If you’re BORING, You’re BROKE!

If you're Boring, You're Broke!

I've got a really cool message for you today about a concept I call the "Prolific Index"

What is the prolific index and why does it have everything to do with how much you're either making or not making as an expert? It's a concept that I explain in my new book

The prolific index is about your ability to be unique enough in your market that people will actually listen to you and give you money.
Now, a lot of times I work with experts and when they come to me one of the first things I notice is their message is… mainstream. Now, what is the mainstream? This is the stuff you get in schools or universities, stuff that you don't have to really pay for and nobody really cares, they're not gonna be that inspired to give you money because of that…

And then there's the other side, I see people come out and they start selling stuff and start speaking messages in the "crazy" zone. The crazy zone is kind of fun and it's interesting, but guess what? Nobody's gonna give you money if your message is in the crazy zone. It's too out there and not believable (or they aren't willing to go there)

So there's a sweet spot in between the mainstream and the crazy zone and I call it the prolific zone. This is where your message is unique enough that people listen and it's interesting enough that they actually care and will buy.

In this video Post I show you a couple examples of this so make sure to watch it!

You've got to figure out if you actually want to make money with your message… if so, you've gotta make sure you're not in the mainstream, make sure you're not in the crazy zone, and figure out what your message is that falls within the prolific zone… because this is where people listen, this is where they care and will actually pay you money.

So the prolific index is just one of the many concepts I teach inside of my brand new book called Expert Secrets, and I actually wanna give you a free copy of Expert Secrets right now at . In this book, you will discover not only concepts like the "Prolific Index", but you're gonna realize how to package your message, how to build a tribe of people who will listen to you, and how you can take all of this and change the world.

Get a FREE copy of my new book here –

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    11 Responses to If you’re BORING, You’re BROKE!

    1. CapOhTV May 9, 2017 at 10:16 pm #

      Definitely a handy tool for evaluating ideas. I can’t believe I had never heard it put this way until I read Expert Secrets (just finished yesterday with 30 pages of notes)! Thanks to Russell and JLD for the great deal on Expert Secrets and one of JLD’s Journals, by the way.

    2. Alan Tutt May 10, 2017 at 12:37 am #

      Very well said. Loved your DOTCOM Secrets book, so I’m sure I’ll love this one too.

    3. David Aw May 10, 2017 at 9:25 am #

      prolific = unbelievable but logical?

      the logic stems from scientific evidence or data crunching stats or medical research.

    4. Sharif Sourour May 11, 2017 at 1:44 pm #

      Great video. Nice analogy, I’ve never heard it put that way in that terminology. What you describe is exactly what I’ve been working on step-by-step, pretty much finding that sweet spot between quantity and quality, intensity and purpose.

    5. esS Cee September 10, 2017 at 10:03 pm #

      My 10 year old wants to be a YouTube star one day. Going to make him watch this.

    6. Chihquenn October 19, 2017 at 9:48 pm #

      Can you not fake the live stream?

    7. LSO Beats January 6, 2018 at 5:20 am #

      Love the message here looking at applying this to my industry. Thanks for the video!

    8. Alexander Nugent April 16, 2018 at 9:14 pm #

      mistook the redlines on the video on youtube as i already watched this

    9. John Frazer - Young Magnates January 10, 2019 at 5:35 am #

      Haven’t heard anyone talk about the prolific index before – interesting concept. Time to become prolific.

      • Russell Brunson - ClickFunnels January 10, 2019 at 7:55 pm #

        I’m glad you enjoyed the video!

    10. Micah Buzan March 15, 2019 at 8:13 pm #

      Cameraman needs to go easy on the zoom.

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