How to Leverage Instagram to Actually Make You More Money

How to Leverage Instagram to Actually Make You More Money // Have you heard the saying that Instagram likes and followers and comments aren't going to pay your bills? Well, there's actually some truth to that. But if you know how to use Instagram right, it's actually totally wrong. Today, I'm going to teach you how to actually leverage Instagram to make you more money.

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Step 1 – Build your account for one specific problem.

In other words, you want to solve one problem for one audience. It's really hard to just be an influencer just because your life is cool, or you have some cool pictures of yourself that are half naked.

That doesn't really work these days anymore, and I wouldn't recommend that. Solve one problem for one audience. When you do that, you're going to have a super focused community, so when you pitch products and services to them, they're much more likely to convert.

The second tip I have is differentiate your account.

Don't just do what everyone else is doing. If you see everyone else posting the same type of content, if you do the same thing, you won't do well.

Once you've figured out what's working, the stuff that is, double down on it. What doesn't perform well, stop doing it. Now, once you've figured out the formula what's working well, you need to go back and retest this every few months, the reason being is Instagram's constantly changing their algorithm.

Step 3 – Run ads on Instagram to your top-performing content pieces. That way, the stuff that's already doing well, you're going to grow more awareness, more followers, you're going to get in front of more people who are much more likely to convert into customers.

Step 4 – Start running giveaways and promotions and challenges. You're probably wondering, Giveaways only work if you're giving away something that's very valuable and super related to your niche.

Step 5 – Sponsored posts on other accounts.

So, there's other influencers within your niche. If you can do sponsored posts on their accounts and promote your profile, you're going to build a bigger, more loyal base within your exact space.

And when people are doing those sponsored posts, make sure that in their bio, they include that you're running a contest and a giveaway and people should look there and click through so they can go over back to your profile and your website of course as well.

So the people who are doing this on their profile, they need to change their URL to your site URL. And as I mentioned, don't do it for random accounts, has to be super relevant. I can't emphasize that enough.

Step 6 – Leverage micro-influencers to sell your products or services. There's a lot of companies out there on Instagram that are crushing it, especially niches like health and fitness or fashion.

Micro-influencers on the other hand, even when I was talking to him about this, he has a high conversion rate from micro-influencers. And there's a lot of sites that can help you find the right influencers. Such as It's a great site to find very targeted influencers.

Step 7 – Find affiliate products that can be very valuable to your audience.

Now, if you do all of that, you'll find that your Instagram profile can generate you good money, you can make a living off of it, you know, and then when people tell you, "Ah, you're an Instagram influencer, you can't make money from that," you'll be able to show them real stats and data that you can do well from Instagram.

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    27 Responses to How to Leverage Instagram to Actually Make You More Money

    1. Lester Diaz October 5, 2019 at 2:30 pm #

      True, niche Instagram pages have a huge potential if you use them properly combined with affiliate marketing, $100 a day is quite possible.

      • Neil Patel October 5, 2019 at 6:06 pm #

        Definitely possible 🙂

    2. Tushar Karamchandani October 5, 2019 at 2:31 pm #

      Hey Neil, don’t you think as a brand we should also cover some topics regardless of niche. ( once in a while.)

      • Neil Patel October 5, 2019 at 6:06 pm #

        I think it is better to stick with the niche topics.

    3. Neil Patel October 5, 2019 at 2:32 pm #

      How much have you earned from your Instagram audience over time? Zero, hundreds, thousands of dollars? Share in the comments below.

      • mohamed zubair October 5, 2019 at 2:37 pm #

        Hey Neil, do you think blogging is going to be dead 10 years from now? Awesome Videos, thank you!

      • Sk Creates October 5, 2019 at 3:39 pm #


    4. Rishab ojha October 5, 2019 at 2:44 pm #

      soo much value neil, Thanks a lot.

      • Neil Patel October 5, 2019 at 6:06 pm #

        You are very welcome!

    5. Baby Boomers Reborn October 5, 2019 at 2:51 pm #

      This is exactly what I needed to hear today. I have an Instagram account with 9k followers that I have e not used since January. I will start using it again with your info in mind. Thanks, bunches.

      • Neil Patel October 5, 2019 at 6:07 pm #

        You are very welcome! 🙂

    6. Amey Sharma October 5, 2019 at 2:52 pm #

      You have made life of young digital marketer easier sir!!

      • Neil Patel October 5, 2019 at 6:07 pm #

        Very happy to hear you think so 🙂

    7. TIKTOK TOP 10 October 5, 2019 at 3:01 pm #

      You are my inspiration neil

      • Neil Patel October 5, 2019 at 6:07 pm #


      • TIKTOK TOP 10 October 5, 2019 at 6:19 pm #

        @Neil Patel whoever’s reply plz tell this thing to neil

    8. Let's Learn October 5, 2019 at 3:11 pm #

      If I make 100+ links to a blog on one day and then didn’t build any link for months. Will Google see it as black hat or will I get any penalty??
      Thanks Guruji

      • Neil Patel October 5, 2019 at 6:08 pm #

        It is possible. Best to be consistent and natural with your link building strategy.

    9. Takniki Saar October 5, 2019 at 3:15 pm #

      Nice information

      • Neil Patel October 5, 2019 at 6:09 pm #

        Thank you 🙂

    10. Ekta Singh October 5, 2019 at 3:18 pm #

      Nice information

      • Neil Patel October 5, 2019 at 6:09 pm #


    11. Creating The Good Life October 5, 2019 at 3:37 pm #

      Hey everyone!!!

    12. Promothash Boruah October 5, 2019 at 6:22 pm #

      Nice tips.

    13. Anil singh October 5, 2019 at 6:23 pm #

      Please Neil sir provide subtitles

    14. Fernando Gonzalez October 5, 2019 at 9:55 pm #

      Great content as always, thanks again, Niel!

    15. رياضة عربية وعالمية October 5, 2019 at 10:14 pm #

      That’s nice

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