7. devansh malviya July 19, 2021 at 4:23 pm #

      what kind of things, do you think that AI or ML can’t replace in Digital Marketing ? or lets say what kind of things will have lesser probability of getting automated in Digital Marketing..?

    8. Daniel Schaefer July 19, 2021 at 4:26 pm #

      When I worked for BrightEdge Technologies, my team was responsible for BrightEdge Autopilot. It implements exactly what you were talking about: SEO automation. It does this both with JavaScript and server side code.

      • Smazzit SEO Training Institute July 19, 2021 at 10:05 pm #

        Wow

    9. Amit Maurya July 19, 2021 at 5:02 pm #

      What if someone starts learning Digital Marketing right now let’s say -SEO, and it takes time to gain traffic and everything, and after a year or two an automation tool will come and do tasks 60%-70% or more of SEO things which maybe decreasing in SEO experts in future? And what about that guy who just started learning SEO and all? this guy may also have to learn ML or AI to survive in future? or is there some another side which i missed out?

    10. Hardwell July 19, 2021 at 5:07 pm #

      Hello Neil I made an strategy please tell me if it’s good or not.. So what I am gonna do is create a free ebook on landing page ( because I don’t have website ) and I use facebook ads to promote that ebook and collect e-mails from people’s.. Then I use those emails to promote affiliated product or other things….Do you think this is going to work ?

      • Mason Thinks July 19, 2021 at 7:37 pm #

        it can but your essentially remarketing

      • Ashraf July 19, 2021 at 7:52 pm #

        How do you have a landing page without a website?

    11. Sam Samo July 19, 2021 at 5:29 pm #

      WOW, AI for SEO from Neil will be Awesome!

    12. Divyanshu Vasava July 19, 2021 at 6:21 pm #

      So , It’s time to become CEO ,
      Future of Ai will help…

    13. Mason Thinks July 19, 2021 at 7:31 pm #

      so no need for SEOs and PPC analyst in 5 years?

    14. SAURABH KUMAR July 19, 2021 at 7:46 pm #

      What will be the demand of SEO jobs after AI & ML ??

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