So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will give them, which is a powerful motivator to encourage customers to buy. Your offer will have features (specifications) and benefits (the end result). In your […]
It’s often a lot easier to sell to your current customers than to get a new customer. They already like and trust you and know your product/service works. Tap into that opportunity by looking at what else you can sell to your customers that compliments what they bought previously. For example, if you have a […]
If you had to pick SEO or content marketing, and you could only pick one, which one would you choose? Today I'm going to break down content marketing versus SEO. Which one drives more traffic? RESOURCES & LINKS: ____________________________________________ Ubersuggest: ____________________________________________ 00:00 – Introduction 00:23 – The old SEO Vs Content Marketing debate 01:16 – […]
Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you […]
There’s only so much time in the day, and although it can be a great idea to add extra services that you sell and fulfill yourself, it’s not always practical. This is why it can be a great idea to look for other services or offers that you can sell yourself but easily outsource to […]
According to Statista affiliate marketing spending in just the United States alone is expected to reach $8.2 billion by 2022. That's more than triple what it was 10 years earlier. Today I'm going to break down the six highest paying affiliate platforms to use in 2022. RESOURCES & LINKS: ____________________________________________ What is Affiliate Marketing And […]
There is no doubt about the fact that unique and attractive content is an essential part of your website and social media profiles. Excellent content, along with a well-thought out social media marketing strategy, will help your website stand out in the crowd and attract more users to your brand. Initially, it may seem a […]
Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all, we’re dealing with every day people. With businesses we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona […]
Our bestselling course, Power-Up Podcasting, is on sale this week at the lowest price since it's launch in 2017: If you have any questions about Power-Up Podcasting, or podcasting in general, join me during this live stream! We'll also be joined by a couple students to share their experience in the course, too. Be sure […]
People often overlook this very simple, very easy way to increase their business’s profits: increase your prices. Most people tend to undercharge for their services, so try increasing your prices, as a test, and see what happens. Funnily enough, most people perceive something that is higher priced as being of higher quality, which can encourage […]
