Build Your Instagram Profile The Right Way – Module 1 – Lesson 1 – Instagram Unlocked

Today is the second lesson in going from zero to 100,000 Instagram followers, and I'm going to be focusing today's lesson on setting up the perfect Instagram profile. So let's dive right into your Instagram profile.

StoryArt (Android):
StoryArt (iOS):

First, you got to look at the Bio Link. You know, anytime you have a profile, whether it's a personal or a corporation, you can add a link to your website, to your blog, whatever it may be that you really want to end up pushing. You want to make sure you include a link.

One thing that I like doing within my profile is, I like driving people to lead capture forms. So I may have a specific URL and drive them to a landing page, like a whitepaper or a deal page. I look at this link as the main profit center for my Instagram profile.

So just an overview on the bio layout. You know, you can end up putting your name, your company name, from there, you end up breaking down who you are, a little bit about you, and, of course, the link as well.

One thing to know on Instagram, and this is my favorite source to drive conversions other than the Bio Link, is stories. It's a great way to get engagement, visibility for your content. And, of course, if you're selling anything, you can tell people to swipe up in your story, and that'll drive them to your website.

One thing that you should recommend doing, or I recommend that you do, is create Story Highlights. Whether it's to drive sales to something or getting people to swipe up, or it's just for people to see something specific that you think that they'll really like.

Another thing when you're using stories and posts, hashtags are super important too. So you can use tools like Ubersuggest to go and find out what's popular out there for keywords and just use them as hashtags on Instagram, and you'll find that that'll help increase engagement, followers, strengthen your brand, your reach.

If you're getting all those views from using the hashtags, creating amazing content, you'll also want to use call to actions, so then that way people can get in touch with you, people can buy your products and services. So have a call to action. Directing people what they should do next is super important. If you don't direct them, don't expect anything.

And if you want extra engagement, consider creating content themes. A lot of Instagrammers make the mistake of having too many themes with their page. You don't want to have too many themes. You just want to have one theme.

The one thing I would recommend is, if you're a personal brand, every once in a while, put in images that are personal. Especially, if you have a theme that doesn't involve your own life. Because a lot of people are using Instagram to connect with you, the individual, so sharing that at least in stories will help out.

Content calendar is a great way to have all your content organized, so that way you know when you want to post what. It's not last minute. It's more strategic. So that way you can get the results that you're looking for.

If you're wondering what that looks like, the image on the right side, this is from later, this helps you create a content calendar so you can plan everything out. It's beautiful, and that way you can plan on not just what you're going to post when, but what's your end game? What results are you looking for? Are you just looking for engagement for the sake of it? Are you looking for revenue? Are you looking for sales? Are you looking for more leads? And you can plan that all out.

The main benefits of doing this is that it keeps you organized and on track, keeps you consistent, keeps your audience engaged because once you stop posting content, it's hard to get them back and get them to engage again, helps you keep track of your performance, and, of course, it helps you identify what content pieces are working and which ones aren't.

Some other tools is Sked Social. It's built-in content calendars. Preview, another content calendar. Later, Instagram scheduler. Ripl, crafting and measuring social media content.

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    30 Responses to Build Your Instagram Profile The Right Way – Module 1 – Lesson 1 – Instagram Unlocked

    1. 1.2k sub challenge before October September 17, 2020 at 2:06 pm #

      Neil was such a big motivation for me to become a youtuber…I am glad I was inspired by this man

      • Amir September 17, 2020 at 2:50 pm #

        Lol you also watch Neil Patel he is insane

      • Amir September 17, 2020 at 3:48 pm #

        @MrMome1612 you know what Niel Patel says “a man named MrMome1612 is not a very clever man”

      • Neil Patel September 17, 2020 at 4:26 pm #

        Thank you!

      • Neil Patel September 17, 2020 at 4:26 pm #

        I’m so glad to have inspired you 🙂

    2. Technical Umesh September 17, 2020 at 2:08 pm #

      Thanks Neil fo this amazing content.

      • Neil Patel September 17, 2020 at 4:26 pm #

        Glad you enjoy it!

    3. Akriti Singh September 17, 2020 at 2:11 pm #

      I was waiting eagerly for the next ….ND here it is ❤️

      • Neil Patel September 17, 2020 at 4:28 pm #

        Here it is 🙂

    4. serina delmar September 17, 2020 at 2:19 pm #

      Exquisitely articulate and helpful, as always, thank you!

      • Neil Patel September 17, 2020 at 4:29 pm #

        My pleasure, Serina!

    5. deepak nextgen September 17, 2020 at 2:24 pm #

      When posting other people videos on theme pages , is giving credit on caption is enough or i need to ask for permission for every video i post ??☺☺

      • Neil Patel September 17, 2020 at 4:29 pm #

        Giving credit should be enough but it’s always polite to ask 🙂

    6. Kate Tant September 17, 2020 at 2:24 pm #

      I’ve just started using Trello! I’d love a sneak peak of how you set up your content calendar board.

      • Neil Patel September 17, 2020 at 4:29 pm #

        Great idea!

    7. Olivier SM September 17, 2020 at 2:34 pm #

      Thanks Neil. This is great content as always.

      • Neil Patel September 17, 2020 at 4:32 pm #

        Glad you think so! 🙂

      • Olivier SM September 17, 2020 at 5:02 pm #

        Neil Patel Neil Patel I do. There are so many resources on SEO, growing channels, traffic etc… I’ve decided to focus on just two or three high quality sources – you being one of them. The number of areas one can focus on when heading into content marketing are extremely broad. Social media (and the competing social networks / ie strategies in that area alone), SEO, blogging, genuine networking, etc…). For a content creator looking to sell derivatives of his own content (presets, courses, etc..), once the product is in place, what’s the first area you’d recommend to focus on before tackling all the rest?

    8. SEO Tools TV September 17, 2020 at 2:37 pm #

      Many instagramers submit the link to the main page or some e-commerce. However, their users might not interesting to get there. I love Lois Vuitton’s example. Their link comes to the landing page similar with Instagram content.

      • Neil Patel September 17, 2020 at 4:34 pm #

        Yes the ‘Tap to shop’ method is a good one as well

    9. Shubham rawat September 17, 2020 at 4:10 pm #

      Neil how do we get that “shop now” button on your page at the bottom ?

      • Neil Patel September 17, 2020 at 4:38 pm #

        To enable the ability to feature products from the Instagram App:
        Go to your profile and tap.
        Tap Settings.
        Tap Business.
        Tap Shopping. …
        Tap Continue.
        Select a product catalog to connect to your professional account.
        Tap Done.

    10. agathiyan anuaga September 17, 2020 at 4:23 pm #

      Thank you for conduct this course, and kindly put video about how many type of insta business is there and which type of instagram business will help to make money high

      • Neil Patel September 17, 2020 at 4:39 pm #

        There are tons of different IG businesses, however on Instagram typically eCommerce will make the most money

    11. Vinod Trivedi September 17, 2020 at 4:45 pm #

      Where to put keyword to get effectively regular traffic. Traffic or conversion which is more important?

    12. You September 17, 2020 at 4:57 pm #

      Thankyou so much Neil, eargerly waiting for your next lesson.

    13. FLAME EMPEROR September 17, 2020 at 5:03 pm #

      Hii Neil sir, really need some advise.
      I am making a ebook on Instagram growth and that’s really full of value for the people starting out. The ebook will be really a low ticket offer like something around 2$ per copy. I don’t have any audience and will be running ads daily. If I make sure that the ad Designing, copywriting and Landing page optimization everything is so compelling than would i be able to make this thing work as it only costs only 1$ to run a ad for a day in India

    14. Dr. M. Shokri September 17, 2020 at 5:17 pm #

      Neil, you are just repeating everyone else is repeating. Get us something

    15. Ayush Bothra September 17, 2020 at 5:33 pm #

      Where’s the 1st one ?

    16. Sonam Rathore September 17, 2020 at 8:59 pm #

      Hi Neil. What is your opinion about including your location in Instagram Bio?

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