The 6 Time Wasters of SEO – STOP Doing These Activities

The 6 Time Wasters of SEO – STOP Doing These Activities | If you've had a website for a while you know that SEO takes some time and I'm not talking 30 minutes a day, I'm talking dozens and dozens of hours per week for a really long period of time. I know it's not what you want to hear but hey, I've got some good news for you today and I'm going to save you some time. Today I'm going to write down the six time wasters of SEO. In other words, you need to stop doing these activities.

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Ubersuggest –
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Time waster number one. Checking your rankings daily or even multiple times a day.

Because let's face it, if you check your rankings multiple times in a day, it's not really going to do anything. If you log into Google Analytics multiple times a day it's not going to really do anything, you need to focus on execution and stop wasting your time continually looking at reports.

Here's an easy thing to do. Sign up for Ubersuggest. Ubersuggest has free rank tracking. Go to the dashboard, sign up, add your site, add your keywords, it will notify you once a week automatically over email, your average rankings for all the most important keywords that you're tracking if they're moving up or down or how much you’re improving and it will even tell you new site errors that it's finding from an SEO perspective.

That way you don't need to obsess about it on a daily basis and it will just do the hard work for you. Best of all, for free.

Time waster number two, being obsessive about keyword density.

When I write content I don't do any of this, I just write content for the user. I try to create the most appealing title that I want people to click through, read and get hooked. Just like an author would do when they're writing a book or just like a journalist would do when they're writing a news article.

It's not about keywords, it's about quality content.

But don't obsess about it where you have to put them in each and every single area. If it doesn't flow and sound right people aren't going to want to read your content, they're going to go back, right when they're searching on Google, hit the back button, that's going to send bad user metrics to Google and it's going to hurt your rankings.

The third mistake, building an excessive amount of backlinks to increase domain authority.

I know Moz has created the word, domain authority, in Ubersuggest we use the word, domain score, everyone has their own version of it. Google doesn't use domain authority, domain score, or any of these other metrics.

Sure directionally the higher the authority the better off you are, but that's not going to guarantee rankings. Because the quality sucks versus a small mom and pop writing an amazing article that everyone wants to read and share that's going to do way better.

Don't obsess about domain authority, focus on the end experience for the user.

The fourth issue, only focusing on highly competitive keywords.

Yes, you know going after these head terms can drive a lot of traffic but they don't drive sales compared to long tail phrases.

Go to the Keyword ideas report within Ubersuggest, look at the prepositions and comparison words as well as the suggests, that will give you keywords that are more likely to convert.

Yeah, they won't drive you as much traffic, but who cares? At least you're generating sales.

The fifth time waster, you're focusing more on desktop devices versus mobile devices.

Did you know that over 50% of the searches done on Google are now from mobile devices? It's a huge ranking factor. So much so that they have a mobile-first index and you can see this with the recent BERT update that Google's putting a ton of focus on content and web design, especially for mobile devices.

The sixth issue, trying to meet unreasonable SEO expectations.

You don't control when Google really wants to shift rankings, that's not up to you, it's up to them. So by you spending double or triple the time, it's not always going to help you get higher rankings, that's why I don't obsess about Google.

But you know what you should obsess about and I got this from Jeff Bezos from watching an interview of him online, he obsesses about his customer.

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15 Responses to The 6 Time Wasters of SEO – STOP Doing These Activities

  1. Dun Tech January 27, 2020 at 2:01 pm #

    I thank you so much sir..this has helped me me as a new and growing youtuber

  2. Ravindra Singh January 27, 2020 at 2:09 pm #

    I love how you are helping people and selling ubersuggest. I am going to try this in my niche and sell my free tool. Thank you for the awesome video.

    • Jorge Álvarez January 27, 2020 at 2:47 pm #

      Ubersuggest will be paid for in the future.

    • Ravindra Singh January 27, 2020 at 2:51 pm #

      Jorge Álvarez I think it could move to a freemium model in the future.

  3. sebastien jacqmin January 27, 2020 at 2:11 pm #

    —> Arghhhhh no (French/belgium) on ubber suggest <--

  4. Sija Mafu January 27, 2020 at 2:18 pm #

    Thanks, Neil. That was very helpful

  5. Mitchell Royster January 27, 2020 at 2:19 pm #

    Great videos Neil! I go to them for ALL of my SEO advice and tactics!! I love to know that Google is updating to a more user friendly algorithm instead of relying on keyword density & site longevity. I had a question regarding UberSuggest. Can you spot black hat SEO tactics using UberSuggest & if so how? Thanks again Neil and I look forward to your next video! 🙂

  6. Hasbullah Padzillah January 27, 2020 at 2:31 pm #

    As usual. Very useful information. Thanks Neil!

  7. Healthyepicure. Com January 27, 2020 at 2:32 pm #

    Thanks for amazing tips.

  8. Aaron Bogle January 27, 2020 at 2:37 pm #

    Love the video Neil! It’s important to spend your time wisely, especially when you’re trying to grow a 6-figure digital marketing agency like I am. Focus on the important aspects first!

  9. Avast Zumac January 27, 2020 at 4:07 pm #

    These tools save time a lot Thanks Neil

  10. safezoneprimer January 27, 2020 at 5:14 pm #

    I will stop checking my search console everyday 😉 thank you

  11. S K January 27, 2020 at 6:34 pm #

    Dude I’ve been wasting time.

  12. Sunita Shukla January 27, 2020 at 7:49 pm #

    Hey Neil I am a beginner do I really not focus up my time in creating enough backlinks because I am not been able to create even a single one

  13. Ahmad Khan January 27, 2020 at 7:51 pm #

    Thank you for making this informative video!

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