CRO Best Practices – Part 1 – Free Conversion Rate Optimization Course by Neil Patel – CRO Unlocked

Today is another day of CRO unlocked. Today we're going to be going over CRO best practices. The key to CRO is iteration. You're not going to do a test and find out that you doubled your conversions. That's very, very rare. It happens, but once in a blue moon. Typically it's a lot a little things that add up that truly help you optimize your conversion rate. The big secret is, one test at a time per step within your funnel.

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So for example, if you have a pricing page, you don't want to run two to three tests at a time on that exact pricing page. But you can run a test at a time, one on your pricing page, maybe one on your contact page, maybe one on your homepage, and that's fine, assuming you have enough traffic.

So that way you can get to statistical significance quick enough. And you ideally want to start with very simple tweaks. And then from there, get into more drastic changes if you can't continually get more wins, right? So once you stop getting wins from the simple stuff, that's when you want to go into drastic changes. The key pages to optimize. Well, there's quite a few, and I'm going to cover some of them in a bit.

But when you think about the key pages to optimize, I'm not just talking about SEO. And your sales process is not as simple as just getting traffic and then it drives revenue. It more so looks like this where there's a lot of different points from emails to ads to upsells, and the list goes on and on. But funnels and sales process are complicated no matter what, if you're in B2B or B2C.

So, if I were you, there's a lot of pages that you could optimize, anywhere from your about page, to your key product details pages to your exit pages, your main landing pages, your conversion asset pages. There's a lot of pages.

And as you can see, I'm not just doing step one, two, three, four, five. There's not necessarily an order on which page is more important than the other because every website is different. If you get 10 times more traffic to your checkout page than you do to your contact page, you probably want to start with your checkout page when it comes to optimization before your contact page.

When you're thinking about conversion optimization, keep in mind, people who are buying from you are human beings. Figure out what appeals to them.

Now I want to get into a pricing example because pricing can really impact your revenue, even the simplest and littlest tweaks. So when you're thinking about your pricing, think about what is more appealing to people. And $9 is more appealing to $10.

There's also a lot of conversion points within your sales process. And I showed a little bit about that above in the previous few slides when I broke down that sales process and how there's emails and different trigger points. But a few of them to start off with are your ads, your landing pages, your offers, your emails, your upsells, easy things that you can love when it comes to conversions.

When you think about people, they have different sides to their brain. Are they logical, more emotional, and you want to try to appeal to both sides, not just to one. So then that way you can maximize your conversions.

And another thing that I love doing is leveraging exit intents because people are leaving your website. It's a question of where are they leaving and how can you maximize your sales from that?

And when you're running split tests with things like your exit and tamp, you'll find that some variations have more conversions than others or less, but it's all about testing.

So how do you make your marketing work better for you? Well, first off, you don't need things to be that good. Your conversion rate doesn't need to be that amazing.

Think about the Terra example I did in the previous lesson, where it's just a lot of little tweaks over time, and that's how you win, that's how you build a big business. You'll never be as good as you want. You'll never be perfect, and that's okay. And you should have the mindset that you can improve and be better, that's how you win. And just keep trying to raise the bar over and over.

It's all about progressive optimization. Just one optimizable step in your sales process can have a huge impact in your revenue. And that's what we're going to help you with throughout this course.

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    22 Responses to CRO Best Practices – Part 1 – Free Conversion Rate Optimization Course by Neil Patel – CRO Unlocked

    1. Become Yoga School April 29, 2021 at 2:01 pm #

      Love these tips. Thanks!

      • Neil Patel April 29, 2021 at 2:28 pm #

        You are so welcome!

    2. Sanjay Solanki April 29, 2021 at 2:02 pm #


      • Neil Patel April 29, 2021 at 2:28 pm #


    3. Vinod Trivedi April 29, 2021 at 2:10 pm #

      Sir, when should a person start to build backlinks and which strategies should use first?

      • Neil Patel April 29, 2021 at 2:29 pm #

        You can start building backlinks right away 🙂

    4. Vinod Trivedi April 29, 2021 at 2:12 pm #

      Sir, what is micro niche and a new blogger should start with micro niche and then expand to other topics?

      • Neil Patel April 29, 2021 at 2:28 pm #

        A micro niche is a business offering that is very specific.

      • Neil Patel April 29, 2021 at 2:29 pm #

        Also yes, you can do that 🙂

    5. Vinod Trivedi April 29, 2021 at 2:13 pm #

      When to outsource content and how it could help to get rank faster on Google.
      Can I hire expert medical writers to get authentic content?

      • Neil Patel April 29, 2021 at 2:29 pm #

        You can outsource right away 🙂

      • Marco Pagnutti April 29, 2021 at 5:13 pm #

        In case of multilanguage content, I warmly suggest the content gets the closest engagement to the source language also in the target one. Furthermore, make sure a key words assessment is performed in the target market/language. Otherwise, the content may not necessarily gain the similar engagement and results.

    6. Akhil Madikanti April 29, 2021 at 2:29 pm #

      I appreciate your work, Neil. You’re so good at marketing.

      • Neil Patel April 29, 2021 at 2:30 pm #

        Glad you think so!

    7. Kristopher Mancini April 29, 2021 at 2:56 pm #

      neil you’re an indian god

    8. Binod Sir April 29, 2021 at 3:04 pm #

      According to you, what would be better to work on? A normal website or an authority blog?

    9. J April 29, 2021 at 3:39 pm #

      neillllll, the world can’t thank you enough for what you do!

    10. Banda SrIkanth April 29, 2021 at 3:47 pm #

      Sir can u explain the how to create single page landing page

    11. Gordon Mware Gaming April 29, 2021 at 4:55 pm #

      Neil patel is the man. I have learned a lot from this guy.
      Make sure to follow his facebook page for actionable digital marketing tips.

    12. Gordon Mware Gaming April 29, 2021 at 4:55 pm #

      Neil patel is the man. I have learned a lot from this guy.
      Make sure to follow his facebook page for actionable digital marketing tips.

    13. prasanth April 29, 2021 at 6:13 pm #

      I am curious to learn with your company.can u provide any jobs in your company?

    14. Super Overdrive April 29, 2021 at 8:55 pm #

      An interesting one: If you were launching a $199 course Neil, and promoting solely through an email list, how many subscribers would you aim to get before launching to get atleast 100 sales regardless of the industry? And what would you think the conversion rate could potentially be based on your insights?

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