The Best Marketing Strategy Produces the Worst ROI

People love measuring marketing. Everyone loves Google Analytics. Everyone loves Google Data Studio. If you spend a dollar, you want to make more than a dollar, right? But if you focus your marketing efforts only on things that produce a direct ROI, you'll struggle to build a multi-billion, if not even a multi-million dollar business.

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Here's how you can grow your brand. It all starts with the rule of seven. When someone sees or interacts with your brand seven times, they're much more likely to evangelize it. So I'm going to give you some tips that'll help you with the rule of seven.

The first is, leverage all the major social networks out there. Facebook, Twitter, Instagram, LinkedIn, the list goes on and on. Whenever you're posting content on one, you can post on another. You are probably watching this video on either YouTube, LinkedIn, Twitter, Instagram, or TikTok. Can you guess what's familiar with this video? It's the same video pretty much on all the channels.

On the flip side, if you don't do that, you're not going to get as many eyeballs. Now, another channel that you can end up using to help with that rule of seven is email marketing. When someone goes to your website, collect that email. I have another video that I talk about here, email list is that ATM, that digital ATM. Every time you send out an email, you can make money.

So collect those emails. It is true, it's one of the best marketing channels, and it's a great way to keep being in front of that audience so you can get there seven times. Another channel for you is SEO.

Create blog content, that text-based content. By creating that text-based content, when people do searches, they'll find you. Maybe you can also convince them to be on your email list and then get them back. And then from emailing, you can ask them to follow you on the social web.

Then I would also start collecting phone numbers, follow up via text message. People open up text more than they open up email.

Another channel that I love is push notifications. Through browsers, people can click a button and subscribe and then you can send them a notification. The click-through rates aren't as great but it still helps with the rule of seven. In essence, think of most marketing channels, whether it's paid advertising, or organic or non-paid, leverage as many as possible.

Heck, you can go live on social media, you can create a podcast, it's up to you, but the more channels you leverage, you're going to more likely get in front of your target audience seven-plus times.

Now, keep this in mind, don't add all the channels at once. Do them slowly or else you're going to burn yourself out. When you're creating content for social, republish that content on most of social profiles that it works on so then that way, you're getting the most out of your content.

► If you need help growing your business check out my ad agency Neil Patel Digital @

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    27 Responses to The Best Marketing Strategy Produces the Worst ROI

    1. Cars Supercars May 28, 2022 at 2:25 pm #

      *Nike*
      *MasterCard/Visa*
      *BMW*

    2. Yathish K m May 28, 2022 at 2:28 pm #

      Great content sir

    3. A markiting May 28, 2022 at 2:32 pm #

      Right branding is the most important thing in the market, but branding is more than logo and marketing strategy. ITS THE ability to build self awareness in the market and more

    4. Yareli Estrada May 28, 2022 at 2:39 pm #

      Is it good to fill up your web page with a lot of content? Because I feel like most people just want you to get to the point of what they are looking for? So I’m a little confused on that. Should I create a lot of meaningful content with tons of keywords or should I make it short? Will that help my GMB listing as well? I’ve started to add my business anywhere and everywhere I can promote it so hopefully that helps!

      • Hafsa Usmani May 28, 2022 at 2:42 pm #

        Same question! I got high quality and quantity content for my client’s air purification website. And even though my pages are ranked on top and I get traffic, I don’t get enough revenue.
        Can it be because of a lot of content?

      • EmJayEl May 28, 2022 at 3:43 pm #

        ​@Hafsa Usmani you’re giving people too much to do and think. run traffic through a specific funnel geared toward selling.

      • Hafsa Usmani May 28, 2022 at 5:12 pm #

        @EmJayEl any tips on how to do that?

      • EmJayEl May 28, 2022 at 6:39 pm #

        @Hafsa Usmani pick your best product and create a single offer page geared around just that product. Don’t make it complicated. If it’s a product that is something people need more than one of, perfect! Don’t make people see an offer, add to cart, then go to cart page and then to checkout page in order to give you billing info. Have it all on one page. If they buy one, on the next page after purchase, offer them 1 or 2 more of the same thing for a discount. If it’s a single item that having multiple is useless, on that 2nd page offer them the complimentary product. But not before they have bought the first. If they buy the first and not the complimentary, offer it to them again on the next page but at a discount

    5. Sir Chogyal May 28, 2022 at 2:41 pm #

      But here’s how you can grow your brand. It all starts with the rule of seven.

    6. andy andy May 28, 2022 at 2:54 pm #

      Thank you

    7. Anatolii Ulitovskyi May 28, 2022 at 2:55 pm #

      Neil, thanks for the valuable and always useful information and advice!

    8. Jacob Bott May 28, 2022 at 3:04 pm #

      Despite the economic downturn,I’m so happy☺️. I have been earning $ 60,000 returns from my $7,000 investment every 13days.

      • Peter Brandt May 28, 2022 at 3:35 pm #

        That’s 100% true ✅ Please how do I start trading with her?..

      • Mikewills May 28, 2022 at 3:38 pm #

        Thank you for this. Will definitely reach out to you for this. Will definitely reach out to her now. Thanks again .

      • George Miller May 28, 2022 at 3:39 pm #

        I just looked her up on google and she’s a licensed broker, I am contacting her right away, thanks.

    9. Mario Beky May 28, 2022 at 4:04 pm #

      Neil the Man, once again straight to the point. Simple, subtle but ever so powerful advice. Who knows how to do it, who lasts in the long run gets to see the results. THANK YOU NEIL!!!

    10. Everything Ornaments May 28, 2022 at 4:14 pm #

      Hmm…so are you saying basically do not focus so much on ROI, and focus more on building a strong brand? Invest in the brand and ‘they will come’?
      That is a little scary, but it makes sense. Thanks Neil! Great vid.

    11. Aurobindo Ghosh May 28, 2022 at 5:13 pm #

      ans you need to stop advertising for elon musk if he is not paying you

    12. Drew Gallagher May 28, 2022 at 5:32 pm #

      dont forget retargeting

    13. Updul Hakim May 28, 2022 at 5:40 pm #

      Please can I chat with you private…I always follow your content..I want to chat with you

    14. Real Estate with Sally May 28, 2022 at 6:12 pm #

      Thank you so much for sharing.

    15. Fucked Up! TV May 28, 2022 at 7:06 pm #

      What’s your opinion on google ads, is it worth it?

    16. Mark Storer May 28, 2022 at 9:21 pm #

      I’m actually tired of worrying about stocks stuffs..it’s driving me nuts these days, I think cryptocurrency investment is far better than stock

      • Gray Jackson May 28, 2022 at 9:47 pm #

        @Patricia fennel Directly on wats’app

      • James Willfred May 28, 2022 at 9:50 pm #

        @Gray Jackson Same here is four months now I started investing with her and it’s been good experience

      • Vicky Georgiadis May 28, 2022 at 9:52 pm #

        How much exactly does she make if you trade with her, don’t mind me asking

      • Christian lake May 28, 2022 at 9:54 pm #

        Who is this Mrs Elizabeth Gouveia everyone is talking about and how do I reach her?

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