Here’s an Ad Hack That Will Produce Instant Sales

Here's an ad hack that will produce instant sales. It doesn't matter if you're in B2B or B2C, this works. It works so well, I've been using it for over five years and I haven't seen a slowdown from it. And best of all, it's responsible for 6% of my sales. I know that sounds small, but every little bit adds up. And there really isn't a silver bullet in marketing. You have to combine multiple tactics to get the results you want. So what is it, Neil? Well, it's a unique form of remarketing.

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Now, here's how most people use remarketing. And if you're not familiar with it, you'll understand. When someone comes to your website, let's say your homepage, and they don't buy. Most people will re-market that visitor. That means they have a pixel on their website through Google or Facebook. And they're saying, hey, whenever they're on Google or Facebook or any of the properties they control, show them an ad for my business again. And then someone clicks on that ad. And then they go back to your homepage.

What's wrong with that though? Well, if they went to your homepage, and it didn't convince them to buy, sending them an ad that goes back to your homepage most of the time won't convince them to buy. They already saw everything on your homepage and didn't care. So sending them back usually doesn't work 99% of the time. Now here's how I do remarketing. And it's a big twist. And this video is short and to the point, because if you just go out and implement it, you're going to get results.

Look, if someone visits your homepage, or product page, or whatever offer page that you have, you have copy that tries to convince them to buy. That copy is either logical or emotional. Right, it has either facts and data or it has a story that tries to appeal to their emotion and convince them to buy. Sometimes you have a little bit of both.

So what I do is if my product or service or landing page was data-driven, logical with facts and data and they didn't buy, I then show them a remarketing ad that is emotional and then sends them to landing page that sells that same product or service, but uses emotion to persuade them. Because if logic didn't persuade them to buy, maybe emotions will.

On the flip side, if someone first comes to my website and they land on a product or service page that uses emotion to sell, and they weren't convinced to buy, I use a remarketing ad that has data and logic and stats that then convinces them to buy. And the ad drives them to landing page that has all that data and stats and testimonials and proof points that says, hey other people are satisfied, you will be too and here's all the data that shows why.

So when you do that, you're much more likely to generate the sale because you're switching up your pitch. In other words, if someone came to your website they didn't purchase the first time, you can't get them back to your website and use the same pitch all over again. Well, technically you can, but it usually doesn't work because it didn't work the first time. You got to switch it up and try a different type of pitch. And that's how you make remarketing ads work.

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    23 Responses to Here’s an Ad Hack That Will Produce Instant Sales

    1. IShan Sharma May 26, 2022 at 2:13 pm #

      Hey neil which is best domain in digital marketing marketing automation or PPC

      • Neil Patel May 26, 2022 at 2:39 pm #

        I wouldn’t say there is one best domain. It depends on your market.

    2. andy andy May 26, 2022 at 2:14 pm #

      I like thank you Sir.

      • Neil Patel May 26, 2022 at 2:38 pm #

        You are most welcome

      • andy andy May 27, 2022 at 3:44 pm #

        I’m glad

      • andy andy May 27, 2022 at 3:45 pm #

        Thank you

    3. Aurobindo Ghosh May 26, 2022 at 3:42 pm #

      this is why people liked to see an advertisement before computers became consumer products

      • Neil Patel May 26, 2022 at 5:51 pm #

        Interesting point!

    4. Sherifa Nakalema May 26, 2022 at 3:43 pm #

      That was great! Yes change up the message! Always great content Neil! Thanks

      • Neil Patel May 26, 2022 at 5:54 pm #

        No problem, Sherifa!

    5. Fucked Up! TV May 26, 2022 at 4:13 pm #

      Very good content, keep it up

      • Neil Patel May 26, 2022 at 5:54 pm #

        Thanks, will do!

      • Fucked Up! TV May 27, 2022 at 6:23 am #

        @Neil Patel Thanks. Can you do a video or some videos explaining how to use google ads or the benefits?
        That would be very appreciated.

    6. Anatolii Ulitovskyi May 26, 2022 at 5:50 pm #

      The main reason why companies are not using this form of remarketing is because they don’t have the budget or resources to do it in a reliable way. The other reason is that they don’t want their clients to find out about them, which would cause a loss on their reputation and brand name.

      • Neil Patel May 26, 2022 at 6:03 pm #

        I’m not sure what you mean when you say that they don’t want their clients to find out about them. Can you elaborate?

      • Anatolii Ulitovskyi May 27, 2022 at 1:47 pm #

        @Neil Patel Yes, I didn’t use the right word, I meant that the other reason is that they are most likely afraid that their customers will find out about them, which in theory could damage their reputation and brand name. Because there is always a risk.

    7. Kiran bhai May 26, 2022 at 8:29 pm #

      Excellent information neil sir

      • Neil Patel May 27, 2022 at 2:48 pm #

        So nice of you 🙂

    8. Josh Montgomery May 26, 2022 at 8:39 pm #

      This is a great tip! I’ve noticed that you have been adding the full transcripts in the descriptions, is that recommended for SEO?

      • Neil Patel May 27, 2022 at 2:50 pm #

        Yes, it helps to have those keywords so that YouTube can determine what your videos are about 🙂

    9. Dante May 27, 2022 at 12:33 pm #

      The interesting thing about marketing is there doesn’t seem to be anything “new” in this. But thank you for you providing the world with free digital marketing advice!

      • Neil Patel May 27, 2022 at 3:17 pm #

        It’s not new but its a hack that not everyone may know 🙂

    10. I am Creative May 27, 2022 at 7:11 pm #

      Hello Neil Sir I want to Become Next Level In Marketing & DIgital Marketing like you Please Refer to Some Books which are relevant today world?

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