7 eCommerce Email Marketing Tactics That Work Like a Charm

Email marketing is the life and blood of e-commerce, but if you're using it wrong, it won't generate you any sales. When you look at companies like Overstock do you know where they're getting the majority of their sales from? Email marketing. That's how powerful it is. Today I'm going to share with you seven e-commerce email marketing tactics that work like a charm.


I'm going to break down seven tactics, and if you use these, your numbers will go up.

Tactic number one, scrub your list.

The reason I say scrub your list, too many people have eCommerce email marketing out there and they're just like, yeah, my list is huge, I'm at 100,000, I'm at 200,000, and I'm going to keep emailing everyone.

Well, what you'll find is your email's going to the promotions tab.

Why is it going to the promotions tab?

It's because you keep emailing people that aren't opening up your emails.

If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.

Scrub your list. If you're using a good email provider like ConvertKit, they automatically do it for you.

Number two, you want to make sure you do trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don't complete their checkout, what should your email be to them?

When someone goes to their checkout they have these products and they don't checkout, but then, you shoot them an email being like, check out our e-commerce store, here are all these products that we sell.

Well, that's a terrible email.

They already added the ones that they want to buy, but they just need that push over the edge.

Maybe some testimonials, whatever may be to get them over the edge, that will help a lot, and you'll notice a ton of sales from that.

The third thing that you need to do is time-based emails. Here's what I mean by that.

Everyone's like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?

You'll find that you're less likely to go through all the ones that are at the bottom and open them up.

People get lazy, it's not just you, it's everyone. So you want to look at what time that person came to your site and put in their email.

That's when you should be sending them an email.

I try to stick within that timeframe, usually within an hour, versus sending it whenever it's my convenience.

The fourth thing you want to do is promotional-based emails.

So you want to make your campaign set up in advance. You don't want to be at the last minute writing these emails.

That's a lot from a holiday season, even though there's a whole 12 months in a year.

The fifth tip I have for you is to keep your emails short, to the point, and try to use text-based emails.

Most e-commerce companies love using image-based emails.

Do you know what happens with image-based emails?

They get pushed in the promotions tab.

Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it's usually a promotion versus when someone sends you a text-based email it's typically a friend, hence, you want to use text-based emails.

The sixth tactic I have for you is upselling and downselling.

Typically, when someone buys from your e-commerce product you're going to have upsells and downsells on the checkout page.

Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don't buy your upsells and downsells.

On your thank you pages where you have these upsells and downsells, usually they're short and to the point.

Through email, they can be much more in-depth, longer, and you want to space it out.

You want to followup with all the other things that they can buy that can make that experience even better. It's very important to get the timing right.

The moment you get the timing wrong, that's when you'll see that those emails won't convert at all.

And last but not least, when you're doing email marketing, it's not just about email.

It's very similar to email about the tactics that I'm going to break down. It's push notifications. I use email combined with push notifications.

So when someone subscribes to my site through tools like Subscribers, I'll let them know and push send them through their browser, hey, here are the products that you could end up buying.

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    28 Responses to 7 eCommerce Email Marketing Tactics That Work Like a Charm

    1. Neil Patel September 7, 2019 at 1:46 pm #

      How many of you use email when it comes to e-commerce marketing? I know a lot of people do, but I’m curious, and if you do, what are your results?

      • Manish Pargai September 9, 2019 at 1:35 pm #

        Good work

      • Manish Pargai September 9, 2019 at 1:36 pm #

        Kill it sir

      • Single Gal Guide September 9, 2019 at 6:12 pm #

        Neil Patel I do use email marketing but it doesn’t get me the results I want. Just a 16% open rate and a 4.6% ctr

    2. Drew Roberts September 9, 2019 at 6:55 am #

      It seems to me that the more personalized the emails are the better. Consistent tone of the brand voice is also crucial.

    3. Diana Paula Planejar pra quê? September 9, 2019 at 1:48 pm #

      quero ser inteligente igual o Neil Patel

    4. Anuj Kaushal September 9, 2019 at 2:15 pm #

      Hello Neil I am learning email Marketing for my e-commerce business through Justin Spencer student and he told me after master it u will able to convert minimum 5 to 6 sales per buyer through email Marketing

    5. Bigger Better Biz September 9, 2019 at 2:15 pm #

      Great tips, Neil! So right about scrubbing the list. A large list isn’t necessarily a good list and actually brings down your open rates, which can affect deliverability. Love tip #5, too. Thanks for sharing!

    6. Anil singh September 9, 2019 at 2:19 pm #

      Neil sir You are my ideal in digital marketing, I am following you since last 6 month. Thanks for sharing your tricks with us.

    7. Alpesh Amriwala September 9, 2019 at 2:19 pm #

      More video how to stop spamming and how to increase Subscriber

    8. Promothash Boruah September 9, 2019 at 2:29 pm #

      Hey Neil,
      Thanks for making this video. This was my request few months back. I did well with SEO but I couldn’t work in two departments Ads & Email marketing.
      I will try your email marketing tips and let’s see if I could generate some conversions.

      Like always you’re the best.

      – Promothash Boruah

    9. Rick Harold September 9, 2019 at 3:48 pm #

      Beautiful! Love it! Thx

    10. JONATHAN PALACIOS September 9, 2019 at 4:28 pm #

      Awesome tips Neil, thanks! Yes, I´ve used e-mail mktng. I have tried by purchasing a DB but what it happens that a lot of those e-mails were to spam and I´ve advice about my account. Now every time I send e-mail by using that domain, every e-mail goes to spam. What can I do, please help?

      • CHRIS PALMER SEO September 9, 2019 at 10:03 pm #

        I have to agree.

    11. Kamil Dyrtkowski - Niezależny Doradca Finansowy September 9, 2019 at 4:31 pm #

      What it is scrub? Like a scrubbing something?

      • ranjan info tech September 9, 2019 at 5:31 pm #

        Scrub is, you can say that filter your email list

      • Jaime Abad Caldeiro September 9, 2019 at 5:34 pm #

        Clean it up till you get a list of people that are actually interested in your correspondence

      • Kamil Dyrtkowski - Niezależny Doradca Finansowy September 9, 2019 at 6:08 pm #

        @ranjan info tech delete no active emails

      • Kamil Dyrtkowski - Niezależny Doradca Finansowy September 9, 2019 at 6:08 pm #

        @Jaime Abad Caldeiro thanks

      • ranjan info tech September 9, 2019 at 6:12 pm #

        @Kamil Dyrtkowski – Niezależny Doradca Finansowy
        How can its possible

    12. Kamil Dyrtkowski - Niezależny Doradca Finansowy September 9, 2019 at 4:39 pm #

      My company works in financial market. I advice my clients about best bank credits. Customers use my services once every 2 years or less. I have to look for new ones all the time.What should I do to get them?

    13. iMarketing Ninja September 9, 2019 at 5:52 pm #

      “Why do digital marketers love to shop at Whole Foods?
      They have a lot of organic content.” –Anonymous LOL Happy Monday everyone! Love your videos Neil. Keep up the good work 😉

      • CHRIS PALMER SEO September 9, 2019 at 10:03 pm #


    14. Neeraj Raghuvanshi September 9, 2019 at 6:01 pm #

      Hey Neil, I’m a huge fan of yours
      As this video is related to email marketing so, obviously there must be MailChimp tool but I want u to tell me about AI trillion tool which gives additional benefit which MailChimp doesn’t
      So, plse help me with the same Neil

    15. Single Gal Guide September 9, 2019 at 6:11 pm #

      Totally going to make some changes now

    16. topumasum September 9, 2019 at 6:44 pm #

      Can you make a video on marketing services such as legal, writing or other kind of service based business?

    17. CHRIS PALMER SEO September 9, 2019 at 10:02 pm #

      Email is so powerful , tons of people overlook it **Neil** but you hit the nail on the head with some of these tips ! Thank you looking forward to having you on my channel one day !.

    18. CHRISTIAN BELIEVER DAYAO September 9, 2019 at 10:25 pm #

      Nice nice
      Sa mga small youtubera dyan,

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