How to Win on SEO Without Spending Money – The Penniless Marketer Full Strategy

How much does it cost to do SEO? The truth is you don't need any money. In order to get traffic through SEO, all you need is a bit of sweat equity, invest the time and effort in your business so you can start reaping rewards. Do you want to learn how? Today I'm going to break down how to Win on SEO Without Spending Money, The Penniless Marketer Full Strategy.

Ubersuggest –
Facebook's Audience Insights –
Canva –
Cloudflare –
Smush –

Step number one, develop a strategy.

So what do you do? Well, yeah, you can go after the competitive keywords and you can include them in your content, but as I mentioned, that shouldn't be your core focus because you're not going to for rank them anytime soon.

I also want you to look for keywords that have higher volume because if a keyword has a higher volume, that means you can also potentially get more sales.

And then I want you to look for a keyword that has an SEO difficulty score of under 40 because that means that keyword is going to be easier for you to rank for in the short run.

The second step you need to take is to understand the search intent behind your target keywords.

Generally speaking, when someone is searching for any given keyword, their search falls into one of the following categories.

Navigational. People use this to type the keyword when they're looking for specific websites they already know.

Transactional. People use transactional keywords when they want to buy something.

Informational. This one people are seeking information for any given topic.

Typically when you're going after and you're trying to get sales, you want to try to go after informational keywords or transactional keywords. Those two keywords can generate sales. Transactional will generate them faster. Informational ones won't be as quick.

The third step is to create a content calendar.

If I were you and I was starting out to push out content, I would start out with something simple like once a week and then go from there. Don't overwhelm yourself. You can always increase your quantity.

The fourth step before writing each content piece, do thorough research and curation.

How long is their content? How do you make yours more comprehensive? What subtopics are they including in their content? What keywords are constantly appearing? Any videos included in their content? What kind of images are they using to tell their story? What type of data sources are they using? You want to jot all of this down and then start creating your outline from all the rich media that you should include from all the topics that you should cover to all the keywords that you need to cover to all the sources that you're going to want to use for your research, all the data, stats, and academic papers that you also want to link out to.

For the fifth step, enrich your content with other media types.

I love including videos in my content, infographics, charts, data visualizations. If you don't have money to pay for a designer, that's okay.

The sixth step, work on speeding up your website.

Make sure you're using a CDN like Cloudflare. Heck, you can even do it for free. When you're on WordPress, you also want to use AMP pages. These AMP pages are great for mobile devices it allows your page to load up super fast. Are you compressing your images? I use a plugin called Smush which works out really well with WordPress to compress images.

The seventh step, use the free SEO tools out there to keep track of your progress and continually improve your website.

From Google Search Console telling you, hey, what should you do to get more traffic? It'll tell you all the errors that you need to fix. It even tells you webpage load time now and which pages are loading slowly on mobile and desktop so you know what to focus on next.

Step eight, be consistent.

Always stick to your editorial calendar. Publish content around your core strategy. Don't get caught up in the shiny object syndrome. The strategy is really simple. Just follow everything that I've broken down here and you can do well.

Just because something is simple, it doesn't mean it's going to be easy. You have to be disciplined at analyzing your work and doubling down on what's working, right? And I broke this all down so you can do it for free.

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    15 Responses to How to Win on SEO Without Spending Money – The Penniless Marketer Full Strategy

    1. Prem Kumar February 6, 2020 at 3:27 pm #

      I think we should call Neil as nikipedia. Excellent source of information

    2. Alison Wilson February 6, 2020 at 3:43 pm #

      Thanks, Neil – always great and insightful info. Perfect timing! Really needed this right now!

    3. VRL PRO February 6, 2020 at 4:11 pm #

      Thanks, Neil when I m losing confidence your videos gives me boost to focus more

    4. Ahmad Khan February 6, 2020 at 4:54 pm #

      A very informative and useful video! Thank you so much!

    5. David J. Boozer February 6, 2020 at 5:01 pm #

      awesome video once again Neil!

    6. Vinod Trivedi February 6, 2020 at 5:03 pm #

      Sir, Can I turn my blog into a startup a blog who earns millions through the blogging can be used as a source of startup funding?

      • SEO Tools TV February 6, 2020 at 5:32 pm #

        yes, you can

    7. Rick Harold February 6, 2020 at 5:08 pm #

      Nice tips thanks!

    8. Hitesh Golait February 6, 2020 at 5:09 pm #

      There are some issues with your tool ubersuggest sometime it is showing $2000 CPC I swear

    9. Sunita Shukla February 6, 2020 at 5:17 pm #

      Hey Neil I want a suggestion from you that is do we should take SEO courses or learn it by ourselves on our own please suggest me upon this

      • SEO Tools TV February 6, 2020 at 5:32 pm #

        Don’t look for one course that provide all SEO knowledge. Read blogs, marketing books every day.

    10. SEO Tools TV February 6, 2020 at 5:31 pm #

      Many webmasters only pay attention to volume. When they failed, they started to learn other metrics like SEO difficulty. I almost speak with potential customers who are struggling to get traffic a few years because they choose general topics or keywords that already have a lot of high-quality content.
      It’s better to spend a few days to analyze all metrics and waste a few years without results.

    11. irshadkaukab February 6, 2020 at 7:15 pm #

      Thanks for sharing. In my opinion two steps to Best SEO experience are
      1- Write the right content
      2- Simple and short as easily understandable by 12 year

    12. Captain Affiliate February 6, 2020 at 9:32 pm #

      Hi. Its Chris waiting for you to message me back on fb

    13. You2Good February 6, 2020 at 10:23 pm #

      Thanks so much Neil, im still struggling alot to grow but hey thats fine. Effort gets reward later on.
      This is all i learn from you. Honestly i can just feel the way you mean it and that means alot to me thanks
      Neil patel

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