Marketing on Etsy, Walmart, eBay & Facebook Commerce – Module 3 – Part 2 – eCommerce Unlocked

Today, we're going to be covering additional sales channels. Just like leveraging Amazon, additional sales channels, all the other platforms out there like Walmart, eBay, they're actually very similar. So going over them, implementing them, it's actually not going to be too hard.

Download the assets mentioned in this video:

eCommerce Unlocked Playlist (Full course):


Many Chat –

First off, if you want to do well in e-Commerce, you got to rank your product listing pages from search goal values to keyword competition, commercial intent, grouping, all these things are important. And I'll go over them throughout this lesson as well. And you can use tools like to do this all for you.

Typically, if people are willing to spend a lot of money on a keyword and it has high volume, that means it can drive a lot of sales. Once you have a list of keywords that you want to target, you want to optimize your listing, from your titles, including keywords in there that helps you rank higher, especially on sites like Walmart, from your bullets, tweaking the copy, making sure the keywords in there are same with the descriptions. By doing all of this, what you'll find is, you're going to start ranking for more and more keywords.

And when you do this, remember, just ranking isn't enough. You need to make sure that your images are amazing, you have HD high quality once you're getting high click through rates. And they'll also boost your conversions because these sites make money as you sell more. And that also causes your rankings to skyrocket over time. It's doing all these little things correctly.

There's a lot of e-Commerce sites out there and platforms that you can be leveraging. So I'm going to go over a few of them and I'm going to go over step by step how you can leverage them.

Let's start off with Etsy. They have over 323 million visits a month and over 2.5 million sellers on their platform. With Etsy, here's some tips for tags, you know anything that's vintage, custom, handmade, great for gifts, anything like this, any of the keywords that I'm mentioning here, they tend to do well.

What I've also found if you're really trying to win on Etsy, you want to describe pretty much less about the product, write the materials, design, colors, more about how it feels Etsy is that site where people come for like handmade goods, that special emotional connection, that feeling and that's what you want to do if you want to win on Etsy.

So now let's go over Walmart, if you want to win on Walmart, which is a huge site, right?Walmart is very competitive pricing. That's what they're known for, having the lowest price available will help you win. Sellers on Walmart have less competition than Amazon but still have to maintain the reputation if you want to do well. So, reviews, ratings very important as well.

Now for eBay, eBay is still huge, you know their stock, multi billion dollar company they do over 10 billion in revenue.And some things that I've learned if you want to win on eBay, start with low price let people bid up and go from there. Or offer free shipping and 30 day money back guarantees, encourage positive feedback, people try to buy from reputable sellers. Do the basics headlines, descriptions, images, bullets.

There's a lot of other marketplaces out there from Facebook Marketplace to Google Express, Alibaba, they're huge, Rakuten, Allegro, Wish, WayFair. And the list keeps going on and on and on. So why not leverage all of them, right? Look to see what's working for your competitors and go after those channels as well. You want to choose the right ones because it does take time to set up.

There's also some other opportunities that stand out that I want you to leverage. The first is Many Chat. It's a great way to leverage and gain more subscribers especially from Facebook. They'll sew multi channel like email and phone as well, you'll want to set that up.

So action answer you go to, click on se-Commerce unlocked, go to week three, lesson two and download the files here as well as the ones I mentioned.

And of course, your Platform Resource Guides for the eBay's, the Walmart's, the Betsy's and all the ones that I mentioned. I look forward to continually helping you grow your e-Commerce sales, thank you.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:

#eCommerce #NeilPatel #DigitalMarketing

Be Sociable, Share!

    , , , , , , , , , , , , , , , , , , , , , , ,

    36 Responses to Marketing on Etsy, Walmart, eBay & Facebook Commerce – Module 3 – Part 2 – eCommerce Unlocked

    1. Ramesh NYC July 9, 2020 at 2:01 pm #


      • Neil Patel July 9, 2020 at 9:09 pm #


    2. تاریخ سے July 9, 2020 at 2:06 pm #


      • Neil Patel July 9, 2020 at 9:10 pm #


    3. The John Magic Official July 9, 2020 at 2:06 pm #

      Awesome Neil. Thank you!

      • Neil Patel July 9, 2020 at 9:10 pm #

        My pleasure!

    4. Let's Learn July 9, 2020 at 2:08 pm #

      Hey Neil, if I buy an authoritative expired Domain and 301 redirect all its links to my main website, Will Google see this as Black Hat SEO? Will it penalise me or should I give it a try?

      • Neil Patel July 9, 2020 at 9:33 pm #

        No, you should be fine

    5. Let's Learn July 9, 2020 at 2:08 pm #

      Hey Neil, does links from social media websites help in SEO, like social media profiles links?

      • Neil Patel July 9, 2020 at 9:10 pm #

        They do 🙂 Not as much as backlinks but they help

    6. Muna Mohamed July 9, 2020 at 2:08 pm #

      Hi can you explanations me what is affiliate and how can l come affiliate person please response to me asoon possible

    7. piyush choudhary July 9, 2020 at 2:08 pm #

      Sir if we make a website of different niches like tech. Blogs and educational blogs we cover in one website. It will rank higher on Google or not???

      • Neil Patel July 9, 2020 at 9:34 pm #

        Google prefers niche sites 🙂

    8. Let's Learn July 9, 2020 at 2:08 pm #

      Hey Neil, what should I make? Microsites or Niche website?

      • Neil Patel July 9, 2020 at 9:34 pm #

        What ever you think!

    9. Heman Kumar July 9, 2020 at 2:13 pm #

      Hi Neil. I can signup for uber suggest premium for trail period. After it can automatically deducted my amount from my account without informing me.
      I cancel the premium subscription but your company didn’t refund my money.
      It’s been 2 months for cancel my subscription.

      • Neil Patel July 9, 2020 at 9:35 pm #

        Hello there!

        I’m so sorry to hear about that, friend. My apologies. What is the email on the account? I’ll get this figured out right away.

        Also, please email as well about this.

    10. Jade Choi - Million Dollar Challenge July 9, 2020 at 2:20 pm #

      I just uploaded a video about print on demand websites that include Etsy and eBay! This video is super helpful! Thank you for sharing as always 🙂

      • Neil Patel July 9, 2020 at 9:34 pm #

        You’re so welcome! 🙂

    11. DLH Digital Agency Huston July 9, 2020 at 2:23 pm #

      I have 3 Rakuten/Walmart Affiliate sites, air fryer, toys and e-bikes I have popular Facebook fan pages and YouTube channels What should I do to increase sales and traffic. Small budget and little profit margin being just an affiliate. I think about trying to see them too.

      • Neil Patel July 9, 2020 at 9:37 pm #

        I’d try partnering with influencers or getting involved in Facebook Groups!

    12. Let's Learn July 9, 2020 at 2:31 pm #

      Hey Neil, if I leverage all channels you told, like Amazon, Walmart, ebay etc. How would I manage to write unique product descriptions for each platform for each product?

      • Neil Patel July 9, 2020 at 9:36 pm #

        You should be fine using the same product description

    13. JZ helps (a Florida injury law firm) July 9, 2020 at 2:55 pm #

      Hi Neil:

      I’m considering using Zoho One for my legal case management and business management system. Should I be concerned that they may be based in India (and not the US) in terms of handling my confidential data.


      • Neil Patel July 9, 2020 at 9:39 pm #

        I haven’t used Zoho before so I can’t really attest to it. Hootsuite and Buffer are good platforms I’ve used that I recommend.

    14. LunatiC CSGO July 9, 2020 at 3:57 pm #

      Great work brother keep up the good work !!!

      • Neil Patel July 9, 2020 at 9:39 pm #

        Thanks, will do!

    15. Rahul Dev Chauhan July 9, 2020 at 4:43 pm #

      *Neil brother always great vidoe for everyone*

      • Neil Patel July 9, 2020 at 9:39 pm #

        Thanks 🙂

    16. AberrantArt July 9, 2020 at 4:52 pm #

      Where or what is your main source for learning? All the marketing ideas and concepts etc. Where do you learn the majority of your knowledge/ information?

      • Neil Patel July 9, 2020 at 9:39 pm #

        Through experience and by following other thought-leaders online! As well as following Google employees 🙂

    17. Manoj Agadi July 9, 2020 at 5:03 pm #

      Very Great Information About Different Marketing Channels Sir.

      • Neil Patel July 9, 2020 at 9:40 pm #

        Many many thanks

    18. Rick Harold July 9, 2020 at 8:14 pm #

      Nice Thx

      • Neil Patel July 9, 2020 at 9:42 pm #

        No problem!

    Leave a Reply