The Most Powerful Content Creation Strategy You’re Not Using

The most powerful content creation strategy you're not using. In 1996, bill Gates wrote an essay called Content is King, and he said content is where I expect much of the real money will be made on the internet. Nearly three decades later and he could not have been more spot on. If you're not writing, posting, promoting, or sharing valuable content, you're actively putting your business at a disadvantage compared to your competition. But here's the thing. While many businesses acknowledge that content creation is important, it is also one of the areas they struggle with the most. A massive 45% of marketing professionals say they struggle to create content that resonates with their audience. What should you do to take your content to the next level and resonate with your audience?


What you need to do is you need to embrace the hedgehog. Let me explain. The hedgehog marketing concept is based on an old parable about a hedgehog and a fox. The fox knows a ton and is always trying to find new ways to help with the hedgehog. But the hedgehog stays focused on one thing. Putting it in marketing terms, focus on what you know.

Does your website get a million visitors every month? Probably not. So don't focus on trying to make that happen. You are much better off focusing on meaningfully reaching a hundred people than you are trying to get through to a thousand barely. So what does this look like? Here's how you can implant the hedgehog strategy.

Step one, create a detailed buyer persona. You're probably wondering why. Well, using marketing personas makes websites two to five times more effective and makes it easier to target the right users that they're looking for. And when you think about marketing personas, if you just Google marketing personas templates, you'll find a lot of templates out there that you can use just to create this, and they're free, and you'll see 'em all within Google Images.

Step two, segment your audience. If someone purchased from you once, you could get 'em as a repeat customer. So the emails you would send to them are different than the people that come to your website the first time, opt into the email list, have never heard from you before, and have never bought anything. The same goes for people who have partly completed their checkout but haven't fully completed it. You can send them different email campaigns than people who have completed a checkout or have not even started.

Step three, focus on becoming a thought leader. When done correctly, thought leadership is a powerful tool in your arsenal. Focus on what you know and make it great. In essence, follow EAT. Google talks about EAT, it stands for expertise, authority, and trust. They want to rank websites higher that are from people who are authorities within that subject. They don't want you to create a website that discusses everything, like Wikipedia or New York Times, because they already have enough websites like that.

Step four, make your content more valuable and shareable. Delivering exceptional content to a hungry audience only helps them with their needs and encourages them to share it with others. 95.9% of bloggers promote their blogs on social and 69% of bloggers say that they use social share buttons. I use social share buttons, promote my blog posts on social media, literally the majority of the channels, and send out email blasts every time I post and push notifications.

Step five, find your engine. What part of your product offering is most attractive to your audience? Stop focusing on supplementary products. This doesn't mean to put all your eggs in one basket, but it does mean that you need to pay more attention to what's actually driving the revenue for your brand, otherwise known as your revenue engine. Find your most profitable, well-developed, and researched product or service or idea and build on that. Sure, you can have upsells and down sales with other ancillary products and services, but you need to focus on what you're the best at. That's how you stand out.

If you need help with your marketing, check out my ad agency, NP Digital. If you have questions, leave a comment below. I'm here to help.

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17 Responses to The Most Powerful Content Creation Strategy You’re Not Using

  1. andy andy December 29, 2022 at 3:48 pm #

    Thank you Sir.

    • Neil Patel December 29, 2022 at 6:20 pm #

      You are most welcome

  2. Praveen December 29, 2022 at 3:48 pm #

    Neil, do a video on GPT-3. and how it affects content writers?

    • Neil Patel December 29, 2022 at 6:23 pm #

      Noted 🙂

    • I, Lemaire December 29, 2022 at 6:55 pm #

      @Neil Patel Thank you, Neil.

  3. Nancy MarcoMaya December 29, 2022 at 3:55 pm #

    Thank you!!!

    • Neil Patel December 29, 2022 at 6:20 pm #

      You’re welcome!

  4. R Balaraju December 29, 2022 at 4:40 pm #

    Nail patel Bro Editing which software used please tell me bro

    • Neil Patel December 29, 2022 at 6:22 pm #

      Adobe Premier

  5. Master Coding December 29, 2022 at 4:45 pm #

    Is chatgpt3 is perfect for content creation

    • Neil Patel December 29, 2022 at 6:22 pm #

      Thanks for sharing!

  6. Naim December 29, 2022 at 4:46 pm #


    • Neil Patel December 29, 2022 at 6:22 pm #


  7. The Poralekha Ltd December 29, 2022 at 4:48 pm #

    Thank you so much for sharing your valuable content with us, Neil. Your insights and expertise have been incredibly helpful and have truly made a difference in my life. I am grateful for the time and effort you put into creating such high-quality material.

    Your contributions are greatly appreciated.

    • Neil Patel December 29, 2022 at 6:23 pm #

      I appreciate that! Happy to help 🙂

    • The Poralekha Ltd December 29, 2022 at 7:34 pm #

      @Neil Patel Fun Fact: I wrote this comment using ChatGPT!

  8. Fashion update’s December 29, 2022 at 9:36 pm #

    Please make video on LinkedIn personal branding

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