Personal Branding How to Go From Zero to Hero in No Time

Personal Branding: How to Go From Zero to Hero in No Time // You might think that having a successful business is enough, but it isn't in today's competitive landscape. There's one thing that can help separate you from your competitors and that's a personal brand. Today I'm going to share how you can go from zero to hero in no time with your personal brand.

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Step 1 – focus on one channel.

Sure, eventually you want to leverage all the channels out there but when you're starting, you need to just pick one channel. It's hard to deliver great content on many channels at the same time.

You also want to look like "Hey, where's my audience hanging out?" Are they hanging out mainly on Facebook? LinkedIn? Twitter? Sure, I have an audience on Facebook, I have an audience on YouTube, I have one on LinkedIn, but did you know that I generate more revenue from LinkedIn than any of the other social platforms? It could be because LinkedIn is a B2B social network and I'm in the B2B space but the point I'm trying to make is not all channels are equal, even if you're getting the engagement.

Step 2 – Document your journey, your struggles.

If you look at Gary Aviv, he's done really well, not because he creates a ton of content. He's actually just living his life and documenting it and he has someone following him around.

Now, why does this work? Well, people are curious about your life. Just think about Keeping Up With The Kardashians, they're known globally, why? Because they just live their lives. People like that. They prefer that over something that's very scripted.

Step 3 – Research topics that people are interested in.

You can't just create content around whatever you want, it has to be related to the industry you're in. So you can use Quora, what are the most popular questions people are typing in and answering on Quora? Look at Facebook groups, what are the most popular ones in your niche? What are they talking about? Have you ever leveraged the content ideas report in Ubersuggest?

It shows you all the popular content based on social shares, search traffic and backlinks. Same with the keyword ideas report in Ubersuggest, it shows you all the popular keywords that people are typing in. Whether they're questions, prepositions, comparisons or just general keyword suggestions from Google Suggest.

Step 4 – Want to do is listen to what people are saying in the comments and create content around that as well.

Look, comments are super important, people who engage with you matter. If someone takes the time to leave a comment, you should take the time to respond. Now, your response could be a blog post, it could be a podcast episode, it could be a video, it could just be that you respond to their comment but by helping people who are leaving comments, you're going to build rapport with them, your brand's going to grow and in the long run, it's going to create a huge, massive effect. Then, you want to reach out to the people personally who inspired you to create that content.

Step 5 – Is to do a podcast and interview tour. Here's what I mean, two things, one, you search on Google for podcast interviews with other people in your niche. You want to make a big list of all those people who are a good fit for you to also be on their show.

And of course, make sure you're also considering creating your own podcasts as well. When you're on all these other podcasts, you could promote your own podcast and get more and more regular listeners.

Step 6 – Interview other authority people in your niche.

If you want to be a huge personal brand, if you want to build up your brand and be well known as an authoritative figure more than most people, the quickest way to get there is to associate yourself with people who are already well known.

That'll help the content spread, that'll help you get more traction, that'll help you build out a brand. So, if you follow all that, your personal brand can go from zero to hero in no time.

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    33 Responses to Personal Branding How to Go From Zero to Hero in No Time

    1. Takniki Saar September 28, 2019 at 2:01 pm #

      From today onwards I will watch your daily video for sure…..you give a lot of great information

      • Neil Patel September 29, 2019 at 7:52 pm #

        I am glad you liked it!

    2. Alex Zubarev September 28, 2019 at 2:02 pm #

      Great video Neil! Step 2 – Document your journey, your struggles. ABSOLUTELY! people need to see your journey! After that document your WINS that will bring even more people into your TRIBE! Do you all AGREE??

      • Neil Patel September 29, 2019 at 7:52 pm #

        Yes!

    3. Explainer Stream September 28, 2019 at 2:02 pm #

      YOUR VIDEO HELPS ME A LOT IN MAKING MY VIDEOS.
      THANK YOU !!

      • Neil Patel September 29, 2019 at 7:52 pm #

        You are very welcome!

    4. Gautam Parmar September 28, 2019 at 2:04 pm #

      Thanks for the information

      • Neil Patel September 29, 2019 at 7:52 pm #

        You’re welcome, Gautam!

    5. Anand - Marketing and Entrepreneurship September 28, 2019 at 2:48 pm #

      These are some amazing tips, Neil! Ive found that a lot of people see success with a hybrid of focusing on niche topics but delivered in a vlog format.

      • Neil Patel September 29, 2019 at 7:53 pm #

        Thanks, Anand!

    6. Sameera Stefania September 28, 2019 at 3:11 pm #

      Very Helpful ! I am a new Youtuber, I have even just created a youtube channel and your video is very informative

      • Neil Patel September 29, 2019 at 7:53 pm #

        Best of luck!

    7. La Octava Letra - Marketing Digital September 28, 2019 at 3:35 pm #

      Cool, would you be interested in a 2min interview for my YouTube Channel?

      • Neil Patel September 29, 2019 at 7:54 pm #

        Send an email to grant @ neilpatel.com to set it up.

      • La Octava Letra - Marketing Digital September 29, 2019 at 8:44 pm #

        @Neil Patel Awesome! You rock, as always. I just sent the email.

    8. Godfrey Abogo September 28, 2019 at 4:31 pm #

      Neil, you are great and smart, and I like you for that. As a young man always coming out with stuff to build both old and young entrepreneur.

      • Neil Patel September 29, 2019 at 7:56 pm #

        Thank you, Godfrey!

    9. Omario September 28, 2019 at 5:47 pm #

      Notice he’s not screaming anymore? Someone been listening to his viewers

      • Neil Patel September 29, 2019 at 7:56 pm #

        I always listen 🙂

    10. anjan sarkar September 28, 2019 at 7:08 pm #

      Nail come up with another great video,thanks Mr. perfect

      • Neil Patel September 29, 2019 at 7:57 pm #

        Thanks!

    11. Joshua Cyr September 28, 2019 at 11:17 pm #

      Neil you are a genius, I have learned so much from your videos, you are very talented.

      • Neil Patel September 29, 2019 at 8:03 pm #

        Thanks, Joshua!

    12. ED Abrh September 28, 2019 at 11:50 pm #

      Thanks, man, Great Blueprint to achieve the ULTIMATE PERSONAL BRANDING!

      • Neil Patel September 29, 2019 at 8:04 pm #

        You are welcome 🙂

    13. Learning All Time September 29, 2019 at 3:19 am #

      Thank you for sharing with this tips.

      • Neil Patel September 29, 2019 at 8:07 pm #

        Happy to help!

    14. Alex Burbidge September 29, 2019 at 6:06 am #

      Hi Neil, great video do u think Facebook ads work for services like health and safety consultancy. It’s more B2B? You didn’t talk about LinkedIn.

      • Neil Patel September 29, 2019 at 8:07 pm #

        They can work if you have the right offer and are targeting the right audience. Worth testing out for sure.

    15. POLY CLASSES September 29, 2019 at 1:55 pm #

      New information to get the right insights about personal branding. Thank you.

      • Neil Patel September 29, 2019 at 8:11 pm #

        You are very welcome!

    16. Sony Max Movies September 29, 2019 at 3:29 pm #

      Hey Neil, Pleaseeee make a video on creating Affiliate e-commerce store.
      Thanks

      • Neil Patel September 29, 2019 at 8:11 pm #

        I appreciate the suggestion!

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