There are things on your website that are sabotaging your Google rankings and traffic. No matter how much effort you put into writing content, optimize your technical SEO, building backlinks, they're going to keep you down. Today I'm going to teach you eight things that you need to remove from your website immediately if you want to rank better on Google.
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The first is outdated content.
Google prefers fresh content. I want you to look at those pages that were doing well and go and update them. And by refreshing up, making them better, you're going to rank much better versus taking your old content and just leaving it there.
Google wants all the content on your site to be great and updated because it's not just one page ranking on its own, it's your whole site. Google is looking at your whole site as a whole, and when it's all buttoned up and perfect, you're going to do much better.
The second thing that's hurting you is pages with thin content.
So what I want you to do is go to all the pages that offer little to no value, look at them.
If you think they offer value, that's fine. But if you don't, I want you to either A, update them and make them more in-depth, or B, 301 redirect them to other better pages that are more in-depth and offer a much better user experience. Make sure you assess each and every single page through Google Analytics. Look at how much traffic it's getting before the change and after the change. Look at the bounce rate, look at the time on page. These will all give you indicators if that page is good or bad or needs updating.
The third thing that's hurting you, excessive or irrelevant ads.
Ads make users leave a website if it impacts user experience.
So it's not bad to have ads, even Google has ads, but you want to make sure that they blend in, they're nice, they're not too crazy in how they look, and they're not distracting the user. And if you look at what Google is doing with their ads, that's a perfect example of how ideal you want to blend ads throughout your own webpage.
The next thing that's hurting you is automatically generated content.
What you need to do is create content that provides the best experience out there and not just from the perspective that is not automated, but you need to look for all the other pages that are ranking for the term that you're going after and be like, hmm, is my content going to provide more value than theirs? And if you're unsure of how to evaluate that, go to Ubersuggest, type in the keyword that you're looking for to rank for and write about. On the right side you'll see all the pages that rank on the top, the backlinks they have, the social shares, and their domain score.
This will give you a good understanding of what users like as well as what Google likes, because just because a site ranks number one or a page ranks number one, it's not always what users prefer.
The next thing you need to stop doing is intrusive popups or interstitials.
Now that doesn't mean that you can't do popups, I use them, but typically you want to save the popups as an exit popup. So an exit popup is upon leaving, that's what people see versus upon entering. And what you can do is if you have lead magnets is you can promote it within your content, a top of article, a bottom of article. It's still a way to collect leads without being intrusive.
The next thing that's hurting you, irrelevant internal links.
So you want to make sure that you're choosing internal links that are relevant to the content and the page that people are going to read. Don't just have tons of rich anchor text, don't just have a ton of random anchor text, do what's best for the user.
The next thing that's hurting you is duplicate content.
And when I'm talking about duplicate content, I'm not just talking about word for word plagiarizing what someone else has already written, I'm also talking about writing the same piece of content that's been beaten to death a thousand times.
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