Designing Your Customer Experience & Case Studies – Module 7 – Part 3 – SEO Unlocked

So today we're going to be going over building amazing customer experience because if people have amazing customer experience with you and you truly knock their socks off, they're not only going to keep coming back and buying from you, but they're going to tell their friends about you, other companies about you, and this is what makes big companies in both the B2C and B2B space.

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The easiest way to do this is by planning a series of experiences and you want to go from experience one to two to three to four and so forth so on and you don't want to stop here.

So when you're designing your customer's experience, plan out a minimum of five steps. If you have at least five steps, there's a good chance that you'll hit on at least a few of them throughout the steps because not every step will be effective.

Some steps won't work out as well as you would like. But by having multiple steps, not only will you be able to delight them, but you'll make sure that they're in surprise because they're not going to expect everything that you're going to be doing to knock their socks off.

If you can identify problems that others aren't solving and then solve them, it can change peoples' lives and that's how you build a huge company and a brand that people love.

See, great businesses are built off of pain points and unmet needs. This is what it really looks like to have amazing brand. You have an idea of what you want to sell. People have an idea of what they want to buy. But that intersection is where amazing brands live. So what are the next steps for you? Well, you know the steps of SEO now. You know the power of branding and what you need to do to build a brand. I want you to start thinking about SEO and how you can implement it in your business.

By now, you should already be implementing some of the things, but I really want you to do more. Because if you do it more and you do it consistently, you're going to see amazing results. And a lot of people just say, hey, maybe I should just do paid ads.

Well, I want to give you this scenario. If you invested 500,000 dollars in Google Ads versus investing 500,000 dollars in content marketing, AdWords yes can drive sales and if it's profitable you should do it as long as possible, but the moment you stop spending money on ads, your sales stop as well.

But with content, you can keep getting leads. You can keep getting sales even after you stop spending money. That's how SEO and content marketing have a much higher ROI in the long run.

And that's why I think it's the cheapest and most effective way to build a brand because everyone will constantly see it. In branding, the way I believe you build an amazing brand is what's called the rule of seven. It's when someone sees and interacts with your brand seven times, they're much more likely to relate with it, be a loyal brand evangelist, and tell everyone about it.

And through content marketing, not just text-based content, it could be videos, it can be audio, podcasting, putting videos on social media, that's how people can interact and engage with you and will help build you an everlasting brand.

It's the same reason why I published over 8,200 blog posts. It's because I want my brand to keep being out there not because I want to have the biggest name or some ego, it's more so that brand is what's helped me build a business and the bigger my brand gets, the bigger the business gets.

Now, if I had to do it over again, I wouldn't name my brand after me Neil Patel. I would've done it like a product, like a Vitamin Water, because individual's brand never makes as much money as a corporate brand. I don't want you to reinvent the wheel, just do the fundamentals over and over again until you reach over a million visitors a month, specifically from SEO.

We went over how to supercharge your content. You want to be consistent in publishing. You want to do the link building. Yes, it requires work, but it is simple. The formula works and I've laid it all out for you. That's how I built all my brands and businesses and it's what's led me to building a big business.

If you follow the steps, build a team like I have, you can get not just the same results, but you can also get better results.

► If you need help growing your business check out my ad agency Neil Patel Digital @

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    25 Responses to Designing Your Customer Experience & Case Studies – Module 7 – Part 3 – SEO Unlocked

    1. Shelly Hopkins June 18, 2020 at 2:02 pm #

      You definitely are the SEO king! I’m going to watch all these Again!

      • Neil Patel June 18, 2020 at 4:30 pm #

        Wow thank you 🙂

    2. Manoj Agadi June 18, 2020 at 2:17 pm #

      Thank you so much sir for providing all the important aspects of SEO. You are really a great person and guiding professor to the SEO Industry.

      • Neil Patel June 18, 2020 at 4:31 pm #

        It’s my pleasure 🙂

    3. Jaydatta Nikalje June 18, 2020 at 2:22 pm #

      Thanks, Neil!
      It’s been a great journey with SEO Unlocked.
      Hope to see a general video soon.

      • Neil Patel June 18, 2020 at 4:33 pm #

        More to come! 🙂

    4. Ryan Theron June 18, 2020 at 2:27 pm #

      Thank you very much Neil. Really enjoyed and educated by your SEO series.

      • Neil Patel June 18, 2020 at 4:34 pm #

        My pleasure! Thanks for following 🙂

    5. Akshay S June 18, 2020 at 2:34 pm #

      Thank you sir for providing such an informative and useful course for free it will be really helpful in growing❤

      • Neil Patel June 18, 2020 at 4:34 pm #

        It’s my pleasure 🙂

    6. Akshay S June 18, 2020 at 2:36 pm #

      Sir can you please tell me that from where can i get products for my e-commerce store or you have any video or suggestion related product designing for online store

      • Neil Patel June 18, 2020 at 4:35 pm #

        You have to find a distributer 🙂

    7. My everyday marketing June 18, 2020 at 2:37 pm #

      Customer experience is so important for success! You need to provide great value otherwise your customers will turn to competitors! Nice presentation once again!

      • Neil Patel June 18, 2020 at 4:35 pm #

        Totally agree!

    8. erin burden June 18, 2020 at 2:52 pm #

      Thank you so much Neil, I am still having a few issues, which I cannot figure out. WIll be in touch with your customer service. Brilliant course. Thank you so so much.

      • Neil Patel June 18, 2020 at 4:35 pm #

        You are so so welcome!

    9. Patrick vaughan June 18, 2020 at 3:57 pm #

      Thank you very much, Neil. Really enjoyed and learned a lot. Thanks for sharing

      • Neil Patel June 18, 2020 at 4:35 pm #

        Glad you enjoyed it!

    10. Raghav Singhal June 18, 2020 at 4:51 pm #

      Neil can you make a video on how one can produce consistent blog content, Podcast or video content, and market in on social media and do email marketing and other marketing strategies while doing a job? I mean how can one simplify the process while still being effective

    11. Anwar Rosli June 18, 2020 at 5:02 pm #

      Thanks you very much my mentor and keep put out the great content in regards to digital marketing constantly as i will keep myself updated with you all the time. Cheerrss!!

    12. Debroy Tech June 18, 2020 at 5:02 pm #

      Sir specifications of every product will remain same everywhere 🙁
      Lets suppose I want to write 1500 words article/review on iPhone X and I wanna add its specifications also. But specifications are posted on many websites. What to do in this case ? How can I make my content unique, containing iPhone X specifications ?

    13. Update all time June 18, 2020 at 5:46 pm #

      ❤❤sir can i use different languages in different articles in one blog?

    14. EasyTechExpress June 18, 2020 at 7:06 pm #

      Thanks for the amazing lessons Neil, learnt a lot ☺️

    15. Michael Granados June 18, 2020 at 7:53 pm #

      Thank you very much Neil! It’s been an amazing experience. All your lessons were jam-packed with refreshers and new content I didn’t know about before.

    16. Gervais katumba June 18, 2020 at 8:18 pm #

      Thank you so much @neilpatel for this course, you have changed my life… God bless you

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