What I’m Most Excited About in 2020 as a Digital Marketer

What I’m Most Excited About in 2020 as a Digital Marketer // 2019 has been an amazing year for me so far. I've had a lot of impact on the SEO community and the marketing world. But I'm even more excited for 2020 because there are some things that are going to change drastically. Not just in what I'm doing but just the overall marketing industry. Today, I want to show what I'm most excited about in 2020 as a digital marketer.

RESOURCES & LINKS:
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Jetson AI –
Google Voice –
Comscore –
June Oven –
Nextiva –
MobileMonkey –
ManyChat –
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The first thing I'm excited for in 2020 is an omni-channel approach. I've been talkin' about this a lot in 2019. In 2020, we're going to see this more than ever. Now, yeah, you can be like, "Yeah, I make "good money from SEO. "I could make good money from Pay Per Click."

Which supposedly by 2020, according to Comscore, half the searches will be voice related. That's why I'm excited about omni-channel approach.

Yeah, sure, the existing channels that you and I are familiar with, they are saturated. But there's always these new channels that are coming up that aren't as competitive.

The second thing I'm excited about is content marketing has gone way above and beyond just text-based content. According to Myles, roughly 21% of the results that show up in a Google listing are video-based.

Did you know that Google also ranks podcasts? They can transcribe your podcast and show it within the search results. That means now if you want results from SEO, you don't just have to create text-based content. You can do more videos, you can do podcasting.

If you haven't started producing those types of content, make sure you start doing so in 2019. That way, in 2020, you'll see the effects of them and more traffic coming your way.

The third thing. Personalization is huge. You're going to start seeing fridges and offline devices start giving you customized advice and marketing campaigns for you. And I can't wait for that.

Such as, the June Oven. So you're going to start seeing marketing integrated into these devices which you and I will be able to leverage much more in 2020.

My buddy, Yanee from Nextiva, one-third of his sales roughly come from Intercom. I bet you in 2020, more sales will even come from things like live chat. So make sure you add it to your website. Have more sophisticated bots, and make sure you have humans to take it over.

So these solutions will start integrating more videos so you can actually interface and communicate with your potential customers. Now, speaking of chat, the next thing that is going to be huge in 2020 is going to be chat bots.

Specifically, Facebook Messenger. Whether it's MobileMonkey, ManyChat, whatever platform you decide to use, they're going to be huge in 2020.

Sure, in the United States more people may be leveraging, let's say, text messaging from their mobile phone because it's free. But in most countries, that costs money. Hence, WhatsApp is really huge. And once Facebook Messenger starts integrating all these services, chat bots are going to be way bigger than they are today.

The sixth thing that I'm really excited for is the internet of things. In other words, smart device marketing.

You're going to start seeing way more ways we can monetize and market on smart devices. Whether that's just Alexa, whether that's your mobile phone, whether that's a iPad, it doesn't matter.

People are developing more and more technology. I mentioned this a bit earlier in this video, Jetson AI. They're already creating AI technology so people can start selling on things like Alexa devices. But they're not the only ones.

And the last tip, and I'm most excited about this one, is Ubersuggest. I can't wait for 2020. In 2019 I've already done a ton of things in Ubersuggest such as, providing free rate tracking, providing a log-in that alerts you when things are good or bad with your SEO.

Providing even more key risk suggestions through things like comparisons and questions in a bigger keyword database.

But I'm really excited for 2020 because I'm trying to build a tool that does the SEO for you. In other words, it automates a lot of SEO out there so that way you don't have to do it manually anymore. So, thank you for watching.

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    30 Responses to What I’m Most Excited About in 2020 as a Digital Marketer

    1. CHRIS PALMER SEO October 3, 2019 at 2:04 pm #

      GREAT as always Neil ! Looking forward to having you for a live talk still *** Thanks again for taking the time but voice is a scary piece of the pie for SEO’s in my opinion.

      • Neil Patel October 3, 2019 at 8:57 pm #

        You are very welcome, Chris 🙂

      • CHRIS PALMER SEO October 4, 2019 at 12:43 am #

        @Neil Patel 🙂

    2. TraditionArt October 3, 2019 at 2:04 pm #

      Great advice Video again ❤️❤️❤️

      • Neil Patel October 3, 2019 at 8:57 pm #

        Thanks!

    3. green livina October 3, 2019 at 2:11 pm #

      Thank you for sharing. All your content video very helpful.

      • Neil Patel October 3, 2019 at 8:59 pm #

        You are very welcome!

    4. Kevin J Pineau October 3, 2019 at 2:12 pm #

      Thanks Neil! Your content and tools are super helpful. I’ve been using them to build my affiliate marketing YouTube channel and provide real value. Thanks

      • Neil Patel October 3, 2019 at 8:59 pm #

        Thanks, Kevin! I appreciate it 🙂

    5. myles adams October 3, 2019 at 2:53 pm #

      Neil i love this channel bro im watching every video as soon as they drop.

      • Neil Patel October 3, 2019 at 9:02 pm #

        Thanks, Myles!!

    6. Zoe May October 3, 2019 at 2:57 pm #

      Thank you for always sharing brilliant tips Neil! You have taught me a great deal about all things SEO

      • Neil Patel October 3, 2019 at 9:07 pm #

        You are very welcome, Zoe! I’m happy to help 🙂

    7. 411SportsTV October 3, 2019 at 3:59 pm #

      Thanks, Neil, for the heads up! We have podcasts and Alexa Flash Briefings, so hopefully, it will help our SEO.

      • Neil Patel October 3, 2019 at 9:52 pm #

        Best of luck 🙂

    8. Albert Pavliukovic October 3, 2019 at 4:08 pm #

      This is simply amazing! Great news for marketeers worldwide. Thanks Neil!

      • Neil Patel October 3, 2019 at 9:53 pm #

        I am glad you liked it, Albert!!

    9. Diwakar singh October 3, 2019 at 4:46 pm #

      As always you never miss to amaze neil. Thanks for great insights

      • Neil Patel October 3, 2019 at 9:53 pm #

        You are very welcome!

    10. Vimal Thilak October 3, 2019 at 5:35 pm #

      Thanks Neil, me and my fellow digital marketeers will always be thankful for you to provide Ubers suggest tool for totally free.

      • Neil Patel October 3, 2019 at 9:54 pm #

        Glad you like it, Vimal 🙂

    11. Empreendedor 9.0 October 3, 2019 at 6:00 pm #

      Amazing your tips man! I Love you communications! All the best for you Always! Very intelligent person! If i can learn 10% than you have, my life Will be much better and i can help people as well

      • Neil Patel October 3, 2019 at 9:55 pm #

        Thank you for the kind words!

      • Empreendedor 9.0 October 4, 2019 at 5:18 am #

        @Neil Patel you are welcome! Thank you!

    12. Anand J - Digital Marketing & Entrepreneurship October 3, 2019 at 7:45 pm #

      What an exciting time to be a marketer!
      This is 100% spot-on in my observation!
      Search: Voice will take over a significant share
      Content: Video will dominate (YouTube, IGTV, Linkedin, Tik-Tok, FB etc.)

      • Neil Patel October 3, 2019 at 9:56 pm #

        Thank you for sharing! 🙂

    13. Abhijeet trivedi October 4, 2019 at 5:26 pm #

      Hi Neil,
      I read one article where the author said to dominate the search result deploy more sites in the same niche. Can you please explain what is it, and how is it done?

    14. Jaron Lukas October 4, 2019 at 6:00 pm #

      Voice is the future. Great insight Neil! I also believe voice is going to be the future of social media – people in their 30s and 40s are getting tired of staring at cell phone screens.

    15. Jonathon Ortiz October 4, 2019 at 6:27 pm #

      I’m rooting for the Ubersuggest progression!

    16. Aymen Oppa Software October 4, 2019 at 8:20 pm #

      does bad English grammar in my blog post effect it on google ranks

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