18 Link Building Strategies (Templates Included) – Module 3 – Lesson 2 – Content Marketing Unlocked

Today I want to be covering more link building tactics. Link building's super important because without links, what you'll find is you won't rank that highly on Google. So it is one of the key necessary things that you have to do if you want the best rankings.

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Playlist – Content Marketing Unlocked:

I've built links to many sites over the years. Here's some campaigns on NeilPatel.com for some of my websites. As you can see, super effective, works, provide results. And if you keep doing it for years and years, you can really do extremely well.

And if you want to know what backlink count you have, go to NeilPatel.com/backlinks and put in your URL, and you'll be able to see your backlinks. If you want to put in your traffic, just go to Ubersuggest, put in your URL and you'll see your traffic over time, if you don't see it starting off. But you can always type in a competitor and see their data too.

Trust me, links are really important. And it is the key for long term rankings.

So what is link building? Link building is about acquiring new inbound links to a website from external websites. In essence, it's a way to build your brand, build your referring traffic. You're getting other websites to link to yours, which really boosts rankings. And it's what Google loves. And it's a huge part of the algorithm.

So let's go over the link building process, and there's quite a few steps. In the link building process, you need to confirm keywords and URLs, conduct link analysis, identify sites to contact, then conduct outreach, follow up, of course, get your links published and rinse and repeat the process.

And then when you have that list, you want to build an outreach list. You can also use the backlinks report on NeilPatel.com, put in any competitor URL or page, and you can see who's linking to it.

Create a list and that'll help you build that list that you need. Then you want to, of course, look for the do follow links. See if you look at that backlinks report, there's no follow and do follow. Do follow are the ones that pass juice that help you with your rankings.

And if you want to see the type of sites that link to your competition, that use good anchor text, go back to the Top Pages report in Ubersuggest, put in your competition. Click View All under Backlinks, and look at the anchor text. The ones that have rich anchor text with keywords are the ones that are probably more likely to link to you. And when they do link to you, it'll help boost your rankings in the long run because it's keyword rich. You also want to make things natural.

And you can hit up those websites and you can send multiple emails and followups and try to convince them to link to you. And that really comes down to the type of content you have. If you have shitty content, they're not really going to link to you that much. If you have great content, they're more likely to link to you.

And don't pay for links, it's too risky. It's frowned upon. Don't break the rules. You can also use broken link building. Here's a template that I use and you can just copy it. You can pause the video here and just copy it. Here's follow up message templates that I use. I'm not going to go and bore you to death and read it line by line. But you can just follow it, pause the video here, capture it and just make sure you use it.

Or, of course, you can just go to NeilPatel.com/training and click on "Content Marketing Unlocked," week three, video two, underneath there you'll find the link building templates. Now pages that you want to build links to.

You want to remember, it's all about relevancy, relevancy, relevancy. If you have persuasive emails to relevant websites, you can get links. And you just do this over time and you'll find that your links will just continually rise and grow over time, as well as your rankings too.

In-house link builder will take at least four weeks. Strategy concepts could take another four weeks. Link prospecting could take four to 12 weeks. Link execution somewhere around there, as well, two to four weeks. In general, agency's going to be the quickest.

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    41 Responses to 18 Link Building Strategies (Templates Included) – Module 3 – Lesson 2 – Content Marketing Unlocked

    1. RBM FACTS August 13, 2020 at 2:03 pm #

      Why SEO is so important in blog

      • Okba Cherboub August 13, 2020 at 5:19 pm #

        SEO is important when you want targeting traffic from Google search.

      • Neil Patel August 13, 2020 at 8:03 pm #

        It’s what gets you traffic and conversions 🙂

    2. Prathamesh Ovhal August 13, 2020 at 2:05 pm #

      Neil Sir what about the sites like Techradar, GadgetsNDTV, 91Mobiles, these sites have Millions of Backlinks and their article ranks in a hour.
      I just think that how could I get on atleast first Page .

      • Okba Cherboub August 13, 2020 at 5:21 pm #

        You should target keywords with low difficulty score. I think Ubersuggest tool can help you.

      • Neil Patel August 13, 2020 at 8:03 pm #

        As your site popularity grows you will get more backlinks. However, first you must build brand loyalty by posting great, SEO optimized content.

    3. JAI GANGAN August 13, 2020 at 2:06 pm #

      Neil Sir I have a important question pleaseeeee answer my question…….

      • Hau Yao Hui August 13, 2020 at 3:24 pm #

        @JAI GANGAN I can’t offer you any since I don’t know where you’re at but if I were to assume, probably is to first be good at what you’re blogging and then think long term like 2-3 years before you see any results and until you do, probably work on getting the small wins, being consistent with them, and not burning yourself out.

      • Neil Patel August 13, 2020 at 8:04 pm #

        Blogging is showing no signs of slowing down, friend 🙂

      • JAI GANGAN August 13, 2020 at 8:14 pm #

        @Neil Patel But nowadays people mostly prefer the video over anything may it be for entertainment or education

      • JAI GANGAN August 13, 2020 at 8:17 pm #

        @Neil Patel Actually the thing is I to want that Blogging’s reach should increase but the reality seems different… I’m 18 myself.. I like blogs for educational purposes .. but the younger kids or even my generations prefer videos anytime over written content

    4. Jade Choi - Million Dollar Challenge August 13, 2020 at 2:17 pm #

      I wish there was a love button ❤

      • Neil Patel August 13, 2020 at 8:07 pm #

        I appreciate it 🙂

    5. Manoj Agadi August 13, 2020 at 2:18 pm #

      Very Good Information About Link Building Sir.

      • Neil Patel August 13, 2020 at 8:07 pm #

        Glad you liked it!

    6. SEO Tools TV August 13, 2020 at 2:24 pm #

      Webmasters fail with link building because they promote unlinkable content. Before launching any technique, find a strong reason why bloggers should link to your content.

      • Neil Patel August 13, 2020 at 8:07 pm #

        Good point, friend 🙂

    7. Archana Polai August 13, 2020 at 2:36 pm #

      Hello, sir
      Can I rank my blog article by using blogger platform but without buying a domain.

      Please clear this.

      • AxPGaming August 13, 2020 at 2:44 pm #

        yes, sometimes maybe on top! I have done that

      • Okba Cherboub August 13, 2020 at 5:26 pm #

        Blogger isn’t a powerful platform. You can use WordPress with a free theme it’s better.

      • Neil Patel August 13, 2020 at 8:09 pm #

        Yes you can!

    8. Vaibhav Pawar August 13, 2020 at 3:05 pm #

      im just starting out my blog and this looks promising

      • Neil Patel August 13, 2020 at 8:09 pm #

        That’s awesome! Best of luck with your new blog

    9. Tech Hardik August 13, 2020 at 3:07 pm #

      ❤❤❤ love from India

      • Neil Patel August 13, 2020 at 8:09 pm #

        Thanks 🙂

    10. حريف موبايلات August 13, 2020 at 3:13 pm #

      Whin can we rank with no links

      • Okba Cherboub August 13, 2020 at 5:27 pm #

        Of course you can rank without link building but it takes more time.

      • Neil Patel August 13, 2020 at 8:10 pm #

        You can! Link building helps build your DA.

        However, it’s definitely possible to rank for some longtail keywords without backlinks

    11. The Cynosure Girl August 13, 2020 at 3:20 pm #

      Sir.. I don’t like to email everyone for backlinks.. Is there any other way?

      • Neil Patel August 13, 2020 at 8:10 pm #

        Create the type of content that garners backlinks.

        Long form guides

    12. subhashini mallemputi August 13, 2020 at 3:40 pm #

      One of the best videos from you

      • Neil Patel August 13, 2020 at 8:11 pm #

        Thanks so much 🙂

    13. Rahul Dev Chauhan August 13, 2020 at 3:42 pm #

      *Neil brother great upload*

      • Neil Patel August 13, 2020 at 8:12 pm #

        Thank you kindly

    14. Abdul-wasi O. Make Money Online August 13, 2020 at 4:15 pm #

      Adding to my seo knowledge bank

      • Neil Patel August 13, 2020 at 8:12 pm #

        Great 🙂

    15. Aditya Kumar August 13, 2020 at 5:03 pm #

      Hey neil im 7teen yr old and im actually very curious about making money online for high education but i have never done these kind of stuff

      . So can you please suggest me from where to start ill put my time and energy into it

      • Okba Cherboub August 13, 2020 at 5:24 pm #

        From my experience I can recommend you to start learning online marketing first.

      • Neil Patel August 13, 2020 at 8:14 pm #

        I agree with, Okba 🙂 Take some online courses first

    16. FMH - Free Music Hut August 13, 2020 at 5:49 pm #

      Hey Neil, Can you make video on how to write blog post that attract audience?

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