A Simple Hack to Generating 93% More Ad Revenue

Today I'm going to share with you a simple hack to generating 93% more ad revenue.

Google Optimize:

Now this hack works extremely well. I've tested it on a lot of websites, some websites I'm seeing even a bigger increase from this hack. Some websites I'm seeing a little bit less. But when you average it out, the industry is getting roughly 93% more ad revenue from this hack. And I bet you you're not using it at all.

So how do you make money from your publishing website right now? Well, you probably make money through AdSense. And if you know me, I'm not a huge fan of AdSense. But if you run AdSense along with other display ads, it actually is a very good strategy, as long as you're using the right optimization and testing.

But if you want to do really well with AdSense, or any ad format out there, it takes a lot of testing. And as a publisher, this is why you have to perfect everything when it comes to your ads. Because if you don't, advertisers aren't going to keep bidding more money for ads on your site. And if they don't, then you're not going to make that much cash.

And if you make sure your experience is great, you can decrease your bounce rate, which in turn will boost your SEO as well. If you create a terrible experience and you just shove ads everywhere, and people don't like it, and they bounce away, it's going to screw up your bounce rate, your page level experience, which in turn is going to decrease your rankings in the long run.

So let's go over how you can optimize your ads and some of the variables that you control, and some of them that you can't. So when you're running A/B tests the real simple approach is pretty much you're comparing one variation to a other. You're comparing how a ad spot in one location may do better versus a different one, or how a ad size in one area is doing better or worse than a other. And you're tweaking these things to see which variation is going to cause you the most lift, and that's the one that you eventually end up rolling out and making permanent, because that impacts your revenue in the long run and makes you more money.

Keep in mind that ads have the ability to dilute other ads. As I mentioned earlier, advertisers adjust their bids. Now in a study by Ezoic, it was found that publishers that optimized for CPMs, their revenue often went down.

So why is this? Well ads impact the performance of other ads, and ad bids get adjusted over six to eight week periods. And that's why I mentioned when you're running your tests you want to run them for a few weeks, more than a few weeks technically.

You want to run them for usually a month to two months because within that period you're going to start seeing bids getting adjusted. So what I end up using is this tool called Ezoic. I've been using it for a while now. It's a good software. It uses artificial intelligence and machine learning to optimize base on a lot of different data points. So think of it this way, when I'm optimizing my own website I end up having visitors.

They take literally billions of pieces of data, and I literally mean billions of pieces of data. And then from there they automatically start optimizing.

So Ezoics main purpose is when you end up running your tests that can take you months if not a year, if you're doing everything manual, and keep in mind it's not about just how fast you move, it's also about how many visitors you have.

What they do is they take data points across all the different websites in your category, and even in other categories. They look at all the different visitor types, what you have, what other people have, they get all these data points. And instead of it taking weeks or months, it does it literally in minutes, because they already have this data on what's working, and what's not working.

So in essence, what they're doing is their ads are set up on a per visitor basis meaning ads will be delivered depending on the person who's visiting your site and looking at them. And it takes into account user experience, which is very, very important.

The big takeaway I have for you is when you're optimizing for ad revenue, don't just optimize for income, optimize for revenue, and user experience.

And you can do that in many ways. You can do that an automatic ways through Ezoic, or you can try to do it manually. And of course, time is money.

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    32 Responses to A Simple Hack to Generating 93% More Ad Revenue

    1. BBC Hindustan October 19, 2020 at 2:08 pm #

      I want you to get back to your older version (face cam)

      • Neil Patel October 19, 2020 at 4:39 pm #

        It’s hard to get studio time with Covid going on, hopefully soon I can get back 🙂

    2. Nikhil Maheswari October 19, 2020 at 2:09 pm #

      Why Google Adsense is not giving approval in lockdown. please help Neil bro

      • Neil Patel October 19, 2020 at 4:39 pm #

        They should still be giving approval. I’d try reaching out to Google Ad Support if you’re having trouble.

        You should check out Ezoic in the meantime!

    3. Raquel Torres October 19, 2020 at 2:11 pm #

      You are so right, managing test variables correctly is sooo important to get real results, this is sometimes overlooked!

      • Neil Patel October 19, 2020 at 4:39 pm #

        It’s very important!!

    4. Debated October 19, 2020 at 2:16 pm #

      I love your videos! I started my channel on social and political issues over the summer and without your videos I would still be stuck at 10 subscribers!

      • Neil Patel October 19, 2020 at 4:42 pm #

        I’m glad I could help 🙂

    5. Neil Patel October 19, 2020 at 2:19 pm #

      Do you run AdSense on your website?

      • bomb2060 October 19, 2020 at 3:37 pm #

        Yes, i do. But in the last one month, I only made $7!

      • Jithendar Dharmapuri October 19, 2020 at 6:01 pm #

        Yes, we do 🙂 thanks for your tips. I tried ezoic apart from earnings it was effected on site load time. what about mediavine and others? Have ever tried personally or with your clients?

    6. BL Digital Enterprises October 19, 2020 at 2:27 pm #

      I Just Absolutely Love your Content and Insights…you have a way of making me feel very confident.. and trust worthy of the entire Digital Marketing Ecosystem…

      Thanks Neil I appreciate you and one day we will meet…but first I need to execute on the information of Gold Nuggets you drop in addition, turn around my Digital Marketing Agency

      • Neil Patel October 19, 2020 at 7:51 pm #

        You are so welcome 🙂 I’m so glad you’re finding my content helpful, friend.

    7. SEO Tools TV October 19, 2020 at 2:28 pm #

      Webmasters often fail with AdSense because they are trying to monetize without a massive audience. Deserve a loyal audience first and only then set up AdSense or click funnels. Thanks for your video. I also share value in my videos to help and support the audience.

      • Neil Patel October 19, 2020 at 7:51 pm #

        Also, AdSense often fails because publishers aren’t optimizing for specific audiences. Ezoic helps with that 🙂

    8. Amron silva October 19, 2020 at 2:34 pm #

      Adsense is an Great source if you have great traffic on your website
      Thank you so much neil for this valuable video, i have learnt a lot from you and will never stop learning from you.
      U have been an gift for each and everyone

      • Simply Cardboard October 19, 2020 at 3:41 pm #

        Yes indeed, I just Subscribed you

      • Neil Patel October 19, 2020 at 4:02 pm #

        Glad it was helpful! 🙂

    9. The Facts File October 19, 2020 at 2:35 pm #

      Yes i am running adsense in my blog with 1 year but still i am not reaching with minimum payout although my everyday organic traffic is more than 1000 pageviews

      • Neil Patel October 19, 2020 at 4:03 pm #

        Try using Ezoic 🙂

    10. New Era October 19, 2020 at 3:11 pm #

      Thanks for being a blessing and sharing you’re amazing, Neil! To everyone reading this I hope something amazing happens for you today!

      • Neil Patel October 19, 2020 at 4:04 pm #

        Same to you!

    11. Mike Haydon October 19, 2020 at 3:12 pm #

      I switched from Adsense to Ezoic. Making a lot more money now.

      • Neil Patel October 19, 2020 at 4:04 pm #

        That’s awesome, Mike 🙂

    12. Vinod Trivedi October 19, 2020 at 3:21 pm #

      Hey Neil I’ve been searching on the internet regarding your bio and I’ve got to know that you are an angel investor and digital entrepreneur now.
      So, could we expect to see you in Forbes list in future? Do, you give credit to blogging for this?

      • Neil Patel October 19, 2020 at 4:04 pm #

        I’ve been in Forbes already but hopefully I can make it again in the future 🙂

    13. Omar Alshaer October 19, 2020 at 4:21 pm #

      I have every day 5000 views from Facebook but adsense pay to me only 5 dollar!!

      • Neil Patel October 19, 2020 at 7:42 pm #

        You should definitely try using Ezoic to help increase your revenue 🙂

    14. Aaron Bogle October 19, 2020 at 7:05 pm #

      Awesome video Neil! I started my own SMMA and closed a $2,000 a little bit ago (posted how I did it on my channel) Now thanks to your tips Im sure I can get him great results! Keep up the awesome content!

      • Neil Patel October 19, 2020 at 7:49 pm #

        Nice work! Congrats on the close 🙂

    15. zaveedh ali mouhammed October 19, 2020 at 8:59 pm #

      Nice informative sir.Will Ezoic give direct approval without Adsense approval ?? What is the minimum criteria for ezoics approval sir ?

    16. LegenDARIE October 19, 2020 at 9:27 pm #

      I mean, is there any value in doing a/b testing on ad sizes when AdSense delivers ads responsively?

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