Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

There are Facebook ads and Google ads, which one should you use?
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Google is intent based. People type into Google what they are looking for, such as "cheap hotels in Las Vegas". So when people type in what they are looking for, if you have an ad that solves their problem, they will convert.

If you are an intent based business that sells products or services to people who want to solve a specific problem, then Google is a great fit.

Facebook, on the other hand, is for targeting a broad audience. For example, you can target people who are interested in cars, beauty or any other market out there.

So if you have a product that appeals to a mass market, Facebook can be a great fit for you.

From your ad, you can send people to an informational page that educates the consumer on why they should learning more about your product or service.

After they are educated it becomes easy to sell them.

With Facebook, if you are selling a low-end product you can just send people directly to your product landing page, but it tends not to convert as well compared to sending them to an informational page first.

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    32 Responses to Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

    1. Abhishek Pandey August 3, 2017 at 2:26 pm #

      Please provide more info on this.

      • Neil Patel August 3, 2017 at 11:26 pm #

        I will create more videos on this subject in the future.

    2. Anand August 3, 2017 at 4:50 pm #

      Google=Pull
      Facebook=Push

      • Neil Patel August 3, 2017 at 11:25 pm #

        Good way to say it.

      • gioia221 June 4, 2018 at 7:28 pm #

        literally all I wanted to know. Thanks!

    3. Anupam Bhagat August 3, 2017 at 6:11 pm #

      Thanks for the awesome tip!! It’s much needed indeed.

      • Neil Patel August 3, 2017 at 11:23 pm #

        You are welcome.

    4. Sanjay Shinde August 3, 2017 at 8:58 pm #

      Excellent. So many things to learn ! Thanks Neil.

      • Neil Patel August 3, 2017 at 11:23 pm #

        Thanks Sanjay!

    5. Jugad sen August 4, 2017 at 8:19 am #

      hey neil, bro you are like on steroids, pumping content every day ( my FB timeline is flooded with your content ).. is this some kind of challenge you have given yourself

      • Neil Patel August 4, 2017 at 2:54 pm #

        It is. Goal is to grow by double by year end

    6. Goku supersaiya August 4, 2017 at 2:19 pm #

      i like your video thank u neil patel

      • Neil Patel August 4, 2017 at 2:53 pm #

        Thank you Goku!

    7. Benzaki Mohamed August 4, 2017 at 8:40 pm #

      Great thanks Neil- Please, can I use Adwords for Teespring?

      • Neil Patel August 5, 2017 at 8:44 pm #

        Assuming you are talking about t-shirts, yes.

      • Benzaki Mohamed August 6, 2017 at 7:22 am #

        Exactly

    8. Retro Events & Marketing August 5, 2017 at 12:15 am #

      Thank you! I was just about to search Youtube for ways to advertise on Google, and this came up in my subscribed videos. Perfect timing! Very informative.

      • Neil Patel August 5, 2017 at 8:44 pm #

        πŸ™‚

        Hope you found it useful.

    9. Jitendra Vaswani August 6, 2017 at 6:27 pm #

      Hey Neil Please use good mic, there is lot of noise in the background. BTW video is killer loved it πŸ™‚

      • Neil Patel August 7, 2017 at 4:55 pm #

        Will work on fixing it

    10. #Break30 Golf School August 9, 2017 at 10:09 pm #

      Love all your video’s! This one has me puzzled. I run a golf school, which would you recommend? Thanks, Your biggest fan! Greg

      • Neil Patel August 11, 2017 at 12:30 am #

        Google AdWords.

        Facebook can also work well, but Google should work better.

    11. Ramakrishna G August 31, 2017 at 1:07 pm #

      Hello Neil, I am a fan of you. I follow your videos, seminars regularly. Thank you for sharing information

      • Neil Patel August 31, 2017 at 5:30 pm #

        Anytime. Thanks for following everything I put out πŸ™‚

    12. Dharam Patel April 22, 2018 at 6:19 pm #

      Really very helpful information.thanks for sharing such a valuable information.

      • Neil Patel April 23, 2018 at 11:56 am #

        You’re welcome!

    13. AM May 14, 2018 at 9:21 pm #

      Thank you neil

    14. pin 2 May 31, 2018 at 5:07 am #

      what’s about twitter ad/LinkedIn ?

    15. Vinayak aheer June 8, 2018 at 8:54 am #

      thank you Neil I have an questions which is cheaper FB or Google?

    16. The Guerrilla King June 21, 2018 at 3:32 am #

      Dude is the truth… Been rocking with him for a sec and I always get results when I run a campaign

      • Neil Patel June 21, 2018 at 1:18 pm #

        Yes! Happy to hear that!!

    17. Rich Ruelas June 28, 2018 at 2:22 am #

      Thanks Neil for a to the point, well explained topic (-“

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