Link building is one of the hardest things to do in SEO, but it's a necessary evil. If you don't build links, you're not going to rank as high as you want. Now, you don't need the most amount of links, but getting some is helpful, and without any links, it just takes that much longer to get ranking. But there has to be a solution without building links, right? And there is. Today I'm going to teach you how to build links without actually building links.
RESOURCES & LINKS:
Ubersuggest is a version of Ahrefs, SEMRush, Moz, all for free.
Now, if you look at it, that tool has built thousands and thousands of links. Actually it's built tens of thousands of links.
And you're probably wondering, hey how is this possible? It's because I gave something away for free that's of value.
In other words, I disrupted the market. Now, with UberSuggest I spent a lot of time and money into it. And you're probably like Neil, I can't end up doing this, there's no way I can spend hundreds and thousands of dollars or millions of dollars creating some tool that my competitors charge for, give it away for free, to build up the links naturally.
And we look at UberSuggest, I didn't have to try to build any links.
It just naturally happened. And this stuff continually happens, I'm getting the links every single month without doing anything, because everyone's just like, it's a great free tool! So, I want to break down how you can replicate that on a budget without spending little to any money.
The first thing you can do is give away a self-assessment tool or discovery tool like a quiz.
Quizzes work, people love them, they link to it all the time. One of my buddies has a quiz that's on if you're going to be on the naughty or nice list for Santa.
He gets thousands of links, he doesn't do anything, it's a simple quiz.
You can use tools like LeadQuizzes to create these quizzes for you.
The next thing you can do is create infographics.
So there's already a lot of popular articles on the web, and when there's a popular article on the web, people are much more likely to link to it, because they already like it, it has shares, it has social proof, it's already amazing.
So, when someone else published an article talked about ten ways to boost your search engine rankings, I can turn that into an infographic through Infogram or Canva, and publish that on my site, and let everyone know who linked to the original article.
Because if someone linked to the original article, why wouldn't they link to a visual version of it that makes it easier on their readers?
The next thing you can do is build a product like UberSuggest without building it.
So there's a site called codecanyon.net. And what CodeCanyon does is list all these scripts that you can pay a one-time really affordable fee like five dollars, ten, fifteen dollars, to get these tools that you can integrate on your site with very little to no coding experience.
That's how I started out. See, I didn't learn this process by first creating UberSuggest.
Back in the day, I bought an SEO script that helped people analyze their site and I paid less than a hundred bucks for the script, I put it on, that was the most popular visited page on my site.
Because people we're like 'oh wow, this script teaches me how to improve my SEO.'
All from a simple, free, technically not free, but a really affordable base script. And you don't have to just look at CodeCanyon, you can google scripts for anything.
SEO, mortgage calculator. Any industry, weight loss calculator. Every single industry has different scripts, that's a great way to get that link juice flowing, because people will naturally link to stuff that solves their problems.
They don't have to read. Few buttons, it gives them the solution right then and there.
And last but not least, you got to promote.
Even if you're not trying to build links, that's okay. But promote. Every time I release a new feature, I try to push it on Product Hunt.
I try to share it on Twitter. I try to share it on Facebook. I try to tell people on Instagram. I'll create videos on it. I'll go live. Do whatever you can to promote.
If you have to tell people, knock on doors, email them, do whatever it takes. Because when you create that noise, you'll get more users, you'll get that word-of-mouth effect, and then people really start linking to you without you doing much.
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