7 Landing Page Flaws That’ll Kill Your Conversions | Landing Page Creation Tips

Have you ever built an amazing landing page, drove targeted traffic to it, and then found that everything you're doing, you're just not getting any conversion? It sucks. You've put in all this time. You've put in all these resources. You just can't get sales for the life of you. Today I'm going to share seven landing page flaws that'll kill your conversions.

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The first flaw is load time, and you've probably heard this before.

Speed matters.

The second flaw is generic landing pages.

And no, I don't mean a generic landing page in which a landing page is selling all your services, or all your products. Yeah sure you already know that you need to get specific and only sell one product or one service.

But here's what I mean by generic landing pages. Even if your selling one product or one service keep in mind, every single traffic source is different.

By adapting your landing page to the traffic source you'll find that you use conversions a lot more. And the way that you do this is: put your mind inside the traffic source.

When you're on Google you're doing a search. You're looking for solutions to your problem. You're problem is typically whatever keyword you typed in on the search box. On Facebook, you're browsing and looking at pictures of your friends.

The third flaw is: Distractions.

We're in a world where there's a lot of ADD, we have attention spans of less than a goldfish, which you guys already know now.

By being very specific with where you're focusing a users attention, you're going to be better off.

And this is important because a lot of people are also starting to do things like on their site, doing chat, they're also doing popups, they're also doing quizzes, so they have a landing page with all these things.

The fourth flaw is a visual disconnect.

If you have an ad that's promising something, and you don't deliver on that promise in the landing page, its not going to work.

The simplest example of this flaw is someone doing a Google search. If someone typed in 'Apple MacBook' and hypothetically you were bidding on that term and they went to your landing page, but you didn't have the term 'Apple MacBook' on there, or you didn't have a picture of an Apple MacBook, what do you think is going to happen?

You conversions are going to tank.

The fifth one, is a bad mobile experience.

Did you know that the majority of searches on Google now happen on over mobile phone?

That's right, they're not happening from the laptop, they're not happening from a tablet, they're happening from a mobile device. That thing that's in your pocket 24/7.

It's on you more than your laptop or a desktop computer is, hence, the more people use it for search.

The sixth flaw, is not addressing buyer concerns.

There could be, 'Hey what if I don't like this product or service, is there a money back guarantee? Is there a free trial?'

Assuming this is a software as a service company. 'What do other people think about this product? Do you have reviews on those pages? How does a product or service look? Do you have video testimonials or case studies?'

All these things are objections and concerns, if you can answer them within your landing page, you're more likely to convert.

If you don't answer someones’ objections and concerns, what do you think is going to happen? They're going to bounce away, they're not going to convert.

If you're not sure what people's objections are, you can always use survey tools, like HotJar or SurveyMonkey, to figure out what people's objections are or concerns are, and you can address them within your content.

Last but not least, number 7, you're making the landing page too complicated.

What I mean by that is, I'm not talking about length, I'm not talking about, oh, do you have too many images or videos, I'm talking about the process.

If you're a lead form, do you have 50 form fields? Well if you have 50 form fields, you're going to lose most people. If you're a checkout process for an eCommerce page, how may form fields do you really need?

All these things can make it more convenient for the user, if you make your landing pages more convenient, the chances are they're going to convert more.

If you make it more complicated and harder for them, they're less likely to convert.

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    28 Responses to 7 Landing Page Flaws That’ll Kill Your Conversions | Landing Page Creation Tips

    1. Rochhak.com August 19, 2019 at 2:00 pm #

      1st viewer

    2. Incremental Improvement August 19, 2019 at 2:07 pm #

      Some good tips as always 😀

      • Neil Patel August 19, 2019 at 3:23 pm #

        Thanks!

    3. Dheena Dev August 19, 2019 at 2:10 pm #

      Great video Niel. I always like to look at other landing page which has a high conversion, and try to recreate that.

      • Neil Patel August 19, 2019 at 3:23 pm #

        That is a good strategy 🙂

    4. Neil Patel August 19, 2019 at 2:22 pm #

      What’s the average conversion rate you’re getting with your landing pages right now? Share in the comments below.

      • 陳炳障 August 19, 2019 at 3:31 pm #

        I have a question.I love your blog’s sidebar,that is beautiful.Can u tell me what is that wordpress plugin?

    5. Gurpreet Grewal August 19, 2019 at 2:33 pm #

      Great tips

      • Neil Patel August 19, 2019 at 3:24 pm #

        Thanks!

    6. FATHER OF LYRICS August 19, 2019 at 2:33 pm #

      Sir, can you tell that how to land emails only in the inbox of the customers not in the spam box or any other mail filter ?

      • Neil Patel August 19, 2019 at 3:24 pm #

        By increasing your open rate and CTR. You can do this by improving the copy of the emails, improving the subject lines, etc.

      • FATHER OF LYRICS August 19, 2019 at 3:45 pm #

        @Neil Patel Thank you sir ..

    7. Promothash Boruah August 19, 2019 at 2:39 pm #

      Excellent tips. Do you suggest Google dynamic ads over conventional ads?

      • Neil Patel August 19, 2019 at 3:25 pm #

        I think testing both will help you figure out what works the best for your particular audience.

      • Promothash Boruah August 19, 2019 at 3:29 pm #

        @Neil Patel Thanks and I’ll be there in your master class Thursday.

    8. Sami Fab August 19, 2019 at 2:54 pm #

      Thanks Neil. How’s a page load speed of 2.37 seconds on a desktop? … I know a lot depends on the niche but generally speaking what say you!

      • Neil Patel August 19, 2019 at 3:25 pm #

        That is pretty good 🙂

    9. Gastro Guru August 19, 2019 at 3:26 pm #

      Thanks for the awesome tips Neil!

      • Neil Patel August 19, 2019 at 4:53 pm #

        You are very welcome!

    10. J Michael August 19, 2019 at 3:50 pm #

      Thank you, Neil!!!

      • Neil Patel August 19, 2019 at 4:53 pm #

        Happy to help 🙂

    11. Rohan K August 19, 2019 at 4:13 pm #

      That music is so satisfying!
      Ha good job

      • Neil Patel August 19, 2019 at 4:53 pm #

        Thanks, Rohan!

    12. soum August 19, 2019 at 4:21 pm #

      Can you do more videos on paid ads?

      I have an awesome landing page that follows all your tips in this video. I am driving traffic from Facebook ads and I am looking at sessions recordings of CRAZY EGG. People are coming to my landing page and sitting there for 2 minutes WITHOUT SCROLLING. Then they scroll by just a bit and recording ends. This is happening only on mobile. Heck a person clicked my ad and stayed there in my landing page for an hour without scroll or reading anything. I am only targeting people that have WIFI, but do they click my ad and talk to their friends on a bus or what? I am so startled. Should I stop targeting mobile users? Can you help Neil?

      Video suggestion: What to do for those that have red pixel on their conversion event on Facebook. If we move up the funnel and optimise for landing page views then won’t they only get clickers that just watch the landing page and don’t take any action, like in my case? This cycle will continue and the purchase pixel will never turn green. HELP

    13. Sam Samo August 19, 2019 at 4:54 pm #

      Very Helpful! Thanks

    14. Giulia Zoge August 19, 2019 at 7:52 pm #

      Neil, no joke but you’re a life saver. I’ve been thinking that I need to fix my landing page, and also was looking at all my success after implementing all your free tips and there you are, you make a video about what I need! Bless you!!!

    15. Elite Luxury Gold Plating Ltd August 19, 2019 at 8:06 pm #

      Thanks for the info Neil. Really appreciate these videos. I’m in the process of changing our website and landing pages now to make it easier to navigate 🙂

    16. Kaylen Premchund August 19, 2019 at 10:16 pm #

      Neil ‘The Guru’ Patel.

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