Every entrepreneur must know their Big Domino Statement… Here’s why.

A lot of people struggle when selling through webinars and presentations but more often than not, it isn't their product or service…

One of the biggest things to understand is that the presentation is not about getting your audience to believe a lot of things. The entire presentation is designed to get them to believe just one thing: that your new opportunity is the key to them getting the result they desire the

That’s it. If you try to get someone to believe in more than one thing, your sales will suffer.

Jason Fladlien once explained:
The idea is to have a single point of belief that your message is built around and is emphasized over and over and over again from a variety of different angles.

The whole presentation is created to knock down that one domino, and that’s it. The three secrets you’re about to learn are not new things you’re trying to get them to believe. They are the tools you use to attack the domino from a variety of different angles. That is the key to the Perfect Webinar.

Your first attempt to knock down the Big Domino is by telling your origin story about how you discovered the new opportunity. This story will kick off the presentation, build rapport between you and your audience, and introduce them to the new vehicle that you will be presenting.

The above is taken directly from my book Expert Secrets if you want to learn more ways for converting your online visitor into lifelong customers, I highly recommend you grab a free copy at

ClickFunnels was built with you…the entrepreneur, the business owner, the course creator, the speaker, the expert…in mind. Because we know that you need just 2 things to ramp your business FAST 1) Collect Leads 2) Generate Sales. And that’s exactly what ClickFunnels helps you do best. Pure and simple. Get your free 14 day trial at




3. SOME GOOD CONTENT TO BINGE: Learn more about sales funnels, sales funnel strategies, marketing, traffic, and more with the Marketing secrets show:


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    12 Responses to Every entrepreneur must know their Big Domino Statement… Here’s why.

    1. Russell Brunson - ClickFunnels December 30, 2021 at 11:56 pm #

      What is your big domino statement?

      • Artisan TV December 31, 2021 at 1:01 am #

        Getting into the clean car you LOVE will remind you why YOU ARE great, we help you remember

      • Table Rush December 31, 2021 at 1:12 am #

        I was playing with this one… If I can make people believe that a (specific guided interview) is the key to (the quickest and easiest way to create NEW content that creates leads and converts to sales) and is only attainable through (my Winfomercial method) then all other objections and concerns become irrelevant and they have to give me money.

      • Sharon Worsley December 31, 2021 at 5:09 am #

        The R7 System creates a flood of clients to a business using strategies that costs little or nothing to implement!

    2. Nathalie Lazo December 31, 2021 at 1:55 am #

      Incredible person reading this, you have everything there is to succeed in life, whatever that is for you. Go after the life you truly want NOW! ✨
      I believe in you! Love – Nat ❤️

    3. Sasha Nivar December 31, 2021 at 2:24 am #

      This is incrediblyy simple and powerful! thank you for sharing!

    4. Hannah Wiltrout December 31, 2021 at 3:41 am #

      I LOVE this Aha moment!!!

      WHAT is that one domino?
      What IS that one domino?
      What is THAT one domino?
      What is that ONE domino?
      What is that one DOMINO?

      5 same sentences, 5 amazing thoughts, all depends on the emphasis!!

    5. Sharon Worsley December 31, 2021 at 5:18 am #

      Great video explaining how to concentrate on that one thing and not overload a potential customer with a ton of results.

    6. Sen Evans December 31, 2021 at 8:31 am #

      This is Gold… thanks for sharing

    7. Igor Dumencic December 31, 2021 at 11:44 am #

      Sometimes I ask myself, how can this guy know so many things, and explain them in such simple terms?

    8. Dontae Steel December 31, 2021 at 12:26 pm #

      It seems like Sprint’s revolution is what the results are focused on.

    9. Swarnak Chowdhury December 31, 2021 at 3:47 pm #

      This is really GOLD Russell!! Really nice food for thought for all of us marketers! And once we have that ONE BIG DOMINO cleared out, everything else becomes easy!!! Love this!

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