The best digital marketing strategy you've never tried. I've tried a lot of marketing tactics over the year, and I've tried them on all sorts of businesses in different industries. Some tactics just work really, really well, no matter what industry you're in. Other tactics just don't work as well. And some tactics work specifically for specific industries. But when you look at the ones that work really, really well for most industries, for some reason or not, they're not really used much at all. And, today, I want to break down one of them that isn't used that often, but it works super well. So well it drives me over 3,000 visitors a day. That's over 120,000 visitors a month.
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You may not get that many visitors to your website using this tactic, but you'll get something. It's super effective. And best of all, it doesn't require me to spend a dollar on advertising. So what is this marketing tactic and how does it work? Push notifications. I use a tool called subscribers.com, but you can use any web push notification software to make it happen.
Just think of it this way. When someone comes to your website, how do you get them to subscribe? Maybe ask them to put in an email address, maybe ask them for their phone number, maybe you want to build up your SML list. But what's wrong with that? There's nothing wrong with it, generally speaking. It doesn't work as well as you want, and there's a massive drop-off rate because people don't like putting in their personal information.
A lot of people don't like to share their phone number, their email address, social security number, and the list goes on and on. And I'm not saying you're asking for all those feels like, such as address, but, still, people don't like putting in their email address if they can avoid it.
With push notifications though, it's different. When someone visits your website through their browser, they can subscribe to your website. All they have to do is click the allow button. And through their browser, they can receive messages from you, and they don't have to give you any of their personal information like your email address or your phone number. And your search browser does not give them your email address or phone number. And you can communicate with the people that subscribe through these push notification software that you're using.
So, when you have a seller promotion running, you can let them know. Or when you have a blog post to promote, you can let everyone know. And all you have to do is just send a push notification out. It takes literally less than a minute or two.
Now, here's my favorite part about push notifications. Have you heard of email drips? You know, where you create a drip sequence when someone automatically gets email 1, 2, 3, 4, and 5 with their new subscriber that way you can continually promote different products, services, and generate sales? You can do the same thing through subscribers.com. You can create a push sequence that helps you drive traffic and sales.
For example, in my push sequence, I first promote my ad agency, NP Digital, and I talk about the marketing services we offer, then I promote my software, Ubersuggest. It drives consistent traffic and signups. And, then, when I release a YouTube video, I send that out to all my push notification subscribers. And when I release a blog post, I do the same. That's how I generate an actual 120,000 visitors a month.
If you want my team to implement strategies like this and others that a lot of people aren't using, but they just work, check out my ad agency, NP Digital. We're award-winning performance marketing agency. We got performance marketing agency of the year because of the unique strategies that we do. And they just work.
If you have any questions, leave a comment below. I'm here to help. If you enjoy the video, like it, share it. Tell other people about it. Thank you for watching.
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How to get job in digital marketing if i m certified by govt. Exam??
Take courses and apply for internships and entry-level jobs to start getting experience 🙂
Hi Neil your ad agency needs to create better packages for small business. Eg; getting all the SEO requirements done. Not the ads leave that for last. But if you do create more affordable step by step packages that will work. I as a small business need packages like that.
I do have a small business agency! NPAccel.com 🙂
Jesus Christ, you took the words right out of my mouth. WHY wouldn’t you appeal to the small guys, too! THANK YOU for saying what I’ve been thinking for YEARS! ( I guess at the end of the day, “Money talks, BS walks.”) Screw the little guy. Isn’t that the way?
Work joyfully and peacefully, knowing that right thoughts and right efforts inevitably bring about right results.
Top as usual, thank you!
Thank you too!
the best strategy is not to use any strategy
A strategy is important 🙂
Thank You Neil! Love your content 🙂
Would love to meet you some day in the future haha!
I hope so too!
I see you neil, making videos om broader topic, but in a better way
Good eye 🙂
Hlo neil. Am a student, am really interested in learning digital marketing so that I can grow my traffic and brand online but have no budget for courses. Any resources you can recommend for me to learn pliz for free.?
Go for Hubspot courses, they’ve free courses as well as certifications. Hope this helps 😉
Ubersuggest seo difficulty filter option not working. Please fix it.
Please email me about this! firstname.lastname@example.org
Mr Neil I love you your way to teach awesome
Happy to help 🙂
I was moving my article from elementor to Gutenberg so the whole content might break for some time, so in that case, how can I update it? should I convert the article to draft mode and then edit and then republish ? or edit it while it’s already published? or publish new post with same content but with gutenberg ? should i make post private and then convert and then make it public ? iam confused please suggest
Edit while its already published 🙂
Sir please make YouTube niche video that will grow within a month
Awesome!! I need your help, SEO takes time to learn properly and I will start learning after somedays but also I need money bcs there are some important things in my life also so what I should do to do both, I can earn some money and I can learn SEO as well????
Do affiliate or monetize your site 🙂
Great content as always
Your video are great but i need regarding my fb ads account disabled without publish any ad . After that again i make new fb business manager and want to start new ad when i was publishing ad that time i add the payment method after adding card within a second my ad account is disable but i started review from last 10 days i did noy get any results. So please help me in this matter.
You may need to speak with Facebook ad support on this one
Amazing Information Sir.
So nice of you
Sir i am from India can I get high paying job with digital marketing
I’m sure you can 🙂
Perfect explanation. Thank you
You are welcome!
Great info, thanks Neil. Regarding the drip campaigns – do these tools capture IP information to be able to tailer the notifications to the individual users like a true email drip/funnel campaign? I will do some research, but wanted to see if you had any first-hand experience implementing audience segmentation and corresponding funnels for the push sequence.
It just signs them up to receive push notifications 🙂
Am looking onto promoting my products on Instagram and don’t know where to begin
You promote through Facebook ads Manager