Can You Rank a Website WITHOUT Writing Content?

Can you really rank a website without writing content? Most people have a hard time creating content. And even when they write some content, their websites may not be getting lots of traffic. So, is there really a way to rank a website without writing content. Today, I'm going to break down how you can rank a website without writing content.


Here's a quick step for you. 82% of marketers report actively using content in marketing in 2021. That's up from 70% from the previous year according to HubSpot.

Now I don't have the current version numbers or stat when it comes up and people are leveraging content marketing, but that's still a crazy stat. Content marketing works amazingly well, but it's going to get more and more competitive every year, as marketers start giving it more focus in their mix.

Look, the best time for opportunity, is for you to start leveraging content now. And I remember when I started content marketing, years and years ago, I'm talking about 10 plus years ago, it wasn't as competitive, there also wasn't as much search volume in Google, but it worked like a charm.

I could write any mediocre piece of content and boom, you can rank on page one of Google. Build a little bit of links, rank even in the top three. Nowadays, you can have the best piece of content, you can have a lot of links, it doesn't guarantee the rankings.

Look, the answer is, when you're doing SEO as your main strategy to gain traffic, then yes, writing content is king. You can still rank a website without content. You know, if you have some content, that's good enough, but you need some form of it. Keep this in mind, if your page has no texts at all, Google won't really know what your page is about.

You still need content in your title, your headings, your call to actions, maybe a paragraph here or there, that's all examples of content. But the point I'm trying to get is, you don't necessarily need to write hundreds of blog posts to necessarily get tons of SEO traffic.

It doesn't hurt, it actually helps, but it doesn't mean that you won't have any traffic if you don't write tons of content. And if you hate writing content, you're bad at it, or you just don't have enough time to do it yourself, there's always ways to ramp up your content, without necessarily writing it.

And if you're getting started and you want to learn how to do content marketing, to skyrocket your traffic, I have another video that walks you through that process. You can just look on my YouTube channel, I actually have more than another video, I have tons of videos. Well, first off, let's dive right in, on how you can start getting traction, without really writing content.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:

#SEO #NeilPatel #DigitalMarketing

, , , , , , , , , , , , , , , , , , ,

11 Responses to Can You Rank a Website WITHOUT Writing Content?

  1. Pashtun Noorzai January 31, 2022 at 3:02 pm #

    Yes you can rank it but need to follow certain steps in order for Google to pick it up.

    • Neil Patel January 31, 2022 at 4:56 pm #

      That’s right!

  2. Ko Po Hui January 31, 2022 at 3:35 pm #

    Is there some examples to show us which website succeed in doing so?

    I still think content is critical in this aspect.

    • Neil Patel January 31, 2022 at 5:01 pm #

      There are many! Mine is one that ranked due to my blogs, NerdWallet as a great blog that drives them traffic!

  3. Pawan Singh January 31, 2022 at 4:30 pm #

    hello, Neil sir I have a question which one is best for earning advertisement through Adsense or affiliate marketing or sell own product.

    • Neil Patel January 31, 2022 at 5:02 pm #

      Both are great options, honestly! If I had to choose one I’d say selling your own product but that depends on the ROI.

  4. Chris Prouty January 31, 2022 at 5:52 pm #

    So great, as always, Neil. Combining this with your other strategies packs such potential. Thanks again.

  5. Skepti Media January 31, 2022 at 5:58 pm #

    Thanks Neil. Helpful as always

  6. American Sports January 31, 2022 at 7:37 pm #

    hello nei, can you tell me should i create backlinks on post category page? because I published regular 10 to 20 posts a day so i can’t create backlinks for every single post page you can also understand my point. if i create backlinks on category page so according to my knowledge all link juice pass automatic on posts page because in category page all posts showing their tell me in detail.
    should i create on category or single post brief me why?

  7. Circles Digital January 31, 2022 at 8:16 pm #

    Straight to the point. Thank U

  8. Interior Designer January 31, 2022 at 9:55 pm #

    Hi Neil. What makes a certain page spikes in traffic suddenly. Any example.

Leave a Reply