People say SEO is dead, but we all know that isn't the case because it drives so much revenue. The real question is, is it too saturated? Today I'm going to break down if it's too late to start doing SEO in 2021. You're probably not going to like the answer.
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The answer is yes and no, it is too late. And it is also not too late to start SEO and I'll break down why I'm saying yes and no.
So the first part, why is it to late? Well, all the companies with billions of dollars in budget are already doing SEO and they've been doing it for a long time. We see the majority of the large corporations out there, so it makes it really competitive. And when you look at most niches, there are very dominated by really high authority websites. And you're seeing that these bigger and bigger sites are taking up massive amounts of ranking, even if their site doesn't focus on a specific niche.
A conversion funnel is a way or path that you guide people to get them to convert, a great example of conversion funnels that works is click funnels, it's a software and they have examples of all the funnels out there that work for different industries. So check it out, it'll at least give you ideas whether you use a product or not.
So from that aspect, SEO, saturate, it still works. It's saturated. Now it doesn't mean SEO doesn't work. It just means you have to be patient and give it more time. It's still one of the highest ROI channels out there.
The second thing is topic clusters really are the key strategy visas when it comes to content marketing. A great example of this is if I'm talking about SEO, I would break down everything related to SEO, from link building to on-page SEO, to Google core web vitals of page speed.
And even though page speed isn't necessarily a keyword that you would assume should they test you, it is because it's a factor within SEO. That's what I mean by topic clusters, check out the beginner's guide to SEO by Moz.
And if I were to do SEO today, I would start off with the keyword ideas report with an Ubersuggest. So if you go to Uber says typing a keyword related to your industry. And once you type a keyword to your industry, you'll see this report. It'll show you your traffic for that keyword, how many people search for it on mobile or desktop devices.
And then the left hand navigation, you'll see this option called keyword ideas, click on that. And when you click on that, you'll see this report of all these keywords from ones from Google suggest for related keywords or question related to keywords that you could potentially rank for that could be good.
Now remember how I said earlier that SEO is saturated and it's more competitive. Well, if you're logged into Ubersuggest, if not, just sign in, there's this option that says keywords I can rank for that's on this exact report. If you click that and you put in your domain, it'll filter all the keyword ideas on that report and show you which ones are most relevant for you that are good fit that you can rank for.
Now, I want you to filter them based on the attack what's relevant for your product or service that you're selling, by doing that, you're then focusing your SEO efforts on ones that are easy to rank for based on how new or old your site is, based on how many backlinks you already have, Ubersays, we'll figure all that out for you and do the equation and come up with the right keywords that you should rank for, but you need to make sure you pick the ones that have the best opportunities.
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It’s never too late because there’s always an opportunity to tap into in the SEO game.
Start today and get it done.
I couldn’t agree more 🙂
Thank you Sir,
Just need to ask Can we Create structure content with Aiming AIDA.
SO it will beneficial for seo & specifically rank multiple keyword in Single Content.
Yes you can! just make sure the keywords are in the same keyword family 🙂
Neil, you’re the best. Thanks for this.
Plz make a full practical video on silo structure and content cluster
Thank you for the suggestion 🙂
This video was not that informative- if you can bring out some stat!!! We all are aware that big companies are taking the rankings but that doesn’t mean that SEO is gone – it takes time. I felt that you were just all about promoting your own tool “ubersuggest” – yeah it’s good to do that – but not taking advantage of the fear! “That SEO is difficult now..”
I expect Niel to put out quality and informative content- not these-
PS: I hope I didn’t sound rude. Being honest.
Yes I too agree bro…
I appreciate your honest feedback, my friend! My intent was definitely not to create fear within people, but just to let them know that it is becoming harder to rank with competition increasing. It just takes patience and consistent SEO efforts 🙂 Now more than ever.
@Neil Patel Yeah the game is getting challenging now! And we need to be updated! Tx
Sir , You are a Brand
Yes I am!
Sir, how to solove the problem discovered but not indexed. Facing it since 1 month in the same post !! in search console!!
Have you tried submitting a sitemap? It can take a while to get indexed sometimes.
What about posting a book on my website, not in PDF but using HTML pages? Could it be used to drive more traffic?
So would the chapters be different blog posts?
@Neil Patel Different pages with 20 to 30 lines, formatted as a book, but in HTML with tags and references at the footer.
Sir, I am from India and want to make a site targeting us traffic!
How can I get the knowledge or niche ideas for post related to usa
You need to study the US market and your competition to see what they’re doing 🙂
Saturated – maybe, dead – definitely not. You just gotta be patient and give it more time! Otherwise just use paid advertising.
Sir plz clear my doubt …in nptel they mentioned some courses level as postgraduate… Only pg students is allowed to learn these courses sir…
Is UG students is eligible to learn these courses???
That’s the crap. Stop listening to this guy. I know he’s one of the prominent in the field of digital marketing. But still don’t trust every word of this guy.
Hey Neil! If I write my own unique content in English and then by using google translate I translate that content in Hindi and publish that translated content on my site will be good or not?
Why you wanted to translate it ?
Neil. Could you please tell me. Website built by say GoDaddy template OR WordPress? What is the best and why? You have been a lot of help. T
WordPress. More flexibility
What is SEO ?