How to Rank Smaller Websites on Google in 2020 – FAST Method for Non-Techies

You see all these big sites dominating Google, but, hey, we're not all big sites, we're not all billion-dollar companies. What happens if we have a small website with little to no backlinks, very little content? Is it even possible for us to get rankings on Google? Today I'm going to break down how to rank smaller websites fast in Google in 2020.

RESOURCES & LINKS:
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How to Do SEO For A Tiny Site With No Backlinks :

How to Leverage Content Marketing When You Have No Traffic (Small or New Websites) :

Ranking 1-Page Websites in Google for Fun & Profit [article]:
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Look, here's something that you may not know. Google's diversity update in June 2019 gave different types of sites more opportunities to rank by limiting the number of times a single domain can appear in a single SERP.

A single website can't rank more than two times in a SERP. That excludes branded key terms, of course. But this allows smaller sites to have a chance to rank among the big dogs like Amazon, or Microsoft, or whoever else it may be that's dominating the SERPs.

So, how do you go out there and rank your new site that's small, really high, at a quick time period?

Well first off, you can start with exact-match domain name.

Now a lot of people say exact-match domain names don't work as well as they used to, and that's correct, but they still do. Now creating a domain that's a exact match to the service or product you're selling is a great way to get some traction in the SERPs.

This works specifically well for localized keywords and long-tail keywords. It doesn't work well for head terms. If your site gets a little traffic, scoring an exact-match domain name could get you a spot really high up in the SERPs.

Gaps.com did a study on exact-match domain names for one-page sites. They tested multiple exact-match domain names and created small sites for those domains. And this is what they found.

The next thing that you can do is build one-on-one engagements with customers.

Where big brands often tend to ignore is small things like personal engagements with their customers. This is how I compete with really large companies. You'll see that I respond to comments on NeilPatel.com, YouTube, Facebook, LinkedIn, even Instagram. I'm pretty much everywhere, why? Because I care about you and I care about your success.

And, just doing that more personal approach will start gaining you those social signals, which will help you with your search engine rankings.

Next, I want you to focus on long-tail keywords.

Focus on the less competitive key terms that big brands typically ignore. Focusing on long-tail keywords is a great way to find high-quality traffic. Since long-tail keywords are typically more specific in nature, scoring them typically generates more leads, more sales, more conversions.

Now, if you're looking for these long-tail keywords, the easiest way to find them is you go to Ubersuggest, you type in a keyword that's a head term, and it'll show you in the keyword ides report all the long-tail variations, and even other head term variations of that keyword.

Next, I want you to create valuable specialty content in your niche.

Did you know that Google prefers niche sites over broad sites? Since your site is a smaller site, you can have a complete focus on your specialty and niche. This will help you do better than your competition. This allows you to provide more value for your users in your content, which is often ignored by those larger companies. You can become the credible go-to source for anything in your vertical. Just look at Backlinko.com.

Brian Dean is known as the link guy in the SEO industry. He's really gotten niche specific. Sure he does more than that, and he's smart, and he's an amazing guy, I've known him for years, but taking that niche was really smart by him.

This allows you to offer more value than any broad site out there, which then, in turn, helps with your rankings in the long run. Next, you want to make your site mobile-friendly. I can't reiterate this enough.

Google has mobile-first indexing, and over 50% of the searches are now done on mobile devices. So having your site optimized for mobile devices is huge. If you're not doing this, you're not going to do well. So make sure your site's responsive, and it loads fast.

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    22 Responses to How to Rank Smaller Websites on Google in 2020 – FAST Method for Non-Techies

    1. WICKED NATION MUSIC March 30, 2020 at 2:04 pm #

      You have helped me in managing my businesses easier.

      • Neil Patel March 30, 2020 at 3:38 pm #

        That makes me so happy to hear!

    2. Red Arrow March 30, 2020 at 2:10 pm #

      Why was the computer tired when it got home from work??

      It had a “hard drive”

      • Neil Patel March 30, 2020 at 3:39 pm #

        Haha! Love it 🙂

    3. Elisha McFarland March 30, 2020 at 2:39 pm #

      Fantastic tips, as usual. Thanks!

      • Neil Patel March 30, 2020 at 3:47 pm #

        Glad you enjoyed it!

    4. SEO Tools TV March 30, 2020 at 3:53 pm #

      Almost all guides proclaim that you need to start from long-tail keywords. It makes sense, nothing is wrong with that. However, I prefer to dig deeper by using the following metrics:
      – choosing topics with a lack of quality or outdated content. I usually search for pages that have less than 1,000 words and were published more than three years ago
      – filtering topics with low keyword difficulty and domain authority before jumping with creating content
      – analyzing search intent
      Let me know what you think to reply to my message.
      Ask me any additional questions – I’ll reply to all of them.
      Please, share my thoughts with your friends.

      • Anjan Sarkar March 30, 2020 at 5:04 pm #

        how to rank a new site in google and drive 10k visitors within 4 months

      • Nature & Technology March 30, 2020 at 6:47 pm #

        Hello bro, I just visited your channel and liked your content, can you please tell me which video editor you use??

    5. Salman Saafi March 30, 2020 at 4:15 pm #

      time to change the notification alert footage :p subs changed from 358K to 570K :p

    6. Sir Chogyal March 30, 2020 at 4:23 pm #

      Your SEO tips are simple & easy to understand. I really like the way you elaborate.

    7. Sunita Shukla March 30, 2020 at 5:17 pm #

      Hey Neil some experts are suggesting me to buy some links since I have 0 and also unable get some but I am afraid of these ways please guide me what to do ?

    8. Govind Sharma March 30, 2020 at 5:46 pm #

      In 2020 rank a website without taking any backlins only consider a huge high quality content. What fo you think is it possible or not?

    9. Ajay Singh March 30, 2020 at 5:52 pm #

      I often watch your video in the morning and do practical afterwards.

    10. Sam Samo March 30, 2020 at 7:22 pm #

      I am testing now 2 websites with exact match domain, they have also buy intent. My question: How long could take to see the actual ranking?

    11. Gaita Finu March 30, 2020 at 8:13 pm #

      is it possible for me to find out who is ranking top 10 for a keyword

    12. uslivewe March 30, 2020 at 8:29 pm #

      I guess wikihow is the new “about” website

    13. hillary sp March 30, 2020 at 8:31 pm #

      Nadie:
      Encerio nadie:
      Ni una mosca:
      Me: viendo vídeos de neil patel, por que según acosaba a undea2.

      Hahaha, no se crean.

    14. Dr Atiqur Rahaman March 30, 2020 at 9:30 pm #

      Hey Neil, I am a doctor. I love to write. And, started a blog this month on health and fitness topics. But when I searched over the Internet, every topic related to my niche is available. I want to write something unique. What can I do?

    15. Dinamir Roberto March 30, 2020 at 9:43 pm #

      Hello Neil, how are you? My name is Dinamir Roberto, I am acquiring a lot of knowledge and strategies on your website and here, too, I am using Ubersuggest to find keywords for my blogsite content. Currently I noticed that many use podcast and videos with content that they create, would it be legal for me to put videos or podcast in all my posts to improve my position on google?

    16. mehakjeet singh March 30, 2020 at 10:10 pm #

      Hi Neil,
      Your videos are really helpful and amazing. It would be very useful if we can get a detailed video on How to fix problems on Google Pagespeed Insight.

    17. Byron Tabor March 30, 2020 at 10:23 pm #

      Wikipedia vs About, explain this please. Both focus on a wide range of topics and information. I don’t believe there was one main reason behind About’s demise.

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