Do This Email Marketing Strategy for 100 Days

Are your emails actually getting open? Are your subscribers actually clicking on the content you're sending? If they're not getting open, and your click-through rate is just in the gutter, it's time to change things up.

00:00 Intro
01:04 Step 1 | Scrub Your List
02:08 Step 2 | Personalize Your Messages
03:04 Step 3 | Segment Your Audience
03:40 Step 4 | Test, Test, Test!
04:10 Step 5 | Automate When You Can



89% of markers use email as their primary channel for lead-generation, and 22% of markers actually report click-through rates of over 20%, versus the industry average of 10.69%. So, if you want sky-high click-through rates, it's attainable. You just have to execute the right strategy. Here are few simple steps that you need to implement ASAP, for the next hundred days, so that your email campaigns can be successful.

Step one, scrub your list. Here's the thing. You want your list to keep growing bigger and bigger, right? If you keep sending emails to people who don't open up your email, even if they don't mark it as spam, even if they don't unsubscribe, but if they don't open up your email. So offer solutions like Gmail and Outlook, will start putting your emails in other people's spam boxes. So you want to unsubscribe. In other words, scrub your email list, remove people that don't engage with your email list. It's the easiest way to get your emails delivered in the inbox for everyone.

Step two, personalize your messages. We found that, when we personalize our subject line in our emails, we get open rates of up to 74% more. So, you can do little things like putting the person's name in the subject line, right? That's an easy way to personalize it. Or you can make your subject line all lowercase. See, when someone's sending you a business email, a lot of times, they use the correct capitalizations, and punctuations, but when a buddy just sends you an email, it's just short, to the point. A lot of times, it's sloppy, but those kind of subject lines, they get a lot of opens, such as, like, if I have a buddy named John, and then I saw something cool, my subject line will be like, John, check this out. It's short, it's simple, but I know my buddy John will open it.

Step three, segment your audience. When you segment your email list, you can do things like, buyers versus non-buyers, people who have added things to their cart, but have not completed. We found that, when you segment, you generate more revenue, versus non-segmenting. For example, if you're already a repeat buyer, and you're on my email list, why would I send you the same email I would send someone who hasn't ever made a purchase? You'd be like, I already bought that. Why are you sending me an email on that? That's why segmenting is really important.

Step four, test, test, and test some more. Test out copy. Test out your design and button variations. More than 50% of markers use A/B testing to boost conversions. Look, just because I'm telling you what's working for our clients at our ad agency, NP Digital, doesn't mean it's always going to work a hundred percent of the time. You have to test, 'cause it's a little bit different for every single industry, and every type of list. And if you just want my team to do all this testing, and email marketing for you, check us out at

Step five, automate when you can. Trigger-based emails are super-effective. Open rates for trigger emails can be highest, 49% from what we've seen, such as, they buy this. You may send another email, with a upsell or a downsell. That's a really effective trickle-based email.

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27 Responses to Do This Email Marketing Strategy for 100 Days

  1. Tanbir Ahmed January 16, 2023 at 3:31 pm #

    First view

    • Neil Patel January 16, 2023 at 9:57 pm #


  2. JD JIDAN January 16, 2023 at 3:32 pm #

    Hah first view

    • Neil Patel January 16, 2023 at 9:57 pm #


  3. JD JIDAN January 16, 2023 at 3:32 pm #

    Neal Patel your theme colour is sooooooooooooooooooooo

    • Nigel January 16, 2023 at 5:23 pm #

      I think his theme color sets him apart from everyone else. Smart strategy.

    • Neil Patel January 16, 2023 at 9:57 pm #

      To each their own 🙂

  4. DH Media January 16, 2023 at 3:33 pm #

    Almost he first to watch today

    • Neil Patel January 16, 2023 at 9:57 pm #

      Thank you for watching 🙂

  5. JD JIDAN January 16, 2023 at 3:34 pm #

    Orange colour is similar to poops

    • Decide Tu Casa January 16, 2023 at 9:48 pm #

      Surely, you didn’t understand anything. Must be kidding…

    • Neil Patel January 16, 2023 at 9:57 pm #


  6. Rutvi Patel January 16, 2023 at 4:00 pm #

    Hii Neil, how frequently do you think an email list should be scrubbed and modified

    • Neil Patel January 16, 2023 at 9:58 pm #

      Very often! At least monthly.

  7. Growth Agency January 16, 2023 at 4:03 pm #

    Hey Neil, email marketing is one of the best strategies to use. It may seem old school, but it is so very effective!

    All the best,

    Growth Agency Ltd

    • Neil Patel January 16, 2023 at 9:58 pm #

      It’s such an underrated strategy! I get tons of traffic from my emails 🙂

  8. Bhumika Manocha January 16, 2023 at 6:37 pm #

    Hi I love your content. Could you please create a video giving a roadmap of digital marketing as in what to start with and how to keep going to become an expert in the field. I am talking about the systematic path for long term and no shortcuts.
    This would be of great help! Thanks.

  9. Buvan Guna January 17, 2023 at 3:42 am #

    Hi Neil. As usual, thoroughly informative content. Quick question. For segmenting and automated triggering of sequential emails, what is the best tool to use? Would you recommend Mailchimp? Is there any better? I know there is Salesforce but I found it very complicated to use.

    • Drugvigil January 17, 2023 at 10:01 am #

      Zoho Campaign I am using. It has that features

    • Buvan Guna January 17, 2023 at 10:38 am #

      @Drugvigil Thanks, mate. I’ll check it out. Have a great 2023, ahead.

    • Neil Patel January 17, 2023 at 4:02 pm #

      Here are some good ones!

    • Buvan Guna January 17, 2023 at 5:20 pm #

      Thanks, Neil. Appreciate it. Cheers.

  10. Printlon SEO January 17, 2023 at 4:23 am #

    which is the best [free] landing page builder for eCommerce product marketing? Thank you 🙂

  11. Tanmoy Das January 17, 2023 at 4:54 am #

    Hi, do you have a course on email marketing?

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