How to Edit Your Content For SEO – Content Marketing Part 2 – SEO Unlocked

Today is another day of SEO Unlocked. Today we're going to be covering editing.

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Ubersuggest:

Grammarly:
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I want to first start off with this quote from Steve Martin, he's an actor, many of you guys have seen him on television. I don't think anyone is ever writing so that you can throw it away. You're always writing it to be something. In other words, if you wrote something, you're not happy with it, don't worry about it. There's a whole editing process.

And it starts with going and finding the right keywords. Because if you're writing content that never ranks, it's going to be harder for you to get traffic.The search volume, the higher the number, the better.

SEO difficulty, typically when the number is 40 or lower, it's easier to rank for and that's the keywords that you ideally want to go after if you're a new website, or you haven't done much at SEO.

Then you also want to look at the pay difficulty. And of course you want to look for the cost per click as well.

The higher the number typically that also means the more lucrative that keyword is as well.

And as you're creating your own outline and filling it in, and you're generating your content, in essence you're writing. And as you're writing, finish it, and then start editing after but keep those keywords in mind while you're writing.

You don't have to produce a masterpiece from the first time that you're done writing that article, because in the previous lessons, we talked about the fact that you also want your article to sit for at least 24 hours before you do anything with it.

And now that you have your content up and running in Google Docs, let's go over the main steps that you need to follow in order to create a masterpiece through editing. So I call it STEPS.

The first one is you want to strive for brevity. A lot of people like adding in fluff, they're like, Neil, my competition has 2500 words, I'm going to write 3000 words.

And if you feel that it provides value to the reader by all means do it. But if you're just adding in fluff and wasting people's time, then they're not going to like you.

You'll also want to delete redundant words, by deleting redundant words, it'll get the point across quicker and people like that.

Make sure you also check for spelling and grammar errors. People don't like that. And if you're terrible at spelling and grammar, don't worry about it, I am as well. I use a Chrome extension called Grammarly, and it makes my life really easy because it corrects my spelling and grammar, better than Google does or even better than Microsoft Word does.

The second step in STEPS is technical jargon. Who doesn't want to sound smart? The thing that I hate the most and this is a big pet peeve of mine. So make your text easy to understand.

Another thing I love doing is using the app Hemingway app. It's a free website app, it'll tell you your overall score. And your overall goal is to just make your article super readable and easy to understand for anyone.

Next thing you want to ensure your writing flows. If it doesn't flow, who's going to want to read your content? You want your content flow seamless.

So my conclusion summarizes everything in my article, but also use a sub heading up conclusion right above it so that way people know, hey, this is the conclusion.

This is also why I push you to create outlines. Because if you create an outline, you can quickly tell before you write your content, if things are flowing.

The next step in STEPS is pain points. Think about the person reading it. Can you match your persona story pain points? If you can, you can relate more to them, and really hook them in.

You also don't want to abuse pain points. You don't want to push it really hard. You need to respect your readers time, and not just being like, ah, you suck because you have these issues like be nice and kind when you're covering the pain points as well.

The final section is SEO. If your article is not optimized for Google, how are people going to find it? And even though you may have a list of 50 or 100 keywords, you don't want to just keep stuffing in those keywords. Is it natural?

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    18 Responses to How to Edit Your Content For SEO – Content Marketing Part 2 – SEO Unlocked

    1. Trent Kennelly May 25, 2020 at 2:03 pm #

      I’m a huge fan of ubersuggest. I’ve used it to absolutely destroy competition for my clients! Such a great tool

    2. PINK ROUND May 25, 2020 at 2:04 pm #

      *I’M WORKING SO HARD EVERY DAY TO MAKE MY CHANNEL AS GOOD AS YOURS, I’M NEW ON YOUTUBE BUT I BELIEVE IN MYSELF, thanks for being an example* ♥♥

    3. MS Office , word, Excel, Power Point May 25, 2020 at 2:21 pm #

      Please provide 3 month strategy spreadsheet which can help us in seo

    4. Manoj Agadi May 25, 2020 at 2:32 pm #

      Very Useful Tips on Content Marketing With Keeping SEO Factors into Consideration Sir. Once again very useful information for SEO Community Sir.

    5. abdel ali May 25, 2020 at 2:57 pm #

      Hi Neil i find deffeculties to rank my t shirt design ans be known.any suggestion pleas

    6. Gareth Thomas May 25, 2020 at 3:12 pm #

      How does Google rank your site. I hear Google gives you a score on certain aspects . Any chance of a video ?

    7. JZ helps (a Florida injury law firm) May 25, 2020 at 3:20 pm #

      Love your videos, Neil.

      It is a no brainer to use crazy egg on my blog?

      My blog gets loads of traffic, but I’m always looking to improve.

      Thanks!

    8. Ashwini Mhatre May 25, 2020 at 3:21 pm #

      Hello sir,
      Can you tell me what should be the SEO strategy for US, UK and UAE based clients? How to find out backlinks for these clients?

    9. Infinity May 25, 2020 at 3:56 pm #

      So how many keywords do you suggest having in a post?

    10. Pahale Aaj May 25, 2020 at 4:02 pm #

      Thanq so much neil i have an idea to start my blog and i will continue follow it . And it is that .

      1) HEADLING
      2) SUBHEADINGS
      3) CONTENT
      4) INFOGRAPHICS
      5) IMAGES
      6) VIDEO OF WHAT I HAVE WRITTEN
      7) CONCLUTION !
      8) DOWNLOADABLE WORKSHEET , PDF AND CHEETSHEETS .
      9) FAQ OR QNA
      10) COMMENT BOX

      IS IT THE RIGHT WAY TO RANK MY BLOG , IS THIS SUPER VALUABLE FOR MY VISITORS THAT THEY WILL GET INFORMATION IN ALL TYPE.
      LIKE WRITTEN , IMAGE , VIDEO INFORGRAPHICS ??

    11. ANIL KUMAR JINDAL May 25, 2020 at 4:04 pm #

      Hey Neil
      How find bad link to disavow

    12. You Discover May 25, 2020 at 4:24 pm #

      what is the best way to improve site pirority i already am working on on page seo on internal links and alt tags bur what else is important on site pirority???

    13. thefacts May 25, 2020 at 4:44 pm #

      Hey Neil,
      Can I start nutrition blog without any degree in nutrition

    14. Ajay Yadav May 25, 2020 at 6:09 pm #

      I m planning to build an AI company
      Will this course help in marketing of my company
      Is it possible to use content marketing and all these scenarios u told into my problem

    15. Digital Pakistan May 25, 2020 at 6:28 pm #

      SEO is the best tool and I have successfully helped many organization with this magical tool. Thank you for the video very informative!

    16. Catalina Lemus May 25, 2020 at 8:10 pm #

      Hi Neil, about the dwell time, the higher the better?

    17. Apollo355 May 25, 2020 at 8:22 pm #

      Hey Neil, your uber suggest now has limits to free searches, even after making you log in. Do you plan eliminating its free features and converting it to an all paid service soon?

    18. Witty brains May 25, 2020 at 9:09 pm #

      You are the best of SEO ❤

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