A Detailed, Newbie’s Guide to Building Your Brand in 2020 | Do you know what the best moat in business is? See these days, anyone can cop your features, your product, your services, your marketing but there's one thing that is really hard to copy, and that's your brand. Today, I'm going to break down a detailed newbie's guide to building your brand in 2020.
RESOURCES & LINKS:
Larry Kim – larrykim.org
Tony Robbins – tonyrobbins.com/
Hello Bar –
MailChimp – mailchimp.com
MobileMonkey – mobilemonkey.com
ManyChat – manychat.com
CodeCanyon – codecanyon.net
Tip number one, be active member on the most targeted communities that you can think of in your space. And most importantly, help people out. Comment on other blogs adding as much value as possible and help them. Participate on Facebook groups that are related to your niche.
Now here's a secret, when people answer other people's questions and they're like, yeah, I want to do this for brand building, most people just do this with one sentence and people can see right through that.
If you want to build up a really big brand and have a loyal audience, you need to go super in depth. The more in depth you go, the more you help people, the better off you are. So I wouldn't go and just write, hey, one or two tips here or there and answer it. I would try to actually include paragraphs and if you want super pro tip, what you can do is you can actually take the questions you're answering and create blog content around it that goes super in depth.
And if you're not sure what questions to write these content pieces on, use Ubersuggest. Go to the keyword ideas reports. You'll see a questions tab. It will show you all the questions people are looking for within your space.
Tip number two, be a guest on other people's podcast. The concept of a podcast tour works so well. Like book tours, you go around the world and you speak and people buy your books. You can do the same on podcasts but you don't even have to leave your living room. Heck, you can have Netflix on in the background put it on on mute and be on a podcast and start spitting out some advice.
Now if you don't know how to find these podcasts, you can go to the iTunes store and look at all the podcasts there or you can just Google keywords in your industry's space podcast, and you can see a list of all the podcast that are going up.
Tip number three, create your own podcast and interview guests. This is great because if you had interviewed the Tony Robbins of the world or anyone who's a influencer within your space. Because you're associated with them, you're on the podcast with them, it also boosts your credibility as well and this makes you seem more like authority which helps build your brand.
Now, the key with this because I've been on a lot of podcast and people interview me. If you don't ask them good questions, the podcast won't do well and it won't help you out. People will just be like, oh that was terrible podcast interview. So I want you to listen to all the podcast that any guest that have been on, look at the questions they answered.
Tip number four, co-publish content. I've done this many times on several of my websites. I had "The Advanced Guide to SEO" that I did with my cousin Sujan Patel. I've done advanced guide or a guide on personal branding that I did with Aaron Agius. I've done so many guides with other people.
So go find other people who have a brand who have a audience, co-write content together and what you guys should both so is when you publish it, you both promote it to your audiences, your email list, your social profile.
Tip number five, be very active on Pinterest. I get roughly 413,000 monthly visitors from Pinterest each and every single month on one of my websites. Now of course not on neilpatel.com but I have another website out there that does extremely well.
Tip number six, bring people back to your website as much as possible. I'm a big believer in the rule of seven. When someone sees your brand seven times, they're much more likely to engage and remember you which builds a brand.
And tip number seven, launch your own tool. I do this with Ubersuggest. If you haven't seen it, check it out. It's helped build my personal brand. I got so many more brand queries after I launched Ubersuggest. You don't have to build your own tool like me.
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