Archive | Marketing

Did you know that some big influencers out there online can literally drive millions of dollars in sales, with a single post on social media, or mention on a big blog? In fact, there’s even billion-dollar businesses that have gotten their start from single big influencers mentioning their products. And, surprisingly enough, it’s easier to […]

To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to move more products and services and add value to your customers. Customers feel they are getting a great deal, as they are paying less than […]

Business owners often do more talking than listening. When it comes to making sales, often it’s best to do more listening than talking. Instead of overthinking and brainstorming what your prospects might want, why not just ask them? You’d probably be surprised at how easy it can be to sell them what they’re already telling […]

Don’t you hate it when you’re searching for an item, find it at an amazing price, then see that shipping is going to cost you an arm and a leg? One way to increase your sales, especially over a short period of time, is to reduce the cost of your shipping, or offer a sale […]

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will give them, which is a powerful motivator to encourage customers to buy. Your offer will have features (specifications) and benefits (the end result). In your […]

Businesses of any kind can be quite challenging. There is a lot of saturation and variation in different industrial sectors. It all requires careful research and cautiously formulated strategies. To ensure the success of your business, it is necessary to make your brand stand out from competitors through effective promotion strategies. Here are the crucial […]

In the past few years, social signals have become an essential part of a business’ website ranking. These trends have only increased as the use of social media has become highly popular around the world. A well-executed social media marketing strategy can greatly boost your business. Social media is essential for businesses to keep in […]

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them from a once off customer to a regular? Future-use coupons are one great strategy to employ to incentivize customers to make that next buy. So […]

Every business owner has the desire to make as much money as possible, that’s kind of the whole point of business. Most of us are continuously searching for new ideas to achieve this goal. Every individual business should evaluate the market trends and customers’ requirements before making any specific decision about their business. But there […]

It would not be wrong to say that people’s interest in blogging has hit the highest point in recent years. Some people believe that blogs are dying, but more accurate they’re evolving. Make no mistake, blogs are here to stay, but they’re more competitive than ever. With social media, freelancing, and SEO becoming widely used […]