People often overlook this very simple, very easy way to increase their business’s profits: increase your prices. Most people tend to undercharge for their services, so try increasing your prices, as a test, and see what happens. Funnily enough, most people perceive something that is higher priced as being of higher quality, which can encourage […]
11 digital marketing tools when you have no team. I want you to try out these 11 useful digital marketing tools, especially if you have no team to help you out. Marketing has so many moving parts and it's expensive to hire people, especially because of that great resignation that ended up happening and people […]
To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to move more products and services and add value to your customers. Customers feel they are getting a great deal, as they are paying less than […]
It is easy to be overwhelmed with all the different new trends and ways to increase your sales… But the truth is, there are 5 simple ways to maximize your sales that you can start doing right now! Chapters 0:12 – Why your sales are low 1:02 – Secret 1 – Split Testing on Landing […]
How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them from a once off customer to a regular? Future-use coupons are one great strategy to employ to incentivize customers to make that next buy. So […]
The top five free websites to learn a new marketing skill. Before the pandemic, a lot of businesses were still in a position of completely ignoring online or digital marketing. And they just relied on foot traffic of people walking by the store. But once a pandemic started in lots of countries, they decided to […]
A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign up they often receive special discounts, invites to product launches, early access and other rewards. The benefit to you is that by offering incentives and […]
Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you […]
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So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will give them, which is a powerful motivator to encourage customers to buy. Your offer will have features (specifications) and benefits (the end result). In your […]
