Tag Archives | email segmentation

The Right Way to Segment Your Content

The Right Way to Segment Your Content

How well do you know your audience? If you're treating every single lead that comes your way the same, you can be totally sabotaging your marketing strategy. So what do you do? You need to use segmentation. 00:00 Intro 00:53 Become a Storyteller 01:17 Build Better Buyer Personas 01:35 Leverage Social Media Tools 02:05 Improve […]

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Do This Email Marketing Strategy for 100 Days

Do This Email Marketing Strategy for 100 Days

Are your emails actually getting open? Are your subscribers actually clicking on the content you're sending? If they're not getting open, and your click-through rate is just in the gutter, it's time to change things up. 00:00 Intro 01:04 Step 1 | Scrub Your List 02:08 Step 2 | Personalize Your Messages 03:04 Step 3 […]

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