Do you want to know why it takes so long for people to see results from their SEO? Well, there are two main reasons. The first is, it just takes time for things to kick in and algorithms to adjust. You can't really control that, that's just Google, right? You can't really speed that up, […]
In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate more due to not being sure which option to get, you can offer similar options where the “value buy” seems like an amazing deal. For […]
Hey there, welcome to this special keynote conversation at NP Digital's Virtual Summit 2022. You know, according to a Forrester Survey earlier this year, brands are funneling more dollars into performance channels in pursuit of maximum return in advertising spend. In fact, more than 60% of B2C marketing decision makers plan to increase their paid […]
There is no doubt about the fact that unique and attractive content is an essential part of your website and social media profiles. Excellent content, along with a well-thought out social media marketing strategy, will help your website stand out in the crowd and attract more users to your brand. Initially, it may seem a […]
Making huge gains in traffic on your website and social media accounts is excellent, but what matters the most is generating conversions. There is no use in spending a large amount of money on extensive marketing campaigns if no one is buying your product or services or signing up for your website. Many tweaks can […]
How to get 1,000 followers a week on Instagram, organically? Whether you love Meta as a company or hate them, you can deny Instagram's popularity. According to Statista, there are over 1 billion Instagram users. This means, as a marketer, it's a great place to get in touch with your ideal customers. But here's the […]
To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to move more products and services and add value to your customers. Customers feel they are getting a great deal, as they are paying less than […]
With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers are able to differentiate between an authentic business and one that is exaggerated and hyped through artificial marketing. As a result, people tend to spend their hard-earned earnings on very particular products and […]
The larger the TAM, the easier it is to market. Have you heard of the word TAM before? It stands for total addressable market. For example, the global healthcare market is a $2.5 trillion industry. That's massive. On the flip side, the web analytics market is roughly $10.7 billion and that's in 2026, according to […]
Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions can help even more, as prospects not only immediately understand that it’s a limited time deal for a good reason, but you’ll also hit them […]
