8 Things to Remove From Your Website Immediately If You Want to Rank on Google

There are things on your website that are sabotaging your Google rankings and traffic. No matter how much effort you put into writing content, optimize your technical SEO, building backlinks, they're going to keep you down. Today I'm going to teach you eight things that you need to remove from your website immediately if you want to rank better on Google.


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The first is outdated content.

Google prefers fresh content. I want you to look at those pages that were doing well and go and update them. And by refreshing up, making them better, you're going to rank much better versus taking your old content and just leaving it there.

Google wants all the content on your site to be great and updated because it's not just one page ranking on its own, it's your whole site. Google is looking at your whole site as a whole, and when it's all buttoned up and perfect, you're going to do much better.

The second thing that's hurting you is pages with thin content.

So what I want you to do is go to all the pages that offer little to no value, look at them.

If you think they offer value, that's fine. But if you don't, I want you to either A, update them and make them more in-depth, or B, 301 redirect them to other better pages that are more in-depth and offer a much better user experience. Make sure you assess each and every single page through Google Analytics. Look at how much traffic it's getting before the change and after the change. Look at the bounce rate, look at the time on page. These will all give you indicators if that page is good or bad or needs updating.

The third thing that's hurting you, excessive or irrelevant ads.

Ads make users leave a website if it impacts user experience.

So it's not bad to have ads, even Google has ads, but you want to make sure that they blend in, they're nice, they're not too crazy in how they look, and they're not distracting the user. And if you look at what Google is doing with their ads, that's a perfect example of how ideal you want to blend ads throughout your own webpage.

The next thing that's hurting you is automatically generated content.

What you need to do is create content that provides the best experience out there and not just from the perspective that is not automated, but you need to look for all the other pages that are ranking for the term that you're going after and be like, hmm, is my content going to provide more value than theirs? And if you're unsure of how to evaluate that, go to Ubersuggest, type in the keyword that you're looking for to rank for and write about. On the right side you'll see all the pages that rank on the top, the backlinks they have, the social shares, and their domain score.

This will give you a good understanding of what users like as well as what Google likes, because just because a site ranks number one or a page ranks number one, it's not always what users prefer.

The next thing you need to stop doing is intrusive popups or interstitials.

Now that doesn't mean that you can't do popups, I use them, but typically you want to save the popups as an exit popup. So an exit popup is upon leaving, that's what people see versus upon entering. And what you can do is if you have lead magnets is you can promote it within your content, a top of article, a bottom of article. It's still a way to collect leads without being intrusive.

The next thing that's hurting you, irrelevant internal links.

So you want to make sure that you're choosing internal links that are relevant to the content and the page that people are going to read. Don't just have tons of rich anchor text, don't just have a ton of random anchor text, do what's best for the user.

The next thing that's hurting you is duplicate content.

And when I'm talking about duplicate content, I'm not just talking about word for word plagiarizing what someone else has already written, I'm also talking about writing the same piece of content that's been beaten to death a thousand times.

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    28 Responses to 8 Things to Remove From Your Website Immediately If You Want to Rank on Google

    1. Neil Patel March 19, 2020 at 2:11 pm #

      Does your website have any of the things I’m mentioning in this video? Tell me which one you’re going to remove today.

      • Neil Patel March 19, 2020 at 4:31 pm #

        Happy to help 🙂

      • Neil Patel March 19, 2020 at 4:32 pm #

        It depends how much work you put in! It can take months to grow your DA, and even years. Start now 🙂

      • Sunita Shukla March 19, 2020 at 4:38 pm #

        @Neil Patel Thanks a lot

      • YO TECH HINDI March 19, 2020 at 7:07 pm #

        I am going to dis allow some bad link or old content which are not getting traffic.
        Hi sir,
        Can you suggest me , an outbound link in article. It should be no follow or do follow. An outbound link will help my post to rank in Google

      • Devendra Singh March 19, 2020 at 8:44 pm #

        I have none of them… But doesn’t matter for me because I haven’t ranked and I’m going to shutdown…

    2. Rahul Dev Chauhan March 19, 2020 at 3:00 pm #

      *Neil bro r u really good God bless you and be happy always dear brother love u Jai Hind pl msg me if possible on my Insta*

    3. volatility forex March 19, 2020 at 3:05 pm #

      This is cool and it has help me alot

      • Neil Patel March 19, 2020 at 4:36 pm #

        Perfect 🙂

    4. Ram Adavan March 19, 2020 at 3:07 pm #

      I see pop-up on your website upon entering. paying customer 😀

      • Neil Patel March 19, 2020 at 5:12 pm #

        Yes, I have them placed on my site 🙂

      • Ram Adavan March 19, 2020 at 5:29 pm #

        @Neil Patel don’t mind, isn’t that going against your advise? Unless the advise your giving is for new websites and not established websites like your’s

    5. Paul Morgan March 19, 2020 at 3:14 pm #

      Thanks Neil… I think I’ll have some time to do these suggestions as business is slowing down in the current situation.

      • Neil Patel March 19, 2020 at 4:56 pm #

        Please do!

    6. Andrea Bindi March 19, 2020 at 3:30 pm #

      Thank you for the lesson. You are a good teacher just like my primary school H/M who was also Patel. Thanks again and cheers.

      • Neil Patel March 19, 2020 at 5:12 pm #

        My pleasure!

    7. SEO Tools TV March 19, 2020 at 4:12 pm #

      In the Coronatime, webmasters will have more time to fix some problems on their websites.
      Content is still the number one factor.
      Check out the existing content that you published a few years ago.
      Some of them might be outdated, especially blog posts.
      I still don’t have time to rewrite all my content; that’s why I’m using Neil’s method to pay for other SEO specialists to rewrite my old blog posts.
      I can explain my method of finding great experts in my niche.
      I use it for my Russian website; however, it doesn’t matter which region you have.
      I gathered 300 hundred specialists in the digital marketing niche who wrote content that ranks at the top.
      I reached out to all of them.
      50% of them didn’t reply to me, 45% of them gave me the crazy price, and 5% agreed to work with suitable conditions.
      It costs three times more than writers on Upwork, but the quality is ten times better.
      Share your methods of finding writers to reply to this message.

      • Neil Patel March 19, 2020 at 5:15 pm #

        Thanks, friend!

    8. borges electric March 19, 2020 at 5:37 pm #

      Thank you neil from a small company like mine. I cant afford seo right now and have used your advice to rank decently so far. I have noticed a couple competitors rank higher with no back links or website. Still trying to figure out why

      • Asad Saduzai March 19, 2020 at 6:06 pm #

        Can i check your website url?

    9. Jason Stallworth March 19, 2020 at 5:42 pm #

      Thank you Neil. So almost a year ago I basically removed the majority of my blog posts because most were short-form content and were not ranking. So I started fro scratch, and today I have over 100 posts, nothing less than 1200 words, and my site gets between 400-500 views per day. That’s not substantial but it’s been continuously growing.
      But now I’m thinking, per your comment, I should maybe slow down on creating new content and focus on making every post better.

    10. Abhishek Singh March 19, 2020 at 6:26 pm #

      Hii Neil,
      My facebook ad run on around 30 rupees ( INR ) per click….thats too much. What to do

    11. Israel Olatunji March 19, 2020 at 7:23 pm #

      Thank you so much for this great video on improving a blog to make it rank better, Patel! I’m much grateful for the wonderful job done. In fact, it has helped me a lot.

    12. irshadkaukab March 19, 2020 at 7:33 pm #

      Which Schema Markup is better for a blog post? Is it Blogpostaing, Webpage, Article or what ?
      on your blog, it is a webpage. What you suggest. Thanks for your Great content and response

    13. Faryal Gul March 19, 2020 at 8:33 pm #

      Hey Neil, can you do some content on the impact of Coronavirus on digital marketing? And what niches are best to target for sales during the crisis?

    14. Rick Harold March 19, 2020 at 8:49 pm #

      Thx nice tips !

    15. EV Dollar March 19, 2020 at 9:18 pm #

      I didn’t have any of the issues mentioned, But I am a subscriber to Ubersuggest which was mentioned and use it to figure out which of my pages I should Noindex and canonicalize … so would highly recommend the service. Great job Neil!

    16. Markletic March 19, 2020 at 10:10 pm #

      Hey Neil. Awesome content. You’re an inspiration and hopefully my channel will grow like yours!

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