5 Powerful SEO Keyword Research Tips to Rank on Google in 2018

It's not 2010 anymore. Keyword research and SEO isn't as easy as it used to be. So what should you do? ►►Subscribe here to learn more of my secret SEO tips:
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I'm going to share with you how to do keyword research in today's world of Google.

It's way more difficult to rank on Google today than it was back in the day.

Keyword Research Tip #1: Pick a niche.

Everyone's talking about going after big terms like auto insurance, SEO, credit cards.

Yes, you can eventually get there, but it takes six months to see traction with Google these days, 12 months to start seeing your traffic go up, and two years to be crushing it on Google.

You want to go after and pick small niches.

Keyword Research Tip #2: Pick buzzwords that are trending.

Technology is moving so fast these days that things are continually changing.

Whether it's cryptocurrencies or whether it's new products that are coming out like the iPhone 100.

Go after new, upcoming words. You can find them using Google Trends.

Google Trends breaks down what's hot and what's up and coming.

You want to go after these keyword terms because they're not that competitive yet.

When you create content around new and trendy keywords, you're gonna skyrocket to the top way faster than if you went after old terms like "credit cards."

Keyword Research Tip #3: Use Ubersuggest to find keywords.

These days people just don't type in keywords like "dog food."

They'll type in keywords like "what dog food is best for my animal" or "what dog food is great to make my dog lose weight."

These are really popular terms.

Ubersuggest will show you different variations of your primary keyword, and it'll even show you how competitive they are, how much search volume you're going to get, and how many people are going to click on your listing if you rank number one, two, or number 10.

Keyword Research Tip #4: Use Quora.

Type in keywords related to your industry, and you're going to see the most popular questions people are asking.

When you start seeing the most popular questions, you'll know what kind of content to create that's related to your space.

By creating answers on your blog that are more thorough, more detailed, you're not only going to rank for it, but you're going to rank higher because you can create way more detailed responses than Quora itself.

Keyword Research Tip #5: Focus on a theme.

If you're going after credit cards, you want to have a website all about credit cards, like Credit Karma. Or you want to have a site all about marketing and SEO like me on NeilPatel.com.

If you want to get long tail traffic, what you need to do is create detailed content about specific individual topics.

When I say detailed topics, I'm NOT talking about "how to start an e-commerce site: I'm talking about "how to start an e-commerce site with Shopify." You see how much more specific that is?

You can create another article on how to create an e-commerce site using Magento. By getting very specific you can have a 10,000-word blog post and everything about setting it up with Shopify or Magento, you're going to dominate.

By being specific, anyone who's interested in that topic and even potentially interested in hiring consultants or buying products or plugins or whatever you're selling related to that topic, they're going to land on your website.

When Google releases an update, they're going to rank the most thorough website.

That's why Wikipedia does well. It's not just because they have a lot of links or brand queries. It's because Wikipedia has some of the most detailed articles on the web.

That's what you need to do with your content.

Create pages that are super thorough and detailed are high in quality.

When you do that, you'll notice that you'll start ranking for all the keywords related to your industry. That's how you do keyword research in today's world.

If you're still struggling to figure out what keywords to go after or how to do keyword research in today's Google world, leave a comment below, and I'll help you out.

Please subscribe, like, fan, share this video, tell other people about it. I would appreciate it.

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    36 Responses to 5 Powerful SEO Keyword Research Tips to Rank on Google in 2018

    1. Ema Franco April 3, 2018 at 3:14 pm #

      Hi Neil! Great vídeo! Thank you for the knowledge wich you share with us. I’m from Argentina.

      • Neil Patel April 3, 2018 at 4:36 pm #

        Muchas gracias, Ema 🙂

    2. P rince April 3, 2018 at 3:47 pm #

      I read your blog i get many knowledge from it .
      Thanks for sharing

      • Neil Patel April 3, 2018 at 4:39 pm #

        You’re very welcome!

    3. sartul April 3, 2018 at 3:48 pm #

      Can you make a video on how to find a best keyword from the competitors keywords list.

      • pukirocks April 4, 2018 at 7:26 am #

        yes, this

      • Pixel Mamba April 4, 2018 at 9:03 am #

        use semrush

      • Ceclia De Oliveira April 12, 2018 at 4:17 am #

        great thank you !!

      • sartul April 12, 2018 at 4:32 am #

        Ceclia De Oliveira your welcome

    4. Abhishek Verma April 3, 2018 at 3:50 pm #

      I have a blog on books.

      Today I signed up for HelloBar. Hope this will definitely help in increasing my affiliate sales.

      Thanks a lot for offering such amazing tool for free.

      • Neil Patel April 3, 2018 at 4:42 pm #

        I am sure it will help. Best of luck!

    5. Saurabh Darade April 3, 2018 at 3:51 pm #

      Neil please make video on which chrome extensions are best for bloggers, What is advantages of this extensions 🙂

      • Neil Patel April 3, 2018 at 4:42 pm #

        Good idea 🙂

    6. Puneet Anand April 3, 2018 at 7:08 pm #

      Nice Work Neil and Continue helping us out.

      • Neil Patel April 3, 2018 at 8:19 pm #

        Sounds good!

    7. Jose Campetella April 3, 2018 at 10:49 pm #

      Great video Neil, we need a tool similar ahref or semrush to analyze the competitors with respect to keywords. if you get that tool in your site you will be the maximum god.

      • Neil Patel April 4, 2018 at 9:37 am #

        Coming soon 🙂

      • Suyash Tiwari May 18, 2018 at 4:13 pm #

        Neil Patel May I know
        1. how to do keyword research for services?

        2. What is the perfect procedure to do keyword research to putting in adwords? like when to decide the keywords intent and match type? Thank You.

      • Benjamin Dent June 25, 2018 at 9:31 pm #

        Is there a time rough estimate for when you ultimate product for keyword research will be ready?

      • LinhLinh Nguyen July 26, 2018 at 12:23 pm #

        If you`re looking for the most powerful service to get website visitors to your internet site, i recommend to use SpeedRankSEO. I am using it with an amazing result. Simply type speedrankseo in google or bing.

    8. Jesse Kaufman April 4, 2018 at 2:59 am #

      This is great for building new businesses by dominating the SERPs for a specific nieche keyword.

      How do I apply this to my current business/website?

      • Neil Patel April 4, 2018 at 9:54 am #

        The same exact way my friend. It doesn’t only work for a new business. These strategies can be applied to an existing business as well.

    9. imran klgl April 4, 2018 at 11:13 am #

      cool content
      sir can you make a video of how to get high cpc low competition keywords

      • Neil Patel April 4, 2018 at 11:36 am #

        Good idea, thanks for the suggestion!

    10. aaron xiao May 22, 2018 at 4:11 pm #

      I seldom comment on videos, but thanks bro, your video do help a lot

      • Neil Patel May 22, 2018 at 5:59 pm #


    11. Axath's Reaction June 4, 2018 at 6:40 am #

      Hi Neil. Thanks for the video.
      Now i m going to follow all your knowledge to grow my business..

      • Neil Patel June 4, 2018 at 9:43 am #

        You’re welcome 🙂

    12. Ken VanNortwick July 29, 2018 at 2:35 pm #

      Hey Neil, great video, love your excitement.

      • Neil Patel July 30, 2018 at 12:24 pm #

        Thanks a lot, Ken!!

    13. Arts Wars GalleryDotCom November 8, 2018 at 8:27 am #

      Hey, I just wanted to say THANK YOU for your amazingly thorough, insightful and helpful content!

      • Neil Patel November 8, 2018 at 1:47 pm #

        You are very welcome!

    14. Joe Testouri December 6, 2018 at 9:27 am #

      Neil, you the man, man! Don’t know what I’d do without your content

      • Neil Patel December 6, 2018 at 11:17 pm #

        Thank you, Joe!!

    15. John Turle March 30, 2019 at 1:19 pm #

      Thanks so much Neil. Invaluable video.

      • Neil Patel March 30, 2019 at 3:32 pm #

        You’re welcome!!

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