Discover Your Competitive Strategy – Content Marketing Part 2 – Lesson 3 – SEO Unlocked

Today I'm going to teach you how to supercharge your content marketing by learning from your competition. There's over a billion blogs on the web, that's so many, that's roughly one for every seven people. There's so many people who are already doing what you're trying to do with content marketing, you can learn from them. So why not take their concepts of what's working for them, put it on the table so you can learn from it.

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Outdoor Gearlab:
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With your competitors, there's many different business models that they may have, from getting leads for public speaking, to being affiliate play, to selling software and tools, or getting more podcast listeners, to even getting more consulting leads or making money through advertising or selling products like e-commerce, content marketing works for all niches.

So let's go over some of these examples.

The first thing you need to do is put in your competitor's domain into Ubersuggest. So go to, put in your competitor's domain name, and from there, you'll see a report and the report will show you, hey, who is linking to your competition.

And the way you get there is in the left hand navigation side, make sure you click on Backlinks so that way you can see this report. And this will show you the pages on their sites that are performing well from a SEO standpoint, right? What are the pages that people want to link to because they feel they're ultra valuable? And that'll give you idea of what's working and what's not.

The third step is to go top pages in the left hand navigation and look for the popular pages. This will show you all the pages whether they're the e-commerce page, or a content rich page, or a video page, that's driving traffic based on social shares, backlinks, and estimated visits.

The fourth step when you're going to your competition's site and you're looking at their content, because you've now found this data from Ubersuggest. So when you're on that top pages report, you would click on over to their website and look to see if they have any emails, product, services, sign up for them.

So now let's dive a little bit deeper into different examples.

Let's start off with affiliates. There's a ton of affiliate sites out there, it's big. A good example of affiliate site is Wirecutter. They'll write articles on everything out there that benefit people, and you can see this in the Ubersuggest top pages report.

Another one is Outdoor Gearlab. And their website covers a lot of popular articles. And you can see this database on the estimated visits as well as the social shares. So you see the social shares on the right side and the estimated visits on the left side.

Marketo, which is now owned by Adobe. You can go to their website, check out their products, request a demo, download some of their ebooks, seminars. It'll give you idea of what they're doing to attract people.

Canva, another popular app, I use this one all the time. And you can see again, through the top pages that they have things around photo editors and templates and cards.

That's another example of a content piece that you can write that people love to read.

Podcasting. And listen to their podcast episodes. Because if this is your competition, you'll get an understanding of what they're doing, what's working. Make sure you go to their Apple Store, check out everything, the reviews, what people are saying what they like, what they dislike. This will give you ideas as well. Because this will all help you figure out how you can generate sales from your podcast, as well as how you can get the viewership and listens as well.

For people who sell products, there's a lot of examples of this.
One of my favorite examples is e-commerce. There's so many sites that use content marketing and sell products. And if you type in your e-commerce competitors into Ubersuggest and go to their top pages, you'll see what's driving them traffic.

And the last example that I want to share with you is courses. I used to have courses that I would sell, now I just give them away for free like I'm doing with SEO Unlocked.

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    16 Responses to Discover Your Competitive Strategy – Content Marketing Part 2 – Lesson 3 – SEO Unlocked

    1. Trent Kennelly May 28, 2020 at 2:02 pm #

      I’ve struggled from the “thinking” part in the past. I’m so much happier just doing doing doing. It helps you learn faster AND builds the business. Thanks, Neil!

    2. Let's Learn May 28, 2020 at 2:16 pm #

      Hey Neil, I am thinking to start my dropshipping business for USA. Should I start now or wait till pandemic is over?
      Is shopping effected by this pandemic as many stores have lost a lot of traffic. Are they recovering in traffic to their pre-covid level or is still there time for that?

    3. A R May 28, 2020 at 2:17 pm #

      Niel i make website on jobs finding but i don’t how to write content ?how to start writing content ?can you give some websites or some suggestions for helping me to write content for my website

    4. Let's Learn May 28, 2020 at 2:17 pm #

      Hey Neil, Should I use or disable caching plugins like W3 Total cache for ecommerce store as I heard caching plugins create static pages for users which would show same products in cart to each user?

    5. Let's Learn May 28, 2020 at 2:18 pm #

      Hey Neil, Is Covid-19 affecting wedding industry in USA? Like, are weddings getting postponed?

    6. Dom Wynn May 28, 2020 at 4:08 pm #

      So much helpful info! In week 1, you mentioned not having redirects or pages not found. How should we best delete old pages, say if a product sells out, and still improve score?

    7. Ehsan Motaghinejad May 28, 2020 at 4:10 pm #

      Hey Niel. Im from Iran. Everywhere on web my country and consequently Iranian people are under sanctions. Why Ubersuggest dose not support Iran for country or Persian for language? If it is for sanctions to, In my idea at least add all countries and territories and all languages, because many iranian people like me, love your contents and want to use your useful tools on persian websites…

    8. Dária Ratliff May 28, 2020 at 4:12 pm #

      I have a question. I am a photographer and I used to blog for a while (inconsistently) then I quit. Then in 2016 I decided to go back blogging and then I finally gave up last year. I found myself just paying for a service and not really being motivated to use it. My website is smugmug and my blog was a subdomain with wp. WP did help my main site to gain traffic, and that was awesome! The blog was mostly for SEO, nothing else… and it was boring as hell.

      However… since giving up on blogging with WP, I feel like I made a mistake. I can’t go back now because all content is lost. But here’s my question: can I blog using smugmug? I know they’re not geared to blogging, however even with some work behind the scenes making each page from scratch I know I’m able to do it. My issue is if it’s worth the work with smugmug or if I should go back to WP. Decisions, decisions… anyway, I love you videos. My knowledge has improved and I am happy to have found you. Thank you!

    9. Shivam Vashisth May 28, 2020 at 4:25 pm #

      Hello sir,
      I am just new to blogging and know very little about it,
      So can you please make a video on starting blog from scratch

    10. Muhammet Ali Çiftci May 28, 2020 at 5:21 pm #

      Neil i have a question. Even though I have a product page my page dont list on top of the google because all my competitors have ecommerce plugins so customers can directly buy from them. I dont have a ecommerce plugin because I am only 17 and I dont have a company (legally) therefore I dont have a tax number. How can I increase my sale rate ? And I found out that the same product on big ecommerce websites like amazon and ebay sells more than my competitors.

    11. Md. Liaquat Ali May 28, 2020 at 5:57 pm #

      Another great content. Brother, you are really great.

    12. Raghav Singhal May 28, 2020 at 6:12 pm #

      Hey NEIL can you please please make a video on How to design a good AMP mobile site?
      I am unable to find any good content on this
      I know you are making 3 videos a week but as soon as this series ends do help
      and I have also read your blog on the same
      But I want to complete guide on designing AMP mobile site

    13. Hiten Solanki May 28, 2020 at 6:23 pm #

      SEO unlocked is awesome series I came across during lockdown. Thank you
      May God Bless You brother

    14. Update all time May 28, 2020 at 6:55 pm #

      Sir is their any problem if i copy an article and spin it and post it on the blog? Does it will rank?please reply..❤❤❤❤

    15. Jayesh Shirsat May 28, 2020 at 7:04 pm #

      Sir, in your guidance I correct all my mistakes, your every suggestion is helpful for me so thank u for That sir,
      I have a question —
      1)on affiliate website can we get Adsense approval??
      2) and can we apply those ads on affiliate website??

    16. My everyday marketing May 28, 2020 at 8:49 pm #

      I love these series of your lessons! I recently started my channel in the marketing niche and social media growth! You are so inspiring!

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