Here’s Why I Don’t Blog As Often as I Used To

Here's why I don't blog as often as I used to. Did you know that I used to blog daily? Literally, daily. I used to post at least one blog post a day, and if you think that's crazy, at one point, I got so into blogging that I used to post roughly four times a day during my peak, but here's the thing. Can you guess how many blog posts I write now?

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Maybe one a day, or three a week? Nope, I just blog once a week. That's it. Roughly four to five posts a month, depending on if there's four weeks in a month or five weeks in a month. But here's the thing, even though I only blog once a week, I spend more time creating other forms of content. I create three long form video content pieces that are roughly five minutes long each week. I create seven short form videos that are roughly 30 seconds to minute long each week. And I create a podcast episode each and every single day, that's around five minutes long.

Now my team, they also create two to three image based content pieces each week. And I create a webinar once a month. Now, with some of these content pieces, I'm not actually doing them daily, like with my podcast, I do them in batches, so I'll do 10 at once.

With my longer form videos, that are still short, technically, around five minutes, I do them in one sitting for the whole month. For the short form videos, same thing, I do them in one batch for the whole month. But nonetheless, I'm still creating a lot of content.

So even though I'm blogging less these days, I'm spending my time creating other forms of content. Why you may be asking, because it's less competitive. My YouTube channel gets roughly 640,000 views a month. Why? Am I the best marketer in the world? No, I can always learn more and improve. There's just not many competitors. As for podcasting, my podcast gets over $1 million a month, and it's easy. Why? Because there are only 2 million podcasts in the world according to EarthWeb.

That's not that many, when you consider that there are Billion blogs, that's a Billion with the B. So should you keep blogging? Yes. And maybe it should be more than once a week, if you don't have hundreds of pieces of content already, but you should spend more time creating content on other platforms over blogging, such as YouTube or LinkedIn or even Facebook. That's the secret to my content marketing these days.

Look, look for the popular channels, whether it's YouTube, which is the second most popular search engine after Google, funny enough, Google owns YouTube, or whether it's Facebook, one of the most popular social networks, if not the most popular social network , because they own WhatsApp and Instagram.

If you look at the channels that aren't as competitive, whether it's TikTok or whether it's Instagram or whether it's LinkedIn, and you leverage them, yes, their audience may not be as big as Google, but the audience is big enough and there's very little competition, so you can actually get your content seen by a lot of people without struggling or having to spend a lot of money on advertising. And you can do really well with less effort.

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12 Responses to Here’s Why I Don’t Blog As Often as I Used To

  1. one delish July 2, 2022 at 2:01 pm #

    Nice video thanks for sharing!

  2. Manoj Maity July 2, 2022 at 2:04 pm #

    1 blog per 7 people

  3. Sir Chogyal July 2, 2022 at 2:17 pm #

    Interesting! We must leverage other platforms to reach our content to more people.

  4. andy andy July 2, 2022 at 2:30 pm #

    Thank you

  5. Gantry Crane July 2, 2022 at 3:29 pm #

    Blogging is hard. I have it built and it’s all ready to go. Problem is that I don’t know what to blog about.

  6. Kiran bhai July 2, 2022 at 4:20 pm #

    Superb and very important information neil sir.
    Thanks

  7. Aurobindo Ghosh July 2, 2022 at 4:35 pm #

    just say that to they told you to stop filling up servers and data centres with same redundant content

  8. A MARKETING July 2, 2022 at 4:53 pm #

    your right its less competitive ,and with that you creat also you audience

  9. UK & US Finance & Tax Tips July 2, 2022 at 5:42 pm #

    Great video. I agree about YouTube videos over blogs

  10. Cars Supercars July 2, 2022 at 5:56 pm #

    I am not disappointed and keep trying to pitch you.

  11. Arushi Garg July 2, 2022 at 8:54 pm #

    Hiii,
    Have a few questions.

    Confused a bit in niche. Still a beginner, because I have watched so many videos, and there is almost everything in digital marketing.

    Want to understand the process of choosing a niche?

    How do I decide my niche.
    Is digital marketing niche different from Industry niche?
    Any process which will help me understand the profitable trends that are still left for people to research, and I can leverage it.

    What are the best sources where I can find unique content?

  12. Abubakar Salisu Abdullahi July 2, 2022 at 10:27 pm #

    Really great piece. I can tell you put a lot of effort into it! I think your content is great and it could be used for content planning.

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